Following Adobe's enormous acquisition of Omniture, in a deal roughly one-eighth the size, the company has snatched-up Switzerland-based Day Software, a well known (to us) maker of Java-based content repositories and enterprise-focused Web Content Management software, via an all-cash bid of about US$ 240 million.
Per Adobe's press release, Adobe Systems Incorporated (Nasdaq:ADBE) and Day Software Holding AG (SIX:DAYN) (OTCQX:DYIHY) announced the two companies have entered into a definitive agreement for Adobe to launch a public tender offer to acquire all of the publicly held registered shares of Day Software for CHF139 per share in cash in a transaction valued at approximately CHF255 million on a fully diluted equity-value basis. This approximates US$ 240 million at the current exchange rate.
Adobe's to-date statements about the acquisition focus on bolstering the delivery side of content produced via Adobe's tools. According to an Adobe rep:
The acquisition will strengthen the company’s enterprise software solutions with market leading Web Content Management (WCM), Digital Asset Management and Social Collaboration offerings.
For Day's part, they offer much of the same message (via their FAQ):
Adobe and Day together share a common vision for the emergence of a new business platform – a customer experience management platform – that engages, contextualizes, and optimizes user experience and interactions to build brand awareness, loyalty, and revenue.
Now Adobe's Whistling WEM
Adobe is playing the web experience management (WEM) tune with some gusto. This is of course where Day has shifted the focus of their Web CMS software over the past few years. They've increasingly put their developers' attention on personalizing the visitor experience and enhancing web-based engagement with both native and integrated technologies.
Adobe's Omniture acquisition fits in well here. If deep Omniture-based intelligence can be married with Day's dynamic content management and delivery technologies, then the combination of the two will start to make a lot of sense.
But how quickly will this marriage take shape? I'd not hold your breath. Adobe is huge. Omniture is huge and already in the highly distracting process of merging with Adobe. Day is a tiny, European-based organization, and there are likely large culture gaps between these three creatures.
For the mean time, I'd expect this to be sales play, with nifty technology advantages quite a ways down the road.
Will Adobe Still Love Alfresco?
Adobe's LiveCycle Enterprise Suite is built on an OEM'ed version of Alfresco. For those not following the Enterprise Content Management space as closely, Alfresco (news, site) is one of the better known open source Enterprise CMS players, with a strong document management and content services core. Like Day's product line, Alfresco's offerings are built using Java technologies. Adobe apparently likes this and with LiveCycle and other investments has built a strong relationship with Alfresco. Some close to the goings on even expressed expectations that Adobe would acquire Alfresco.