Content Management System (CMS) News, Reviews, Events and Analysis.
 
 
 

The Difference Between Usability and User Experience

As long as there’s been an Internet, the discussion between user experience and usability has been explored. Although they are conceptually linked, taken separately, they highlight different elements of the human-computer interaction.

Yet in these days of advanced user interfaces, from mobile devices to e-readers to tablets, has the line between user experience and usability blurred? And if so, what does it mean for web standards and design? We examine their distinctions, roles and implications in an effort to answer these questions.

The Road

Throughout the early days of the Internet, the analogy of a road was widely used to describe usability and user experience. The story goes, a usable road is one that is wide and straight, and enables drivers to get from point A to point B as fast as possible, albeit in a very boring manner.

However, a road with a high level of user-experience is completely different. With great scenery and smells that stimulate driver emotion, the road may take twists and turns, but is not as direct as the usable road.

As the Internet has grown, so have the roads built by designers and developers. There many more interstates and back roads, not to mention an increase in vehicles, pedestrians and traffic signals.

The road analogy is no longer sufficient to define user experience and usability.

What Comes First?

Surely these concepts exist separately from one another: a site that is purely functional (i.e, Craigslist); or a site that is pretty but hard to navigate (Sputnik Observatory), but when using both, which comes first in the design process is not always clear.

The Nielsen Norman Group says that:

"User experience" encompasses all aspects of the end-user's interaction with the company, its services, and its products. The first requirement for an exemplary user experience is to meet the exact needs of the customer, without fuss or bother. Next comes simplicity and elegance that produce products that are a joy to own, a joy to use. True user experience goes far beyond giving customers what they say they want, or providing checklist features. In order to achieve high-quality user experience in a company's offerings there must be a seamless merging of the services of multiple disciplines, including engineering, marketing, graphical and industrial design, and interface design.

Jakob Nielsen defines usability as:

a quality attribute that assesses how easy user interfaces are to use.

He also outlines five quality components of usability, including:

  • Learnability
  • Efficiency
  • Memorability
  • Errors
  • Satisfaction

Using these definitions as a guide, it seems that in order to create a user experience, you must first understand what the user’s needs are, which can be measured using the five qualities outlined above. The user experience is only necessary once a website performs a function relevant to the user. If the user’s needs are met, the user experience can enhance the online process.

Yet, the user experience doesn’t always enhance a necessary or desired online interaction. Consider the mobile experience. In 2009, Jakob Nielsen called it “miserable,” citing that it is “neither easy nor pleasant to use the Web on mobile devices.” Research shows that when websites are designed specifically for mobile devices, they are easier to use. In this case, going from point A to point B requires that the user experience come before usability.

Designing Usability and User Experiences for Devices

What about when a device is not just a website, but a series of interactions and applications? When a reader wants to read books electronically, the manner in which they engage with a book can affect the product’s functionality.

We recently spoke about web standards for e-readers and how it will no longer be acceptable for e-books to be online iterations of scanned copies of print books. While it may be a way to get from point to point (reader to book), it doesn’t enhance the user experience if pages are poorly laid out and hard to read.

The iPad, on the other hand, seems to be intentionally focused on usability more than user experience. Users cannot multitask, it doesn’t include a built-in camera, Flash, or USB outlets. But it does address issues of effectiveness, efficiency and user satisfaction.

The blog UsabilityPost says that:

The iPad will succeed not because of what it has, but because of what it does. What it does is enough to cover all the basic needs of many people: look stuff up on the Web, keep a calendar, check email, show photos to your friends and watch videos.

The iPad is designed to be more than the iPhone and less than a Macbook and appeals to a segment of users that want a bigger screen than their phone from which to surf that web, but better portability than their laptop.

Yet, there are components of the iPad that will inherently increase the user experience of some interactions, like reading e-books, which will feature color and more dynamic layouts than the Kindle currently does.

The Future of Usability and User Experience

As the web continues to evolve, user experience and usability will continue to advance along with it. It may be impossible to keep up with definitions, but their implications will be evident.

Ultimately, all websites, devices and interfaces aim to be useful to those than interact with them. Being in tune to the needs of your users will ensure that your product is successful. However, we needn’t lose sight of the impact that enjoying the online experience brings to a product as well.

While it may not be appropriate or possible for them to coexist, designing sites that combine elements of each can only improve and evolve user behaviors.

 
Read More About:
, , , , , , , , ,
 
   Share
 

11 Reader Comments

1 | Stephen — March 18, 2010 11:24 AM

Some good points made. I agree that the days of having to trade-off between the usability and the user experience are long gone. Users are demanding both now and rightly so. I also think it is a fallacy that a product or service can deliver a great user experience without being usable.

I always define the UE as ensuring an effective mix of being useful, usable, accessible and compelling. It needs to solve a user's problem, in a way that is effective, efficient and satisfying for *all* users, while being interesting and enjoyable enough to ensure they return to use it again and tell others about it.

Apple has the knack for delivering on these criteria. They know their audience, they know their needs (even if the audience don't know themselves!) and deliver elegant, desirable and usable solutions.

2 | Taylor — March 23, 2010 9:25 AM

Interesting article. Usability is a component of User Experience. On the designer side, user experience can be a convenient term to describe several disciplines and/or several different methodologies that places the user at the center of the design process. On the consumer side, user experience is the cumulative experience that is remembered and talked about. If a product is beautiful, but has poor usability, then it will probably not be as well received as a product that is both beautiful and usable.

3 | Kyle Bailey — March 23, 2010 1:33 PM

Good article. I've always positioned Usability as what happens when a user is visiting a site and making their way around it. Experience Design on the other hand is what they do and how they feel once they've left.

4 | Kristian Bjørnhaug — March 23, 2010 2:14 PM

People has been discussing User Experience and Usability for a very long time, long before there was something called The Internet. Ergonomics and Human Factors emergered around WW2.

The terms User Experience and Usability are applied to a lot more than just websites and applications, including physical objects, places or companies. Any service or product will provide some kind of user experience as the user interacts.

For the difference (simply put): Usability is how fast the user learns how to use a product/system. User Experience is how he feels about this interaction (including feelings that happen before and after interaction, such as expectations and disappointment/satisfaction).

I can´t remember having seen a trade-off between the two before. A high degree of usability will is one of the most important factors when you create good user experiences.

5 | Daniel — March 24, 2010 9:10 AM

Great post.

I would say that the iPad will succeed not because of what it has, and not even because of what it does. It will succeed because of HOW it does it.

6 | Robine — March 24, 2010 9:21 AM

Great article, everything I wanted to say, has allready been said by previous commenters.

7 | Susan Chopra — March 24, 2010 9:25 AM

I've always found Peter Morville's UX Honeycomb (http://semanticstudios.com/publications/semantics/000029.php)as a really interesting way to describe the relationship between User Experience and Usability. It has been around a while, but is still relevant.

8 | Jacob — March 24, 2010 9:53 PM

Good article; this is something we often have to explain to our clients, and something a lot of people seem to have difficulty understanding.

I'm just wondering what kind of tools for performing usability testing? How do ensure you have a usable design?

We've recently created a tool for performing usability testing at http://intuitionhq.com — we've tried to keep it simple and easy to use as possible, and we find it really helps clients understand the design process too. It certainly helps to differentiate between usability and UX! If you'd like to have a play, you can hit us up on twitter @intuitionhq

Looking forward to more articles on usability in the future. Cheers.

9 | Shawn — March 29, 2010 1:08 PM

I came across this video that humorously sums up the disconnect between client expectations and the possibilities of technology. http://www.youtube.com/webwownow

You still need a designer that gets web design and you need a content management system that supports standards and is able to deliver on functionality expectations.

10 | chii — March 31, 2010 8:24 PM

So will it be possible to measure “user experience” by some index just like what we did in usability tests?

11 | ForerMedia — April 1, 2010 8:26 AM

The article provokes thought, but alot of specific HCI terms are thrown around & equated to one another that are actually very different. i.e. usability > useful. So I suggest readers to dig deeper into these issues, it is good for the industry

But anyway, UX versus usability in defintion is likely one of those issues that could be defined and related a number of ways. Some may say, UX is a collection of factors of which one is usability. Others may say, UX is a collection of factors, each of which should have optimum usability to produce a good UX.

I have always known usability to be a measure of user performance given a context. Part of that measure is satisfaction. In my opinion, UX is largely purpose & context driven and is a case of prioritising the usability performance measures of effectiveness, efficiency, satisfaction (also training time). e.g. very novel & innovative could be saying Satisfaction > efficiency or effectiveness.

UX is also a case of striking a balance between these usability performance measures. An interactiom that is too heavily weighted towards a particular measure at the expense of the others will undemrine the UX in my opinion. This aspect is highlighted when comparing usability in recreational systems (i.e. computer games) versus business systems (i.e. accounting software). A computer games will have emphasis on satisfaction, but if efficiency & effectiveness of use (e.g. navigating menus to play the game & “exactness” of installing the game) are not given their due attention, that UX will be undermined.

So I would say, don't make a hard fast rule when relating UX and usability OR get stuck in semantics. Rather always consider your context & purpose for the system & design interactions accordingly. establish which usability performance measures are priorities for the various features of the system or interaction. And strike an appropriate balance between them, so as not to let one measure of usability undermine the UX.

Leave a Response

  Remember me?

Related Web Publishing Articles

 

Job Openings  View all | Post a job | feed RSS

Featured Events  View all | Add event | feed RSS

STAY UP TO DATE
Subscribe to our RSS feed...
SUBSCRIBE TO OUR RSS FEED

Find us on Facebook