A Robust Solution for Managing Web Content and Creating Engaging Digital Experiences
Crafter enables marketers and business users to easily create and manage sophisticated, dynamic Web experiences across multiple online channels. Crafter goes well beyond basic Web content management functionality to provide a complete, multi-channel content authoring, management, publishing, and delivery environment.
At its core is an elegant and easy to use authoring studio that gives site owners total control of all content, and simplifies common daily tasks like rich text editing, personalizing content based on visitor profiles, previewing the site visitor experience for the Web and mobile devices, and publishing content to all online channels.
As a proven enterprise-grade system, Crafter easily integrates into business-critical enterprise architectures, and supports both cloud and on-premise deployments. Compared to expensive, closed and proprietary alternatives, Crafter offers leading organizations with unparalleled return on investment.
Features
- Elegant, easy to use authoring tools
- In-context preview for Web, mobile, and more
- Personalization and content targeting
- Multi-channel publishing, including social media
- Social tools for user comments, ratings, and more
- Specialized support for mobile apps and sites
- Integrated Google Analytics
- Ease of integration for 3rd party analytics, CRM, eCommerce, and more
- Internationalization support
- Zero software licensing fees
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Benefits
- Increased customer engagement
- Dynamic, personalized Web experiences
- Consistent engagement across all online channels
- Optimized mobile apps and experiences
- Flexibility to respond to evolving business requirements
- Social media channel optimization
- Integrated sales and marketing campaigns
- Higher productivity for business users and site owners
- Much lower operating costs
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