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Lithium News & Analysis

Lithium has Klout, Wants to be #SeriousAboutCustomers

Lithium Technologies today confirmed what everyone seemed to know already — and acknowledged it has bought Klout. Lithium is reportedly paying almost $200 million in cash and private stock for the social media ranking influencer — twice as much as speculated during the past month.

Speaking at a late-to-start press conference — Rob Tarkoff, president and CEO of the social customer service company, declined to confirm the value of the deal. However, he noted, "If Lithium is paying $200 million for Klout, then it is a very valuable company and I'm happy about that."

Tarkoff described the acquisition as a significant extension to its platform that will offer consumers and brands better ways to engage online. "We're adding the relationship piece into the CRM world," he said. "Together, we could be something incredibly disruptive to CRM."

Lithium is also adding Joe Fernandez, CEO and co-founder of Klout, to the leadership team. He will become general manager and senior vice president of Lithium's Klout business, Tarkoff said.

Lithium to Buy Klout in $100 Million Deal?

A report published today has social customer experience enterprise software provider Lithium Technologies acquiring social media ranking influencer Klout for about $100 million.

Reached by CMSWire, Klout did not confirm or deny the report. Lithium did not immediately return an email.

"We don't comment on rumor or speculation," Jon Dick, head of marketing for Klout, told CMSWire today in an email.

Answer My Tweet ... Now, Customers Say

Customers Expect Tweets to be Responded to within an Hour Over 70 percent of Twitter users expect to see businesses respond to their tweets, a social media report has found, and 54 percent expect to hear back within the hour.

That such a high percentage of people expect responses from companies on social media shows how far expectations have risen, the Lithium Social Response Study found.

Talking Content Strategy with Lithium's Bonnie Thomas

Digital Marketing,Customer Experience, Lithium's Bonnie Thomas on Meeting Customer Needs with Content MarketingHow do B2B marketers create the right content for their audience? What's the best social channel mix to reach audiences? Which metrics should social media marketers be measuring rather than "likes"? We turned to Lithium's Director of Content Strategy, Bonnie Thomas, for some answers.

It's Not about Social, it's about the Customer Experience #forrforum

It's Not about Social, it's about the Customer Experience #forrforumCustomers are more empowered than ever before, and social media is one of the ways they are able to quickly voice their opinions and experiences online. However, the social revolution is really just a symptom of the wider customer revolution, and customer experiences are the groundswell.

Lithium Raises US$ 50 Million in Pre IPO Funding

Lithium Raises US$ 50 Million in Pre IPO FundingSocial business vendor Lithium has announced it raised US$ 50 million in pre IPO funding, and it's also hired Tapan Bhat, a former Yahoo executive as SVP and chief product officer.

Forrester Wave for Social Depth Platforms: Lithium, Jive, Acquia, Telligent

communities, Forrester Wave for Social Depth Platforms: Lithium, Jive, Acquia, TelligentNot sure when we started calling social community software "social depth platforms", but Forrester's latest Wave has hit the street and there are some well known social platform providers topping the list. 

Lithium Announces New Cloud-Based Social Intelligence Solution, Plus Other Updates #linc

The key to being good at all this social stuff is brands need to understand it. Lithium customers will get some added support for this need with its new Social Intelligence solution.

Lithium Telecom Survey Finds Social Media Driving Customer Experiences

A recent Lithium survey has found social media is helping to drive improved customer experiences in telecoms, but there is lots of room to grow in developing markets and on the social support front.

Recession Relief: New Job Openings at Lithium, Hippo, comScore, Ektron, Apple, Facebook and Widen (31-Jan-13)

Start off the New Year with a new gig -- we've got a shopping list of hot jobs for you to browse. Our featured jobs list is a great collection of opportunities spanning specialties and continents. Here's who's hiring this week (and if you're hiring, post your open jobs here).

Aspect's CMO: Customers Decide Which Channel to Use for Customer Service

Social media is now migrating in full force to the enterprise, with particular importance for contact centers. To find out its perspective on this aspect of business socialization, CMSWire recently talked to customer contact vendor, Aspect Software’s Chief Marketing Officer Jim Freeze.

Interview: Lithium CEO Rob Tarkoff Has Some Advice for Social Media Consultants

Rob Tarkoff, CEO of Lithium, says he always walks away from prospective companies that have a “Director of Social Media.”

Aspect Partners with Lithium to Offer Social Tools for Customer Care

Customer contact vendor Aspect Software is joining the social media bandwagon. The Chelmsford, Massachusetts-based company has announced its cloud-based Aspect Social, a partnership with Lithium Technologies that provides tools for contact center agents to engage with customers via social media.

In 2013 I Wish ...

Wishlist_shutterstock_115476751.jpg

That stakeholders be brave and bold. We’re on the cusp of a new era in Information Management.
 
There are things to innovate and to discover that no one has ever seen or ever worked with before.
 
So while you have to pace yourself, you also need to recognize that these moments don’t last. This is the opportunity to catch the wave while it’s here. -- Virginia Backaitis
 

Why You Don't Want an Agency Managing Your B2B Social Marketing

Agencies do great work. So, this post is not meant to be a rant on them at all ...

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