Mam News & Articles

If there’s anything that the last year taught us, it’s that managing application management (MAM) has become a reality for a majority of IT departments. Whether it’s to support an increasingly BYOD (Bring Your Own Device) environment, or in an effort to remotely deploy, manage, update and wipe applications from company devices over-the-air, MAM is becoming essential to enterprise mobility.

The DAM Lowdown was off last week, but that didn’t stop the DAM news. This week we have highlights from NAB 2011, another acquisition by KIT Digital, product and people updates from ADS, a new iPad app for Hollywood production and more Quick Hits.

We recently wrapped up a poll exploring our readership's Digital Asset Management challenges. The question was: What's your biggest Digital Asset Management challenge? The top response? Usability. Are you surprised?

We discussed the poll results with a few DAM specialists, including CMS Watch analyst Theresa Regli. Here are the highlights and take-aways.

Most of us apply various forms of metadata when we create or manage content. This metadata helps make our brilliant creations findable. But text-based content has life easy -- search engines can also accurately index it. So findability is not so big of a challenge for text assets and parsable documents.

But the content we manage is not all text-based or parsable. We use a lot of opaque assets like video, audio and images. Indexing technologies cannot (yet) effectively crawl these items directly -- they must rely on the explicit application of metadata in order to derive the semantics and context which make the assets findable.

Choosing a great DAM solution is fine, but it's not going to solve all your findability and reuse problems. Thoughtful taxonomy development and the practical application of metadata is critical for such success. Towards this end, Earley & Associates are holding a free webinar -- part of their Digital Asset Management Jumpstart Series -- this Thursday.

Running on January 28 at 2pm ET the Practical Asset Reuse – The Role of Taxonomy and Metadata webinar will walk you through the ins and outs of taxonomies and metadata for digital assets. Stephanie Lemieux, Taxonomy Practice Lead at Earley and Associates and Diane Burley, Industry Specialist working with Nstein Technologies are two of the speakers in this session.

If making DAM work better is a priority in your organization, then head on over and register now.

Competition to provide document management in the cloud is always fairly stiff, but with the addition of CyanGate’s S-Dive to Salesforce.com’s (news, site) AppExchange, it’s likely to get even stiffer.

What this new partnership will do is to give companies that sign up for a single company account with AppExchange unlimited space in the Amazon cloud to store content of any kind and share it by simply downloading it from within the Salesforce.com platform.

Using components of its Media Asset Management and Digital Asset Management offerings, global consulting firm BearingPoint yields a media content solution that assists in solving two big content problems: managing complex compensation models, and validating copyright.

At present there are already prêt-a-porter copyright solutions in place for fluid digital content. Creative Commons, for example, utilizes a global copyright protection model tailored specifically for information-sharing in the Web 2.0 frontier.