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Mobile News & Analysis

Parents Aren't the Only Winners When Kids Return to School [Infographic]

2014-25-August-vintage-back-to-school.jpgAs a major office store so accurately suggested in a TV ad a few years ago, it's back to school season … the most wonderful time of year for parents everywhere.

But before the kids are back on the bus, crowded into classrooms and discovering all new reasons to whine and complain, parents have to engage in the annual ritual of back-to-school shopping.

While many parents look at back-to-school shopping as rituals in frustration, they are important drivers of revenue for companies and brands. According to the National Retail Federation’s 2014 Back-to-School Survey, the average family with children in grades kindergarten through 12th grade will spend more than $669 on apparel, shoes, supplies and electronics, up 5 percent from the nearly $635 average last year.

Total spending on back to school will drop slightly to $26.5 billion because the survey found there are slightly fewer students in households this summer.

So what do marketers need to know?

OpenText, Microsoft Woo Law Firms #ILTA14

This week's International Legal Technology Association (ILTA) conference drew little interest from anyone but legal professionals.

But as the conference concludes, it is worth noting two new releases that underscore ongoing competition between OpenText and Microsoft in the document management and collaboration space. Both companies released new law-focused collaboration tools that focus on the secure transfer, syncing and sharing of documents.

  • OpenText announced the release of eDOCS10, its specialized document management application for the legal profession
  • Microsoft announced a preview of Office 365 Matter Center that enables file sharing and organization from the comfort of familiar productivity tools

Both solutions tackle the ongoing problem of document chaos in the enterprise.

Netbiscuits Launches Routing Device for Adaptive Mobile Experiences

In a time when mobile devices outnumber PCs, having a mobile-optimized web presence is no longer considered a luxury, but a necessity. Data from ComScore revealed that in January of this year, Americans used smartphone and tablet apps more than PCs to access the Internet -- for the first time in history. Moreover, according to The Diffusion Group, a quarter of all broadband households in the US also own a TV set with internet connectivity, making the ability for a company’s website to adapt its user experience beyond the PC more important than ever before.

Gartner Names 7 'Hype Cycle' Technologies

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Driving your organization down the road to digital business? If you are, Gartner has identified seven emerging and established technologies that may help assure a smoother journey.

The recently published 2014 Gartner Hype Cycle Special Report identifies them as: Internet of Things and operational technologies, mobile infrastructure, enterprise mobility management (EMM), analytics, big data, social and cloud. But don’t get too hooked on these goodies, because there are more technologies just starting to emerge.

The report is the result of an evolution of over 2000 technologies, services and trends in 119 different areas over the past year.

The iPhone 6: Is it Size That Matters Most?

For those who can’t wait to see what the iPhone 6 that will (supposedly) be unveiled on Sept. 9 looks like, we’ve got photos. Ok, not really, but Hollywood gossip site TMZ says it does. It apparently got them from a friend of an ex-employee of the Foxconn factory in China where many models of iPhones are made.

Now before you click over to that well respected source of tech news, chill. You can’t really tell how big the phone is, what kind of glass it uses, and, strangely, its body looks like the iPod 5.

Re.code, whom we consider to be more credible source for news like this, suggests that there may be two iPhones, one that is 4.7 inches and another that is 5.5 inches. Both of which are expected to run speedy new A8 processors.

We’ve also heard another rumor that at least one of the phones (if there are actually two) could be called the iPhone Air instead of the iPhone 6.

EMC Syncplicity Cuts Prices and Raises Storage Caps

EMC Syncplicity wants to own the Enterprise Sync and Share market and they don’t want price or storage limits to be barriers to adoption.

“This is a mass market with hundreds of millions of users to whom our service is applicable” said Jeetu Patel, the company’s general manager.

And since both Forrester and Gartner rate Syncplicity as a best-in-class offering, the company doesn’t want other factors to keep companies from embracing all that it has to offer.

“Our singular goal is active user engagement and we don’t want storage limits to get in the way of that,” said Patel.

Don't Close Your Brick-and-Mortar Stores Yet

Thumbnail image for 2014-14-august-cracking-nuts.jpgCracking the e-commerce nut isn't as easy as people who actually crack nuts for a living clearly understand.

In fact, two new studies demonstrate that brands and marketers still face significant obstacles to adoption, especially on mobile. But the biggest challenge may be behavioral. As we recently explained, more than 90 percent of retail sales still occur in physical stores.

Why are so many consumers reluctant to buy online, despite the rapid growth of e-commerce? Ripen eCommerce, a Princeton, N.J.-based agency providing marketing, creative, development and technology services to e-commerce clients, thinks understanding consumers' path to purchase is the first step online retailers should take to capture a greater portion of the $3.2 trillion US retail industry.

As Technology Needs Rise, So Does Security

The workplace is no longer limited to a seat behind a desk, and technology trends continue to evolve to meet the demands of roving offices. Companies want easy efficient business technology, but they also want security.

This is evidenced by a significant second quarter rise in mobile customer relationship management (CRM), Business Intelligence (BI) and document editing apps and secure instant messaging apps in the Good Technology Mobility Index report for Q2 2014.

The second-quarter analysis by the mobile security solutions provider analyzes enterprise apps and data usage for more than 5,000 companies in over 180 countries and is published every quarter.

“Enterprises are realizing the need for secure mobile apps and mobile business process workflows,” Lynn Lucas, chief marketing officer at Good Technology, told CMSWire. “Two years ago, the lion share of the industry discussion was around device choice and email. Today that focus is shifting to technology that allows employees to work efficiently whether they’re onsite or off.”

Sing a Little Song, Do a Little Dance: Get Down with Google

Google is introducing new all singing, all dancing ads. Well, nearly. Google is in the process of testing its new "Listen Now" service ads in partnership with Spotify, Rhapsody and Apple’s Beats Music.

The service works in much the same way other Google searches work with one execption. When users search for music, Google displays the results — along with at least three links to music streaming services and stores.

What Customers Want from Contact Centers - and How to Deliver It

When speaking with a customer service agent on the phone, most customers want swift, accurate answers and a human experience. These are the findings of a new online survey conducted by Harris Poll on behalf of NICE.

According to the poll, 59 percent of respondents say they most value having issues resolved efficiently and correctly when contacting a company via phone. The poll also uncovered that 23 percent of customers would rather have a real conversation with a person rather than listening to an agent reciting a script.

Surprisingly, being put on hold and waiting to transfer to another representative were of significantly less importance, with 6 percent citing hold time as most important, and 3 percent citing transfers – as long as the customer received a quick, correct answer to their problem.

In short, the survey reveals that what customers really want from your contact center is excellent customer service – and they want it fast.

Goodbye Mobile Apps, Hello Multi-Device Experiences

customer experience, mobile phonesYour app runs in a little square.

All the money you spend on developers, design teams, content production and infrastructure for your app essentially boils down to a little square. Sometimes it’s a bigger square. Sometimes it’s more of a rectangle. And sometimes your app is responsive and tries to adjust itself as the square changes shape.

But in the end, your brand's communications still come down to that little square.

7 Pain Points For Doc Management

Even after all the years of document and enterprise content management, enterprises are still buckling under the stress of trying to manage even their basic structured data. We saw yesterday, for example, in new research from Docurated, that 68 percent of organizations have five or more repositories.

We also saw that despite the rise of cloud computing and storage, the majority of content is being kept on premises and that workers spend up to nine hours per week just finding documents.

Why Your Doc Management Strategy Isn't Working

There’s no getting away from document management chaos. Even with the development of file sharing technology, cloud computing and agile document management, workers are still drowning in sea of untraceable and hard to track documents.

In fact, according to recent research from document management vendor Docurated, the average sales or marketing professional is spending up to nine hours every week just looking for documents as they wrestle with legacy and contemporary file system architectures that haven’t been overhauled in years.

Brick and Mortar Fights Back Against the E-Commerce Tsunami

customer experience, 2014-05-August-Boxer.jpgTraditional brick and mortar retailers have been mired in a slump for most of the last year. To change their fortunes, they need to strengthen their core asset -- their stores. The majority aren't equipped to compete against pure play e-tailers on their own terms -- they don't have e-commerce in their DNA like the Amazons or eBays, they lack the technical skillsets required, and with $260B+ in online sales in the US alone in 2013, it’s too late to put the lid back on Pandora’s Box.

While many view traditional brick and mortar stores as more of an anchor than an advantage, more than 90 percent of retail sales still occur in store. Retailers need to use them to their advantage to push back against e-commerce competition.

EMC Syncplicity Redefines Work for the Mobile-First Era

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If there’s anything EMC Syncplicity General Manager Jeetu Patel is more passionate about than security and functionality of his company’s Enterprise File Synchronization and Sharing (EFSS) solution, it’s Syncplicity’s app.

“Have you seen it?” he asked the last time his team unveiled one.

He was as enthusiastic as a dad whose kid had just hit his first home run.

And though Patel’s passion goes a long way, it’s the app itself that’s the real story. You don’t wish that you were using a hip, consumer solution when you work with it. Instead you wish that the app you use to share photos, files, and messages with your friends and family was more like Syncplicity. And that’s exactly what Patel wants.

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