Search Engine Marketing News & Articles

With Amazon's success on the brain, SDL Tridion (news, site) added a new leg to its Web CMS last week: SDL SmartTarget. The integrated tool is a profile-based marketing and e-commerce solution with a particular focus on the personalization segment of Web engagement.  

At the beginning of this month, SDL Tridion (news, site) announced the release of Tridion 2009 -- its Unified Online Marketing Suite -- enabling people in marketing to create entire campaigns at, almost, the touch of a button.

Now comes the news that they have partnered to integrate Q-go's Natural Language Search (NLS) engine with SDL’s web content management system. In effect what Q-go’s NLS aims to do is provide dramatically improved search results for website visitors, while Tridion 2009 offers enhanced customer management.

Combined this could be a lethal dose for competitors.

A new application from California-based search software provider Enquisite could be about to change the way digital marketers spend their search engine marketing (SEM) budgets. SEM is the business of tracking users search habits based on keywords and focused intent, analyzing those habits and turning them into business leads.

Until now, most companies have been investing heavily in pay-per-click (PPC) campaigns where advertisers pay their host only when their ad is clicked because of the ability in such campaigns to track ad performance.

However, Enquisite could change this with the general availability of Enquisite Campaign which allows SEO agencies to capture real-time organic search data and assess specific search outcomes, like purchases or sign-ups.

Search engine marketing is one of the key strategies for online marketing. But doing it well still remains elusive to many organizations. The Aberdeen Group interviewed over 200 organizations to find out what it takes to create “best-in-class” search engine marketing.

Think you know what’s coming next in the constantly evolving world of Web search?

No? Well, what better reason to attend Search Engine Strategies (SES) Toronto 2008. Key strategies for maximizing the search visibility of your web site are within your reach, as well as opportunities to attend 21 sessions and workshops in three concurrent tracks.