Social Analytics News & Articles

Armed with its Optimization Technology, powered by applied mathematics and language analytics, along with the belief that language, not demographics or "influencer status," is the best predictor of social outcomes, SocialFlow announced it's moving from beta clients to to public availability of its Optimized Publisher.

Social business is about connecting users, partners and customers through purposeful conversation and collaboration and most importantly; it’s about integrating or weaving social media into our existing business functions to help build a more collaborative infrastructure.

Social Business Driving Engagement

While often hard to measure, social business has productivity impacts that can be felt by IT, Sales, HR and many other areas in the organization -- see Infographic (reg required) -- but the real impact, and where the ROI can be best shown, is the increased engagement your internal and external audiences have with the communications initiatives that you invest in.

The key to measuring this increased engagement is ensuring you have the right tools and strategies in place to help monitor, react and respond to these initiatives in real time.

By analyzing real-time visitor and social interaction information (both inside and outside the firewall), organizations can help to optimize online initiatives and identify actionable trends within their visitor base, and capture user events that are specific to business goals.

The Impact of Social Analytics

The power in using Social Analytics is enabling the business to use the data to make recommendations to the business about how things are working, or not, and how they can be improved upon, both for your users and your customers.

Social analytics, from an external view, provides a window into things like how people perceive your brand and how they are responding to your corporate products, services, and marketing messages.

Internally, social analytics provides a window into things like; what is the most engaging content on my intranet; how many people are commenting on our blogs; what is the tone of those comments and who are the most influential people in my community.

Social Analytics can become the vehicle that helps your business translate data into insights. It can help improve your customer experience by writing better targeted content, can provide sentiment analysis, create higher converting sites and reshape a user’s site navigation to improve the overall online experience -- just to name a few!

For a concise summary of cross-department benefits, download the Infographic here.

In a boost to Adobe's newest digital marketing initiatives, Searchmetrics announced its search and social analytics software can be turned on via the Genesis Wizard, in both Adobe SiteCatalyst and SearchCenter+, opening new levels of transparency to Organic and Paid Search on an international scale, from one underlying data set.  

It's a significant advancement that now allows e-marketers to simultaneously view and measure their organic and paid search campaigns, side-by-side. 

With its "integrate everything" Universal Web App (UWA) technology based on open standards, and Host your own Social Analytics giving the enterprise control, Netvibes announced the latest version of its namesake enterprise platform already adopted by Fortune 500 companies and government agencies including the US Dept. of Energy (US DoE).

Netvibes (news, site) has added social analytics to its social media monitoring solution. But these are ordinary analytics, says Netvibes, they are "adaptive".

Marketing professionals are increasingly turning to social media to run promotions and word-of-mouth campaigns. Effective campaigns usually require mechanisms for tracking ROI and reach, and one such tool that can be used for this type of social analytics is Spinback. The New York-based startup has recently been acquired by Facebook marketing solutions provider Buddy Media.

Sitecore (news, site) announces the evolution of their web engagement platform, officially recognizing that Web Content Management is about more than just the channel -- it's all about the customer. See our video interview with Darren Guarnaccia, Sitecore's VP of Product Marketing as he highlights what's driving the company's current strategy:

The Asia Pacific region is seeing a rise in its IT expenditure in the upcoming year. While CIOs and IT departments are receiving an average of 10% to 15% budget increase, the growth expectations far exceed these resources. Therefore, there is a need to maximize these IT resources in order to support forecasted business growth without much complexity. To this end, analysts foresee the need for so-called “socialytics” and “mobilution,” given the evolving face of Internet use in the region.

An organization’s employees collaborate every day. How can you capture that information and transform it into knowledge that the broader organization can use? The most important aspect of collaboration is the ability to run analysis over the data to draw important insights and use it again in the future.

Building on the 65% license revenue growth in 2H 2009, Day Software (news, site) announced interim financial results for Q1 2010.

Fighting for visibility in the increasingly crowded social buzz/influencer/reputation analysis market, Networked Insights gets some further investment to be bigger and bolder.

What good is your community solution if you aren't tracking what's happening in it? INgage Networks knows how important community, or social analytics are. That's why today they are introducing a new version of their analytics solution: ELAvate Analytics 1.2.

With new versions of Telligent's (news, site) Community and Enterprise Collaboration solutions out the door last February, the only thing left to know was when would we see an updated version of their analytics. While we still don't have a firm date in hand, we do have a look at some of the new capabilities coming in it.

It's a day for news on the Enterprise 2.0 front and Telligent (news, site) wants you to hear what they've been hard at work on. It's about that time of the year when Telligent offers up a new version of their community solutions. This time, instead of simply a new version number with some new functionality, we get major products upgrades and new branding to boot.

Say goodbye to Community Server, Community Server Evolution and Harvest Reporting Server. Say hello to Telligent Community 5.0, Telligent Enterprise 2.0 and Telligent Analytics 3.0.

Oh, and for those of you interested in Telligent Graffiti, we have a little update, but don't get too excited.

Let's talk about social computing. Or we can talk about communities. Or we can talk about enterprise 2.0 and social networking, blogging, forums, wikis, what have you. Regardless of what you choose to call it, there's a need to analyze what is happening when you deploy or harness social tools. And, no, we are not talking about basic traffic stats. 

Telligent (news, site) has a keen awareness of this need. Hence we have Harvest Reporting Server -- social analytics for their social computing solutions, Community Server and Community Server Evolution. Interested in getting a better feel for what social analytics really are and how you can leverage them, we spent some time with Telligent. This is what we learned.