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Social Analytics News & Articles
By Marisa Peacock
| Wednesday May 1, 2013
The Twitter experience has been evolving for some time now. While it has helped brands engage with their audience in new ways, collecting the insights associated with individual experiences can still be a challenge. Today, Fan Appz, has added new suite of Twitter experiences to its real-time customer feedback platform. The new experiences are designed to make it easier for brands to engage with fans and followers on Twitter while collecting valuable customer feedback they can use to be better marketers.
By Marisa Peacock
| Monday Apr 29, 2013
All month, we’ve discussed how to grow and engage online communities. But how can companies use social data analytics to move beyond listening and engaging with customers to drive business and create advocates? We spoke with the folks at SDL to learn more about the future of social analytics.
By Anthony Myers
| Wednesday Apr 3, 2013
Leading up to its annual SugarCon event this month, SugarCRM has announced an expanded partnership with NextPrinciples, a social analytics company.
By Marisa Peacock
| Monday Feb 25, 2013
Despite the plethora of social media analytics and intelligence tools in the world, there are only a few that are really worth a closer look. Topsy is one of them. Topsy provides a social search engine and social analytics tool with freemium and premium models. Today, Topsy introduces two new alerting tools designed to analyze billions of social conversations and deliver timely updates about relevant topics, breaking news and emerging trends.
By Barry Levine
| Thursday Feb 21, 2013
Is social media worth the expense and effort? The answer to that question depends on the results, and the results depend on the data analytics. To help marketers make sense of social data, digital engagement provider ePrize has unveiled a new social analytics reporting service based on Facebook information.
By Barry Levine
| Friday Jan 25, 2013
You pick a topic like “hot chocolate,” move your finger across a slider to indicate how much your love or hate it, and a number value and smiling/frowning animated face reflects your expressed feeling. Then you see how others rate it. Welcome to Swipp -- a new “social intelligence platform” for both consumers and businesses.
By Dan Berthiaume
| Thursday Jan 24, 2013
Social analytics/CRM technology provider NextPrinciples is releasing a new solution called Insight-to-Action that the company terms an integrated social analytics and engagement platform for medium-to-large-sized users.
By Dan Berthiaume
| Tuesday Dec 18, 2012
Database-as-a-service platform provider Infochimps is introducing Enterprise Cloud -- a new Big Data cloud service aimed at Fortune 1000 companies having trouble harnessing data from social media platforms like Facebook and Twitter to help drive their business decisions.
By Dan Berthiaume
| Wednesday Dec 5, 2012
Although social media’s value as a branding and customer engagement tool is well-recognized, measuring how branding and engagement actually occur remains a tricky proposition. Social data contains substantial insights for marketers, but unless they can locate and analyze them in close to real time, the true value of those insights will go unrecovered.
By David Roe
| Monday Dec 3, 2012
It may be a small change, but TrueLens, a social media marketing start-up created by a group of marketing specialists and MIT technologists, announced that it has raised US$ 1.2 million in a funding round led by Google Ventures and will launch a social data analysis tool called Socialgraphics.
By Katie Ingram
| Monday Nov 26, 2012
Wisemetrics, a Facebook analytics tool, has launched today. With its software, Wisemetrics aims to improve its client's social impact and engagement by giving them a more complete analytics report.
By Barry Levine
| Tuesday Oct 16, 2012
So much social media, so little ROI. That’s the idea behind a variety of tools that try to measure the ROI of social campaigns, such as a new social marketing optimization platform from Source Metrics.
By Matthew O\'Connell
| Friday Oct 5, 2012
The social landscape is constantly shifting and growing. Making progress requires a more sophisticated, predictive system that stays current constantly. The Tellagence software that debuted here at Demo Conference seems to understand and meet those needs.
By Barb Mosher Zinck
| Saturday Sep 8, 2012
By Dan Berthiaume
| Thursday Sep 6, 2012
Promising to move social media users “from social media intuition to marketing insight,” Adobe is officially releasing Adobe Social, a new social marketing management solution. Adobe Social is designed to allow users to publish content across social networks, insert social ads, and monitor and respond to relevant social conversations in real time.