Social Analytics News & Articles

The Twitter experience has been evolving for some time now. While it has helped brands engage with their audience in new ways, collecting the insights associated with individual experiences can still be a challenge. Today, Fan Appz, has added new suite of Twitter experiences to its real-time customer feedback platform. The new experiences are designed to make it easier for brands to engage with fans and followers on Twitter while collecting valuable customer feedback they can use to be better marketers.

All month, we’ve discussed how to grow and engage online communities. But how can companies use social data analytics to move beyond listening and engaging with customers to drive business and create advocates? We spoke with the folks at SDL to learn more about the future of social analytics.
 

Leading up to its annual SugarCon event this month, SugarCRM has announced an expanded partnership with NextPrinciples, a social analytics company.

Despite the plethora of social media analytics and intelligence tools in the world, there are only a few that are really worth a closer look. Topsy is one of them. Topsy provides a social search engine and social analytics tool with freemium and premium models. Today, Topsy introduces two new alerting tools designed to analyze billions of social conversations and deliver timely updates about relevant topics, breaking news and emerging trends.

Is social media worth the expense and effort? The answer to that question depends on the results, and the results depend on the data analytics. To help marketers make sense of social data, digital engagement provider ePrize has unveiled a new social analytics reporting service based on Facebook information.

You pick a topic like “hot chocolate,” move your finger across a slider to indicate how much your love or hate it, and a number value and smiling/frowning animated face reflects your expressed feeling. Then you see how others rate it. Welcome to Swipp -- a new “social intelligence platform” for both consumers and businesses. 

Social analytics/CRM technology provider NextPrinciples is releasing a new solution called Insight-to-Action that the company terms an integrated social analytics and engagement platform for medium-to-large-sized users.

Database-as-a-service platform provider Infochimps is introducing Enterprise Cloud -- a new Big Data cloud service aimed at Fortune 1000 companies having trouble harnessing data from social media platforms like Facebook and Twitter to help drive their business decisions.

Although social media’s value as a branding and customer engagement tool is well-recognized, measuring how branding and engagement actually occur remains a tricky proposition. Social data contains substantial insights for marketers, but unless they can locate and analyze them in close to real time, the true value of those insights will go unrecovered.

It may be a small change, but TrueLens, a social media marketing start-up created by a group of marketing specialists and MIT technologists, announced that it has raised US$ 1.2 million in a funding round led by Google Ventures and will launch a social data analysis tool called Socialgraphics. 

Wisemetrics, a Facebook analytics tool, has launched today. With its software, Wisemetrics aims to improve its client's social impact and engagement by giving them a more complete analytics report.

So much social media, so little ROI. That’s the idea behind a variety of tools that try to measure the ROI of social campaigns, such as a new social marketing optimization platform from Source Metrics. 

The social landscape is constantly shifting and growing. Making progress requires a more sophisticated, predictive system that stays current constantly. The Tellagence software that debuted here at Demo Conference seems to understand and meet those needs.

Content Marketing Tools of the Trade
CMWorld offered lots of ideas to improve your content marketing strategies. Try one of these content marketing tools to make the process a little easier. If it's tips you're in the mood for, check out these insights from a few content marketing gurus.

Don't Ignore Your Data
If all you do is collect data about your customers, then you have a problem. Turn that information into actions and you have the real key to positive ROI.

If it's marketing campaigns you want to improve, check out Adobe's new social analytics solution. Or maybe you want some solid suggestions for all that Google Analytics data. There are also tools like Autonomy IDOL that can help improve the customer experience.

Are Your Social Collaboration Tools Up to Snuff?
On the internal collaboration side, this week microblogs and communities were updated in IBM Connections, virtual agents were added to Moxie Chat Spaces, and a new workspace was added to Atlassian's collaboration platform.

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Featured Events (all events | post your event)

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Promising to move social media users “from social media intuition to marketing insight,” Adobe is officially releasing Adobe Social, a new social marketing management solution. Adobe Social is designed to allow users to publish content across social networks, insert social ads, and monitor and respond to relevant social conversations in real time.