Social Analytics News & Analysis
| Monday Dec 15, 2014
Metrics are certainly important in comparing the performance history of a digital marketing campaign. But that comparison is getting harder as customers gain new ways to access online platforms and services.
Facebook has worked to ease that comparison for marketers. The popular social media platform announced a cross device reporting protocol, a means to assess performance of advertising across devices. The cross device reporting will enable marketers to see how people are balancing desktop, mobile and tablet before they make a conversion.
This new cross device solution enhances analytic strategies related to the social media platform.
| Friday Jun 28, 2013
This week, LinkedIn announced new features, a partnership and a milestone, while several social analytics tools launched. This weekend, we're getting ready to celebrate World Social Media Day. What's not to love?
| Friday Jun 7, 2013
The first week of June brought a host of social media updates, especially where search is concerned. Let’s take a look.
| Wednesday May 1, 2013
The Twitter experience has been evolving for some time now. While it has helped brands engage with their audience in new ways, collecting the insights associated with individual experiences can still be a challenge. Today, Fan Appz, has added new suite of Twitter experiences to its real-time customer feedback platform. The new experiences are designed to make it easier for brands to engage with fans and followers on Twitter while collecting valuable customer feedback they can use to be better marketers.
| Monday Apr 29, 2013
All month, we’ve discussed how to grow and engage online communities. But how can companies use social data analytics to move beyond listening and engaging with customers to drive business and create advocates? We spoke with the folks at SDL to learn more about the future of social analytics.
| Wednesday Apr 3, 2013
Leading up to its annual SugarCon event this month, SugarCRM has announced an expanded partnership with NextPrinciples, a social analytics company.
| Monday Feb 25, 2013
Despite the plethora of social media analytics and intelligence tools in the world, there are only a few that are really worth a closer look. Topsy is one of them. Topsy provides a social search engine and social analytics tool with freemium and premium models. Today, Topsy introduces two new alerting tools designed to analyze billions of social conversations and deliver timely updates about relevant topics, breaking news and emerging trends.
| Thursday Feb 21, 2013
Is social media worth the expense and effort? The answer to that question depends on the results, and the results depend on the data analytics. To help marketers make sense of social data, digital engagement provider ePrize has unveiled a new social analytics reporting service based on Facebook information.
| Friday Jan 25, 2013
You pick a topic like “hot chocolate,” move your finger across a slider to indicate how much your love or hate it, and a number value and smiling/frowning animated face reflects your expressed feeling. Then you see how others rate it. Welcome to Swipp -- a new “social intelligence platform” for both consumers and businesses.
| Thursday Jan 24, 2013
Social analytics/CRM technology provider NextPrinciples is releasing a new solution called Insight-to-Action that the company terms an integrated social analytics and engagement platform for medium-to-large-sized users.
| Tuesday Dec 18, 2012
Database-as-a-service platform provider Infochimps is introducing Enterprise Cloud -- a new Big Data cloud service aimed at Fortune 1000 companies having trouble harnessing data from social media platforms like Facebook and Twitter to help drive their business decisions.
| Wednesday Dec 5, 2012
Although social media’s value as a branding and customer engagement tool is well-recognized, measuring how branding and engagement actually occur remains a tricky proposition. Social data contains substantial insights for marketers, but unless they can locate and analyze them in close to real time, the true value of those insights will go unrecovered.
| Monday Dec 3, 2012
It may be a small change, but TrueLens, a social media marketing start-up created by a group of marketing specialists and MIT technologists, announced that it has raised US$ 1.2 million in a funding round led by Google Ventures and will launch a social data analysis tool called Socialgraphics.
| Monday Nov 26, 2012
Wisemetrics, a Facebook analytics tool, has launched today. With its software, Wisemetrics aims to improve its client's social impact and engagement by giving them a more complete analytics report.
| Tuesday Oct 16, 2012
So much social media, so little ROI. That’s the idea behind a variety of tools that try to measure the ROI of social campaigns, such as a new social marketing optimization platform from Source Metrics.