Web Strategy News & Articles

In the heartland content management is alive. Since 1998, AllofE Solutions has been building a comprehensive suite of web-based products, custom applications and interactive media solutions.

Higher education, k-12 school districts and hospitals (among others) have long recognized the power and innovation of their enterprise content management system called ContentM. We recently spoke with Amit Guha, President and CEO of AllofE Solutions about content management, eCurriculum and the impact of community. 

Today's pressing question for web marketers is: How do I more effectively use my website?

Building a web strategy that supports and advances your business goals ain't simple. 2010 strikes us as the year when the role of Web CMS is changing -- going from just managing content to managing experiences, to testing and optimizing interfaces, and to using content more strategically. 

AMR Research have teamed with Sitecore to present their vision of the future of Web content management. They are holding a webinar tomorrow, February 17, at 2pm Eastern Time titled: Beyond Web Content Management: 4 Essential Strategies.

You will learn about the forces shaping content management over the next few years and hear about actions other companies are taking today -- and how they are using new trends to their advantage.

If you're focused on maximizing your web presence, then jump on over and register now.

In this week's installment of the grass is always greener, we bring you a report about information and content management in higher education. Some may envision that academia breeds a certain caliber of organization and structure that the enterprise can only wish for.

Well, anyone who works in education, either administratively or in the classroom, knows that it could use a little more strategy and fewer bureaucracies when it comes to organization and management.

Enter Eduserv, a non-profit IT services provider based in the UK, who recently published findings from its Investigation into the Management of Web Content in Higher Education Institutions (HEIs).  

It seems a little strange in this day and age that an organization may not understand the value that a Web Strategy brings to them. At a time when the web has become such an integral part of any business plan, the web strategy process still seems to be lacking in focus.

J. Boye (news, site), a vendor neutral analyst firm, is offering some support to web managers to get their Web Strategy off the ground and headed in the right direction. Whether you want checklists, steps, a list of deliverables, common pitfalls or just some "been there, done this" real world examples, this report will serve as a good guide.

Have we learned all we need to know about Web 2.0 and how it impacts our organizations? O’Reilly thinks not and so has decided to enlighten us with a new book on the subject: Web 2.0: A Strategy Guide — Business Thinking and Strategies Behind Successful Web 2.0 Implementations

The theory of intranet personalization is wonderful. The practice is generally woeful: hugely expensive implementations that totally fail; massive maintenance overheads and very little employee uptake.

Interested in harnessing Web 2.0 and the latest in CMS technology? The Fall 2007 CM Pros Summit would be a good place to start.