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#e2conf - The Challenge for Enterprise 2.0 is Adoption Not Deployment

E2Conference_logo_2009.jpg The Enterprise 2.0 Conference wrapped up in Boston last week. The key message coming out of this conference? It's not about the deployment of technology, it's about adoption. Along with the chance to see some interesting solutions, there were a number of sessions on getting started with these tools in your organization.

Getting Adoption in Enterprise 2.0

Dion Hinchcliffe is a well known analyst, blogger and consultant on Enterprise 2.0. He did a workshop at the conference that many people wrote about. One of the key principles of Enterprise 2.0 is "harnessing the collective intelligence".

He also said that it was not just about making the connections, but making use of them. This is where alignment between the Enterprise 2.0 strategy and the business strategy are critical.

Hinchcliffe provided a breakdown of where the resources are spent for an Enterprise 2.0 deployment. Here's the breakdown, read the details on the GTEC blog:

  • Tools: 15%
  • Customization and Integration: 25%
  • Community Management: 25%
  • IT Support = 15%
  • Project and Change Management = 20%

There's also an interview with Hinchcliffe available on demand on E2TV. He says that over 50% of organizations today have some form of Enterprise 2.0 solution implemented in the enterprise (up from 25% last year). In that interview, he clearly points out that it is not about the tools, but about the people.

Obviously the strategy of "if you build it they will come" is not going to work here. George Dearing, owner of Dearing Group LLC and a Telligent Evangelist, says in his blog "the biggest challenge has less to do with the technology and tools and more to do with fighting perceptions and change."

Ben Kepes, identifies three keys to adoption in his blog: simplicity, ease of use and engagement.

Mike Gotta, author of the blog Collaborative Thinking, did a session entitled: Getting Started with Enterprise Social Networking. Bill Ives did a good summary of the session which you can read here. Some key points:

  • It's about Adoption, not Deployment
  • The key is to overcoming cultural issues
  • Social Networking does enable adaptive organizations

Measuring ROI

Yes, it is possible to measure the ROI of Enterprise 2.0 implementations. It's not easy, but then as Hinchcliffe points out, measuring ROI in any IT solution is difficult.

Productivity improvements is one type of ROI measure you can have and there are many organizations out there with case studies pointing to positive ROI results. 

Of course the debate on measuring ROI is still raging.

What About the Tools?

Although the focus of the conference was more about adoption and how you achieve it, there were lots of vendors there peddling their wares. We announced a number of updated or new offerings from Socialtext, Telligent, MindTouch and IBM. Alex Dunne provided us with a number of elevator pitches from some of the other vendors, including Tomoye, Box.Net and nGenera.

If you want a detailed review of social software, CMS Watch released the latest version of their report: The Enterprise Social Software and Collaboration Report 2009, during the conference. You can purchase your copy here.


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