Managing Social Media With Vignette Community Apps 7.1

By Irina Guseva (@irina_guseva) Mar 31, 2009

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Social media and content management (ECM and WCM) is a hot topic as of late. Vignette (news, site) played in as well and released the updated Vignette Community Applications 7.1.

This social media solution targets organizations looking to engage with internet audiences and spice up their online presences with communities, social interaction and collaborative communication.

As organizations slowly warm up to social media and strategize around them, Vignette aims to provide a comprehensive solution that is user-friendly to both the CMO and the CIO who realize they need an enterprise-wide social media platform.

Vignette Community Applications 7.1 is one of the components of VIGN’s Social Media Solution and provides tools to support web 2.0 initiatives like blogs, wikis, forums, ratings and reviews. Vignette says that consolidation is the biggest advantage of this solution, as you no longer need separate plugins to things like Flickr or YouTube.

Vignette Community Applications 7.1 Features

Site Creation

Using this solution, companies can use the wizard-driven tool to create unique social sites and apply different skins/templates to them. These sites combine microsite features and social-centric apps.

Sample Site Built in Vignette Community Applications 7.1

In this suite based on version 7.0 that came out mid-2008, Vignette is providing a slew of popular social apps in one platform: user-generated events, ideas management, photos, calendars and events, community spotlight and the sharing of multimedia assets including videos and podcasts.

Recommendation technology can be used in conjunction with the analytics package to find the most popular blog posts or topics. In addition to that, techies can create a widget to update content in real time, and then promote that widget to traffic-driving sites like Yahoo!

Video Management

Continuing to gather the acquisition fruits, Vignette offers video management with embedded editing capabilities, so you can edit out a snippet of a video file and only post this snippet on the web. Comments, ratings and third-party application embeds are also part of the deal.

Ideas Management

This is where the inbox concept goes social. Ideas sharing and embedded slide presentations are the tools Vignette is proposing for better employee collaboration in an intranet environment, for example.

While there is no direct integration with the popular SlideShare app, you can still embed your SlideShare preso’s into Vignette pages.

Architecture

The entire Vignette Community Application 7.1 engine is comprised of several moving parts. On the presentation layer you have Vignette Portal. On the portal side, you have an aggregation of JSR-286 portlets. There are 78 of them shipped with the license, and you can add more. MOSS integration is also possible, as Vignette continues to enamor SharePoint.