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the Free CMSWire NewsletterEarlier on in the week, we took our first look at the recent AIIM State of the ECM Industry report for 2011 and saw that, while content chaos was still the major theme this year, as it was last year, some progress has been made, even if a lot remains to be done.
In this second part we look at three further elements of ECM at the moment: Social business, business drivers and SharePoint.
While the report upholds the belief that social business is user-driven and adopted by organizations that are more responsive and agile, adoption by smaller companies with fewer than 5,000 employees is considerably lower, at 29%.
Social Business
Business has become social. While you were probably aware of that already, even just from anecdotal evidence, the State of the ECM report attempts to quantify just how social it is, and what is driving businesse down this road in the first place.
The research shows that, for organizations of over 5000, more than half are now using social, collaboration or enterprise 2.0 technologies, despite the widely held belief that smaller organizations have the edge here.
AIIM State of ECM Industry 2011: enterprise 2.0
Collaboration
The most significant business driver in its adoption is collaboration within and between teams, which explains the adoption rate in large enterprises, with information sharing and staff engagement the second priorities.
However, the market is still underdeveloped in this respect, a fact that is reflected in the different platforms that are being used for social business.
By far the biggest and most widely used platform in this respect is SharePoint, with 57% collaborating that way and a further 13% using enterprise 2.0 in their existing ECMs.
Only 34% have actually bought products for this purpose specifically, and then, generally as add-ons to their existing systems. Open source software and in-house developments can be found in 20% of organizations, along with free web services (15%).
Governance
Significantly for content management, content governance is still quite lax in many enterprises, although there are signs that this is changing.
Over 30% of organizations that use social business tools do not have an acceptable-use policy and 71% have no archiving policies for content that is placed in public-facing sites such as company Facebook sites or LinkedIn groups.
Given the increasing occurrence of incidents, particularly those involving staff matters, the report says, this is a cause for concern.
SharePoint
While the report has been careful not to specify any particular vendor or product in the report, with SharePoint it has made an exception as, it says, it redefined the concept of user-contributed intranets, bringing the team-site concept to the fore, and then added document management and workflow.
Deployments
Adoption has been rapid with only 20% of those surveyed saying they had no interest in it at all and 58% saying they were using it already, with deployment rates of up to 70% in larger companies and 45% using it as their primary ECM.
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