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2013 Prediction: Social Business Tech will Stop Blaming Culture for Failure - Page 3

(Page 3 of 3)

Tech will stop hiding behind culture’s skirts.

In 2013, we will stop trying to prove that streams, microblogs and communities equate to a Social Workplace or Social Business. We will use the last five years of social technologies to help us discover the next five years of business technology.

The business paradigm must shift. Massive cultural changes must advance. But technology is not nearly ready to rest on its laurels.

In 2013, Technology will peek out from behind Aunty Culture’s skirts and lead. Next year will bring disruptive leaps of insight into knowledge work and collective intelligence that will eventually usher in the most innovative period in business since the industrial revolution.

The best is yet to come. 

Editor's Note: Deb asks the hard questions. To read more, check out Social Enterprise ROI: Measuring the Immeasurable

About the Author

Deb Lavoy has been studying the dynamics, culture and technology of collaborative teams and knowledge transfer for 12 years, while working in product marketing and strategy for companies as diverse as AOL and Adobe. She is currently Director of Product Marketing for Social Media at OpenText.

 
 
 
 
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