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Mobile Enterprise Report: iOS, Document Editing Dominate

social business, Mobile Enterprise Report: iOS, Document Editing Dominate

Microsoft knows it. It's catching on to the "explosion." And many other enterprises are, too.

Mobile is booming in the enterprise, and those who have BYOD policies, mobile security efforts in place across the enterprise and employees who are empowered with mobile capabilities are thriving.

Apps in the Workplace

The findings are detailed in the Good Technology Mobility Index Report for Q2 and Q3 2013. It is part of the Good Technology Mobility Index, an ongoing initiative to track and forecast the impact of mobile apps and platforms. 

Enterprises, the report notes, are realizing that secure, app-to-app workflows redefine the workplace, help businesses engage with customers and build new business opportunities.

"It was great to see the rapid growth in application adoption," John Herrema, Good Technology's SVP of corporate strategy, told CMSWire. "As we’re seeing the growth in application adoption, we’re finding that it’s being driven, in large part, by custom app adoption." 

What the Numbers Say

Let's break down some of the numbers from the report:

  • Activations rising: Total device activations for the quarter rose nearly 60 percent from the same time last year. Custom apps grew the fastest in Q3 at 52 percent quarter-over-quarter. Total secure mobile app activations rose nearly 42 percent quarter-over-quarter. The rate of growth for secure mobile apps is far greater than the growth rate of mobile device deployments.
  • IOS the top dog: iOS dominates as platform of choice for enterprise app deployment, with 98 percent and 95 percent of total app activations in Q2 and Q3, respectively.
  • Document editing leading the way: Doc editing is the largest single commercial app category securing 56 percent of the activations. File access and syncing are behind with almost 20 percent of all activations. 
  • Android apps coming along: The number of total Android app activations nearly tripled from Q2 to Q3, suggesting growth in enterprises' comfort level with Android.
  • iOS recovery: iOS had a dip in activations in Q2 at 69 percent, which the report suggests may be due to consumers holding off on iPhone device purchases in anticipation of new models.
  • Android devices slightly up: Samsung's major launch of new Android devices has led to some growth here.
  • Tablets and mobile app usage: Tablets had 81 percent of apps activated this quarter. iOS continues to dominate in this area, reporting 90 percent of the total tablet activations in Q3.
  • Smartphones edge out tablets for instant messaging: In a reversal, smartphones have a slight advantage coming in at just 51 percent of activations for instant messaging. 
  • Document editing apps dominate tablets:  Of the apps activated on tablets, 91 percent were document editing apps, followed by file access and custom applications.

Why This Report?

CMSWire asked Herrema why this report stands out in this space. The metrics cited, he said, have been directly generated from Good Technology’s internal data, as aggregated from all devices activated across its worldwide customer base in the second and third quarters this year. It analyzed activations among its enterprise and government customers that had at least five activated devices over the quarter.

"Analyzing the long tail of net new device activations by platform provides unique insight into not only the popularity of individual devices and form factors, but also the platforms that enterprises prefer for enabling employees to access business data and applications," Herrema said.

Because this report is company-specific, organizations may want to also consider other industry reports on mobile as well. Econsultancy earlier this year reported that many major brands are still struggling to catch up to be mobile-friendly as only 57 percent of top 100 brands had a mobile-optimized site as of January 2013.

Another report this year found that while Android is still the leading platform for mobile software development, and iOS is second, there is considerable interest in Windows Phone and BlackBerry 10.

 

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