In social business circles, big met big today.
One of the fastest growing California software companies specializing in innovation management platforms (Spigit) merged with a project-based collaboration software organization that serves 83% of the Fortune 100 (that'd be Mindjet).
Customer Base in Millions
Yes, social business giants Mindjet and Spigit have joined forces, creating a project-sharing, collaboration force that has company clients well into the thousands and end users now at more than 4 million, the organizations announced today.
The combination of Mindjet and Spigit will create the first enterprise platform that drives business results through repeatable business innovation -- effectively managing, they said, innovation from idea creation to opportunity selection to project completion.
Mindjet, of San Francisco, has more than 2 million global users that engage in the brand to brainstorm and plan on virtual whiteboards, create and co-edit plans, share files and deploy real-time task and project management.
Spigit, meanwhile, has nearly 2 million users worldwide and serves more than 3,000 companies, including brands across retail, healthcare, financial, technology, government, insurance, utilities and pharmaceutical industries. Spigit helps clients make innovation a mission critical, repeatable, predictable and quantifiable business process.
What The Merger Means
The merger first and foremost adds some muscles to two organizations that already have done plenty of flexing in the industry. With Mindjet’s firm control of eight out of 10 Fortune 100 companies and Spigit’s global reach -- with offices in London -- it gives each company immediate geographic expansion.
“Today’s companies want more than collaboration for the sake of communication alone,” Mindjet CEO Scott Raskin said in his blog post today. “They want and need technologies that help them get work done and drive real results. Mindjet and Spigit have the DNA to do exactly that. By joining forces, we’re giving our customers a brand new way to effectively manage innovation from idea creation to opportunity selection, and finally, to project completion.”
Paul Pluschkell, CEO of Spigit, said the merger will redefine for the industry “innovation process from idea creation to project completion.”
“With a continued commitment to innovation and access to double the resources in R&D and technology capabilities,” he added, “we’ll be able to accelerate development for each of our products and enhance delivery of new solutions to our customers.”
Following the merger, Mindjet and Spigit will integrate and Spigit's executive team will assume leadership roles within the newly expanded Mindjet organization led by Raskin.
Vanessa Thompson, research manager of enterprise social networks and collaborative technologies for IDC, said in a statement that social business solutions “should provide the ability to capture insight, intelligently filter information and deliver it into action in the business.”
“The merger of Mindjet and Spigit, she added, “brings together the core elements that drive business value from social solutions; process, structure, business context and relevance."
Social Leaders by Gartner
The 2012 Magic Quadrant for Social Software in the Workplace had the following as industry leaders:
- Leaders: Jive Software, IBM, Microsoft, Yammer (Microsoft), Salesforce
- Challengers: Tibco Software, VMWare, Atlassian
- Niche Players: OpenText, Saba, Socialtext (Bedford Funding), Huddle, Bluekiwi (Atos), Igloo, Novell, Liferay, Moxie Software
- Visionaries: Telligent, Cisco, SuccessFactors (SAP), Acquia
Established vendors in the market like Jive, IBM and others are constantly adding new capabilities: cloud-based solutions, mobile functionality and interfaces that take on that Facebook like social networking feel.
Gartner points to three types of vendors emerging from all this growth:
- Specialist social app vendors
- Enterprise platform vendors
- Business application vendors
Because this market is booming, according to the IDC, we predicted just shy of a year ago there’d be more activity here. After today’s merger, we don't see it slowing.