Who's talking about me, what are they saying and what should I do about it?
This is a software space now -- one Digimind jumped into one year ago.
This week, Digimind became the latest social listening provider to integrate with Hootsuite in a partnership officials said helps marketers by combining social listening capabilities (Digimind) and engagement features (Hootsuite).
"It allows users to identify the conversations about their brand that matter, such as customer complaints, bad reviews or potential customer opportunities with sentiment analysis and potential audience," Jerome Maisch, product marketing manager for Grenoble, France-based Digimind, told CMSWire. "From there, they can respond to customers accordingly and publish on multiple channels in real-time."