Consumers and executives alike are managing multiple social media accounts — a juggling act because what's appropriate for one social network may not be for another.
Celebrities generally have a third party manage their social media profiles, which is often how embarrassing gaffes happen. In the business space, more than one person usually manages the social media profile and similar mistakes have been made. How does someone solve the problem that is the social media equivalent of “too many cooks”?
Outbox Pro from Unified Inbox, a Singapore-based firm, is an app that helps those who create content get their content out there with the input of anyone — employees, contractors, partners, vendors and even customers can help create and publish social content with centralized approval, tracking, and management.
Although this may seem like a continuation of the “too many cooks” problem, it gives all interested parties a voice in creating compelling content that you can share with your social media networks, which will ultimately lead to more conversions and sales of your products and services.