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Hootsuite News & Analysis

Hootsuite, Nuance - and Everyone Else - Bite into iOS 8

2014-17-September-a-finger-in-my-apple.jpgThe Apple-a-day news picks up steam today with the release of the newest version of its iOS. Apple — with just the slightest lack of modesty —  calls it “the biggest release since the launch of the App Store.”

The update offers fewer visual improvements but more under the hood changes, tech writer Mark Rogowsky explained in a comprehensive blog post today. As he noted:

"In many ways, it’s a more exciting upgrade for those who live on their mobile devices. Yet a great deal of the potential is tied to an upgrade of Apple’s Mac OS X, called Yosemite, that isn’t expected until next month. And most apps will need upgrades to exploit the most powerful features of iOS 8."

The big deal: iOS 8 enables new connectivity between the cloud, personal devices and installed apps. And companies, brands and app developers everywhere are taking advantage of the new capabilities, including Hootsuite and Nuance.

Red-Hot Hootsuite Acquires Social Marketing Campaign Platform

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The Hootsuite social media dashboard made big news when IBM Connections announced Hootsuite's integration into its enterprise collaboration platform last December. The industry took notice.

Eyes are on Hootsuite again today. It announced the acquisition -- and immediate deployment -- of an engagement platform for creating customized social marketing campaigns. Hootsuite acquired Brightkit for an undisclosed amount and launched Hootsuite Campaigns that officials say will help organizations extend the reach of social media programs. 

"Hootsuite Campaigns is designed to create customized social marketing campaigns and allows businesses to reach new audiences through engaging contests, sweepstakes and galleries, all managed from their Hootsuite dashboard," a Hootsuite spokesperson told CMSWire.

Why You Should Keep an Eye on IBM and HootSuite

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Cisco hopes to make a splash in the enterprise collaboration software suite with its integration with Jive. More than a splash, actually. It wants to take on Microsoft.

Microsoft responded by telling Cisco, in so many words, "to bring it on."

There's another big player in the space, though. We can't forget: IBM, which entered the picture with its HootSuite integration in December.

HootSuite Enters the Enterprise with IBM Connections Integration

image-hootsuitesocialmedia-2013.jpgIBM has integrated its Connections enterprise collaboration system with the HootSuite social media dashboard, a move that could signal a new epoch in the social business space.

Workers at all levels of the enterprise have been bringing their own mobile devices to work with them and demanding their work tools behave more like their trusty iPads and iPhones. IBM is obviously widely used in the largest global companies and now the conversations employees have on its Connections system can live in HootSuite.

Microsoft Launching Surface 2, Has It Learnt From RT's Failure?

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The imminent arrival of Windows 8.1 will make the company's new tablet computing devices more usable. But Microsoft's hardware updates won't radically change the money-losing Surface proposition in a market that fails to see keyboards and me-too apps as a major differentiator. 

Another IBM Business Unit Dump: Customer Care Sold to Synnex

IBM’s declining revenues have been no secret. For Q1 this year, the global IT giant’s revenues plummeted by 5%, attributable to a suffering hardware business; it announced significant layoffs because of it. Q2 was a little better, and stocks rose 2.21% to US$ 198.85.

Apparently, it wasn’t good enough, because IBM made another big sale this week.

HootSuite Partners with Nexgate to Improve Social Security

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Security is a big issue in social media, which is why social relationship management platform HootSuite has partnered with Nexgate in effort to protect enterprise companies that use social sites.

HootSuite App Directory Releases New SugarCRM App

customer experience: hootsuite sugarcrm appSales and customer service professionals who use the HootSuite App Directory now have a better way to find, engage and nurture leads through a new SugarCRM app.

A Look at Twitter Chat Management Tools

Customer Experience: Tweet Chat ToolsWith 140 characters, Twitter may seem limited in what it can do, but that isn't always the case.

HootSuite Raises $165 Million to Expand Innovation

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Hootsuite has announced that after surpassing 7 million global users and experiencing some rather notable Q2 success, they have secured $165 million in Series B financing.

Vidyard App Lets Marketers Share, Track Video Campaigns from HootSuite Dashboard

Customer Experience Vidyard HootSuite VideoVideo marketing platform, Vidyard released a new app for HootSuite today which offers marketers the ability to manage and share videos from the HootSuite dashboard, along with real time analytic reporting.

Social Media Briefs: Tools for Twitter Chats, Video & Customer Service

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Instagram's video announcement was the big news this week, but that doesn’t mean there wasn’t anything else social media related to talk about. 

Social Media Briefs: Pinterest, Yahoo Update Search, Anametrix Socializes Data

The first week of June brought a host of social media updates, especially where search is concerned. Let’s take a look. 

Social Media Briefs: Native Ads on Tumblr, CEOs Lead on Social

This week, while we were checking out the new Gmail or crossing our fingers that we were important enough to have our Facebook pages verified by Zuckerberg, there were some smaller, but significant updates released across other platforms and networks. 

HootSuite, Mindful of Social Media's Vulnerabilities, Offers Security Services

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Another day, another bunch of stories about successful hacks of companies’ websites, Twitter accounts or internal systems. To bolster defenses on the social media front, social media management vendor HootSuite has announced its Security Services suite of tools, training and services. 

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