Social Media Monitoring News & Articles

For years, Marketwire has been one of those go-to companies where you got the news in the form of press releases and could sign up for social media intelligence and monitoring. Now, the news is about Marketwire, as the company changes its name by past tensing itself to Marketwired. 

We learned late last week that Google Alerts, the once tried and true method for monitoring search terms across the web is broken. Have no fear, we've come up with 5 alternatives that you can use.

How can your business become a social business? A new report from the Altimeter Group outlines six maturity stages your company will experience on the road to get there.

Two updates are rolling out to Pro and Enterprise Hootsuite customers, an advanced targeting option for the Enterprise version, and LinkedIn Company Pages analytics for Pro and Enterprise users.

Oracle has brought together all of its social capabilities under one unified interface -- because social can't be done in silos.

This week Sprout Social launched a new initiative aimed at helping brands better measure and improve social media engagement.

Meltwater is upgrading its Buzz social media marketing suite with enhancements in the ability to monitor and engage in social conversations.

Despite the plethora of social media analytics and intelligence tools in the world, there are only a few that are really worth a closer look. Topsy is one of them. Topsy provides a social search engine and social analytics tool with freemium and premium models. Today, Topsy introduces two new alerting tools designed to analyze billions of social conversations and deliver timely updates about relevant topics, breaking news and emerging trends.

Enterprise social data platform, DataSift has announced an open source, embeddable version of Query Builder, its visual interface tool that filters and curates social data.

JD Power and Associates and Netbase have released a new digital marketing report that focuses on the consumer and their understanding of social listening.

Social business is a complex process by nature, and a constantly growing number of variables are magnifying that complexity. In a new report, Altimeter Research uses case studies to demonstrate how several well-known brands are managing factors such as individual customer conversations and locations to maximize the effectiveness of their social business initiatives.

Social media monitoring tool, Engagio has announced that it will be integrating with Influitive, a B2B Marketing platform.

Take a look at your social media feeds. Lots of great information push through them everyday. But how do you manage it all? How do you ensure that you’re seeing the big picture, while capturing the individual soundbites and snapshots about your brand or product?

Today, Viralheat launches its new Smart Stream, designed to create a more intuitive experience for social media managers so they can effectively maximize their social media efficiency and efficacy.

Sales and marketing teams need to shorten their sales cycles and fill their pipelines, and the GageIn business networking platform has tweaked a few of its core features to help do just that.

Digital marketing may seem a difficult task for many small and medium sized businesses (SMB’s), but with the right tools and knowledge, SMB's can execute successful and engaging marketing campaigns.