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Social Media Monitoring News & Analysis

Connecting: Dave Kerpen, the Most Influential Guy You Never Met

Connecting with Bill Sobel

It must be nice to be more important than Bill Gates … not to mention Jack Welch, Mark Cuban, and Barack Obama. That's the enviable position that Dave Kerpen is in, at least according to LinkedIn.

Kerpen, an entrepreneur and author, earned recognition as the No. 1 LinkedIn Influencer of all time last summer, ahead of all those other guys. He had the most popular article on LinkedIn at the time — "11 Simple Concepts Become A Better Leader," which had been viewed 1.8 million times and "liked" by 21,000 people.

But that was eight months ago. Today that post has been viewed nearly 2.6 million times and "liked" by 25,500 people.

It's a lofty position for a really down to earth guy. Kerpen is the founder and CEO of Likeable Local, a social media software product for small businesses, and the chairman and former CEO of Likeable Media, an award-winning social media and word-of-mouth marketing firm that has had triple digit revenue growth for four consecutive years. He's also a New York Times bestselling author of three books and an international keynote speaker.

Connecting: Sprinklr's Social Nerd Talks Digital Tech

Connecting with Bill Sobel

Two years ago, Esteban Contreras sold most of his earthly possessions on Craigslist, walked away from a city he loved – New York – and moved to Canada. He happily resettled about 30 minutes from Vancouver, British Columbia but stayed connected with his adopted hometown by by advising and working with NYC based Sprinklr, a provider of social media management tools.

We told you about Sprinklr last month when it bought Austin, Texas-based Dachis Group, a social analytics company, and formed the largest independent end-to-end social relationship platform in the market. Contreras is director of strategy at Sprinklr.

He's a native of Guatemala, but he has little concern for geography — and said he's "glad we live in a day and age in which it is possible to work from virtually anywhere."

And he's probably just as glad we live in an age when it's possible for one person to do so many interesting things. Before moving to Canada, Contreras was the first social media marketing manager at Samsung USA.

He's also the author of the book "Social State," founder of Social Nerdia Consulting, which focuses on the convergence of technology, marketing and social, and an advisor to multiple tech startups.

Sprinklr Buys Dachis Group to Boost Technology, Talent

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Two powerhouses in the social management space are joining to form the largest independent end-to-end social relationship platform in the market. Sprinklr, a New York City provider of social media management tools, is buying Austin, Texas-based Dachis Group, a social analytics company, the companies announced today.

Terms of the deal were not disclosed, but Jeff Dachis, founder and CEO of Dachis Group, told CMSWire this morning that "everyone is happy with the outcome."

Andrew Jones, an analyst at Altimeter Group who focuses on social media management and cross-channel customer engagement, said the deal "makes sense." The companies are "very complementary," he explained, "not only in terms of technology but in terms of the talent at Dachis Group. Dachis has roots as a consultancy, which Sprinklr will be able to leverage in its business."

By acquiring Dachis, Sprinklr adds industry leading brand analytics and content optimization to a platform Forrester Research already rates as “the most powerful technology on the market.”

Oracle Pushes Social Platform into New Markets with New Languages

Oracle Pushes Social Relationship Platform into New Markets With New LanguagesWith the addition of seven new languages to its Social Relationship Management Suite (SRM) and the introduction of new capabilities and data sources, Oracle is extending the reach of its social platform so businesses can parler, sprechen and parlare with a greater global region.

How Marketers Get Smarter about Customer Experience Management

shutterstock_159649952.jpgThere are many actions we associate with the customer experience. We can engage, respond, deliver — but nothing is as important as listening.

Last week I presented at the LavaCon Conference on Digital Media and Content Strategies about why content marketing strategies need a strong listening culture. But I'm not the only one pushing for better, smarter listening initiatives.

Digimind Takes on Radian6, SDL SM2 for Social Media Monitoring, with a Twist

Every organization should have a strategy for monitoring social media...and a good tool to do it. 

Brandwatch Vizia: Your Customizable Social Media Command Center

You gather, and gather social media data. But then what? You need to analyze it, make it actionable. That's the key to a Social Command Center. But not all command centers are alike. 

SDL Weaving Social into its Customer Experience Management Suite

sdl, sm2, social media monitoring, social intelligence, customer experience

As a recent Forrester report on social media points out, engaging customers via social media is becoming ever more complex. In the enterprise, this level of disruption is not to be dismissed, and SDL, maker of the leading Tridion CMS, has put itself on the path to integrate social to a degree we perhaps haven’t seen yet.

Facebook Updates Facebook Insights

Facebook Insights Update

The updates to Facebook continue as its Facebook Insights branch debuts a new look that's designed to make data easier to understand and more actionable.

HootSuite, Mindful of Social Media's Vulnerabilities, Offers Security Services

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Another day, another bunch of stories about successful hacks of companies’ websites, Twitter accounts or internal systems. To bolster defenses on the social media front, social media management vendor HootSuite has announced its Security Services suite of tools, training and services. 

Marketwire ReBrands to Marketwired, Hires Former Yahoo VP of Business Intelligence

For years, Marketwire has been one of those go-to companies where you got the news in the form of press releases and could sign up for social media intelligence and monitoring. Now, the news is about Marketwire, as the company changes its name by past tensing itself to Marketwired. 

5 Free Alternatives to Google Alerts

We learned late last week that Google Alerts, the once tried and true method for monitoring search terms across the web is broken. Have no fear, we've come up with 5 alternatives that you can use.

Altimeter Report: The Six Stages of Becoming a Social Business

How can your business become a social business? A new report from the Altimeter Group outlines six maturity stages your company will experience on the road to get there.

Hootsuite, LinkedIn Team Up to Offer Company Pages Analytics + Advanced Targeting

Two updates are rolling out to Pro and Enterprise Hootsuite customers, an advanced targeting option for the Enterprise version, and LinkedIn Company Pages analytics for Pro and Enterprise users.

Oracle Announces Unified Social Relationship Management Product for Cloud

Oracle has brought together all of its social capabilities under one unified interface -- because social can't be done in silos.

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