Social Media Monitoring News & Articles

It was only 5 or 6 years ago that Twitter and Facebook were introduced, but for some, the endless connectivity has already become burdensome. For those looking for a way to streamline their social media feeds, Bottlenose has introduced a smarter way to “surf the stream.”

With billions of social media posts across millions of sites globally, Social Web nirvana doesn't come easy, particularly for the enterprise looking to extract structured insights and meaningful metrics to understand market needs and spot emerging trends.

Germany based Enterprise Software giant SAP gets it, and to help its customers tap into the pulse of the social web the company announced a partnership with Netbase and its natural language processing (NLP) engine to read and categorize social media posts.

I expect you've all heard the story by now: SDL has acquired Alterian.

With its "integrate everything" Universal Web App (UWA) technology based on open standards, and Host your own Social Analytics giving the enterprise control, Netvibes announced the latest version of its namesake enterprise platform already adopted by Fortune 500 companies and government agencies including the US Dept. of Energy (US DoE).

Yesterday evening, Twitter announced that it was partnering with two of its most well-known platform partners: Mass Relevance and Crimson Hexagon.

If you learned that scientists spend a significant portion of their day carrying out experiments but never bothered to measure the results, you’d think they were wasting their time, right? When marketers spend million of dollars on social marketing programs and don’t track their results, we tend to think the same thing.

I recently attended JiveWorld11, where a key theme in many of the presentations, as well as most of my conversations, was compliant communities. I’ll admit to being a little bit surprised, because to date, Enterprise 2.0 and social media practitioners seem to be, if not completely unconcerned with compliance, at least less concerned than they should be.

As more organizations build online customer communities, often aided by social media platforms such as Facebook and Twitter, the lines between community and social media have begun to blur.

As we enter the fourth week in our Social Media Marketing 101 series, we’ve already outlined a lot of the basic details necessary for developing an effective social media marketing strategy. Now that you know who you are, what you do and the right keywords to use to describe your brand/company/product, as well as the appropriate goals you hope to achieve with and for your customers, it’s time to figure out a way to manage it all.

Eqentia (news, site) added a handful of perks to its knowledge management portal this week. The bundle, candidly referred to as Eqentia+ by company founder William Mougayar, includes enhanced content and people discovery. 

If social media monitoring is good enough for prospective employers, it’s good enough for the United States Government.  Where as employers may track the behaviors of future employees online, tracking social media for indications that their applicant may be a risk, the Department of Defense has begun a new initiative, which sets to track intelligence across social media.

Netvibes (news, site) has added social analytics to its social media monitoring solution. But these are ordinary analytics, says Netvibes, they are "adaptive".

Today Twitter (news, site) announced the acquisition of an analytics platform called BackType. The plan is to develop tools for Twitter’s publisher partners that will help gauge the impact of social media. 

Turns out the Google+ reveal wasn't the only thing up the Internet giant's social sleeve this week. Google Analytics and Google Webmaster Tools now provide tools for tracking the impact of tweets, likes, +1s and more on your website’s traffic. 

 However unclear the social media monitoring forecast may be, its estimated importance continues to climb via moves like the recent US$ 4.25 million raised by Viralheat (news, site). Led by the venture firm Mayfield Fund, this round of funding adds to the measurement tool's US $75K money pot.