Enterprise social media management technology provider HootSuite is now offering all users full access to Google+ Pages. HootSuite is designed to allow users to collaboratively execute campaigns across multiple networks from a single Web dashboard.
As a result of this new expanded integration, all paid and free HootSuite users can now manage Google+ Pages alongside other social channels. HootSuite Enterprise clients have been provided Google+ Pages access since 2011, and according to HootSuite, Google+ has since been its most requested social network. All HootSuite users now have access to Google+ Pages functionality in the HootSuite dashboard.
Leveraging HootSuite Tools within Google+
HootSuite users can now leverage the vendor’s engagement, measurement, collaboration and security toolset to manage the brand-focused environment of Google+ Pages, specifically in the areas of targeted publishing with Circles and advanced Circle management.
In terms of targeted publishing, Google+ Pages in the HootSuite dashboard allow users to tailor brand messaging to specific audience segments and post updates to selected circles. HootSuite privacy features let users select whether a post will appear public, or whether it will post to a specific Circle.
In addition, users can employ HootSuite’s team workflow functionality (such as message assignments and follow-ups) to perform activities such as engaging other HootSuite users in Google Circles and conducting custom searches of keywords or phrases within public posts and specific content streams in Google Circles.
In a press release, HootSuite cites figures from research group Compete.com indicating that in June 2012, Google+ grew 43 percent, reaching almost 32 million US users. Thus it is no surprise that Google+ is the latest in a long line of social media platform integrations HootSuite has launched this year.
Busy Days for HootSuite
For example, in February 2012, HootSuite released apps for the Digg, TrendSpottr and InboxQ social networks in its app directory, which launched in November 2011 with YouTube, Flickr, Tumblr and Get Satisfaction apps.
And last month, HootSuite released integrations with two major social networking platforms. First, HootSuite expanded its LinkedIn beta to all HootSuite users and started offering comprehensive support to LinkedIn Company Pages. By being able to access LinkedIn Company Pages from within Hootsuite, managers are able to streamline tasks to monitor, engage and seamlessly collaborate across channels.
A couple of weeks later, HootSuite integrated Instagam, Slideshare, edocr and Zuum into its social media management dashboard. HootSuite also offers a set of advanced management tools for the daddy of all social networking platforms, Facebook.
HootSuite says it integrates with social networking platforms based on user feedback, and this populist approach seems likely to boost its popularity as a dashboard for social business users.