Enterprise tag management products provider, Tealium has announced it received US$ 15.6 million in Series C financing. Here's a look at that, along with highlights from its first quarter revenue report.

A Fundraising Accomplishment

Improving customer experiences with its products is something that Tealium is continually dedicated to and with this US$ 15.6 million,Tenya Capital led Series C funding it hopes to continue this.

This funding joins the Series B round funds of $10.5 million that Tealium received last year which was lead by Battery Ventures and $1.1 million from Series A. In total the company has received about US$ 27 million in funds that will be used to expand product development, customer operations and go-to-market resources.

Other Highlights

This fundraising news isn't the only announcement that Tealium has made as part of its first quarter results. The quarter, which ended on March 31, also included:

  • The launch of Tealium DataCloud, a digital data platform that is designed to to be a cost and time efficient way for businesses to collect customer data from different sources.
  • New features to Tealium IQ and Tealium Mobile, which include new mobile and video tagging capabilities.
  • The introduction of the self-proclaimed first multi-CDN tag management delivery network to help clients from around the world with their tagging issues. Companies involved in this network include Limelight Networks, Akamai Technologies and EdgeCast Networks.
  • Customer growth of more than 250 businesses and a 185 percent increase of sales bookings and 245 percent increase of non-GAAP revenue compared to last year’s first quarter.

Tealium: An Overview

Tealium, which was founded in 2008 and recently hired a new CEO, has products which include Tealium IQ, Turnkey integrated tags, Mobile tagging and the DataCloud. The DataCloud, along with the company's other products appear to be well-liked due to their tag management focus.

Tag management is being heralded by some as the next big thing in digital marketing, and it has certainly proven to be a useful tool for those marketers that have already embraced it,” said an article from Website Magazine. “With these new improvements [to the DataCloud], Tealium is sure to help take the industry to the next level.”

Some of Tealium’s clients include Mattel, the NHL, The Lincoln Financial Group, One Kings Lane and the Wall Street Journal.