Digital asset management provider North Plains, which has been giving itself a major makeover in the last year, is now out with updates for its key products -- version 17.5 of media production environment Xinet, version 9.1 of digital asset management system Telescope and version 2.6 of brand management solution On Brand. The focus of the updates, the company said, is on improving interoperability, usability and efficiency.
Kevin Tureski, VP of Product Development, said in a statement that the company’s product portfolio “offers best-in-class products for creative lifecycle management.” He added that North Plains engineers and product designers have “streamlined critical workflows in each product according to specific use cases, with a common focus on improved accessibility and interoperability.”
New features in the media production environment Xinet include an expansion on the previous Asset Browser functionality for greater flexibility in asset production. The company’s ConnectR technology now provides for pushing assets and their metadata via one click to either On Brand or Xinet Digital, a branded portal for agencies. Assets can also now travel both ways between Xinet and Telescope.
The newest version of North Plains' Xinet features a desktop-based asset browser.
In addition, Xinet also now supports the international encoding standard Unicode, audio “thumbnails” can be previewed as MP3 audio, and Xinet can be licensed without a hardware dongle for Windows or Linux.
The updated Telescope offers auto-completion in a variety of data fields, and files can now be dropped directly onto Telescope to trigger importing. Catalogs of chosen assets can be dropped directly into InDesign or another app, or onto the desktop.
The newest On Brand has extended user permissions to viewing, downloading and sharing assets, and offers the ability for a brand portal to utilize multiple languages and themes.
North Plains’ Makeover
Over the past year, North Plains has been on an aggressive schedule of acquisition and rebranding, casting itself as a more complete solution for creative lifecycle management. In December, it announced the purchase of VYRE, a provider of marketing resource management and brand asset management software. VYRE’s solutions included its software-as-a-service On Brand management of brand guidelines, asset and creative workflows, and Unify, a web-based marketing application platform.
In November, the Toronto-based company had launched a complete corporate rebranding, following the arrival of a new President and CEO, James Christopher. In April of last year, the company had acquired Xinet, a provider of file-based management of work-in-progress visual content, as a complement to its visual content management product, Telescope.
This resulting lineup family of solutions provided Xinet for the creation and production of assets, Telescope for management of those assets, On Brand for brand-related workflow and Unify for distribution.