Acquia, a Boston-based digital experience management software company, has announced that it has agreed to acquire Widen, a cloud-native digital asset management (DAM) and product information management (PIM) software provider.
The move represents the latest acquisition for a digital experience management software provider, following moves from Bloomreach, Sitecore and Optimizely earlier this year. Those three each acquired customer data platforms (CDPs), something Acquia did in late 2019 with its acquisition of AgilOne.
Acquia, backed by the open-source web content management system Drupal, and its creator, Dries Buytaert, will now have access to Widen's digital asset management system that stores media, product information and marketing copy in a single workflow. It will integrate with the Acquia Open Digital Experience Platform (DXP). Acquia long had a native DAM gap, relying on third-party integrations. It debuted Acquia DAM in 2017 to address the gap and called it Acquia Digital Asset Manager; its older DAM web page now includes a link to the Widen acquisition, which makes this more like an upgraded DAM offering than a first-time native capability for Acquia.
Widen will be available as part of Acquia Open DXP or as a standalone offering. The transaction is expected to close later this month.
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