Articles
Tag: artificial intelligence
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New Players in Digital Marketing Analytics Emerge
New players that have emerged in Gartner's world of digital marketing analytics platforms are embracing people-based marketing and they're building a true omnichannel view of people. Martin Kihn, research vice president who specializes in data-driven marketing for the Stamford, Conn.-based research firm, shared those thoughts in an interview with CMSWire.
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How Chatbots Improve Customer Experiences and Increase Efficiency
To minimize wait times at call centers, many companies have developed self-care websites designed to help customers save time by solving some problems themselves — no human contacted required. Mobile apps have also made customer experiences more efficient for everything from banking to ordering takeout food.
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5 Rules to Avoid Bot Backlash From Customers
Bot backlash is upon us. On Facebook, where companies once raced to implement time-saving bots, failure rates are reported to have hit 70 percent. Only three in 10 interactions go off without a hitch, according to recent reports.
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Box Unveils Skills and Skills API
San Francisco-based Box has just unveiled Skills and the related SDK, Skills Kit. With these new offerings, organizations and developers now have the ability to pull insights from their massive content stores in Box data sets and apply machine learning to release the intrinsic commercial value in that content.
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How Machine Learning Improves CX (and Increases Revenue)
As machine learning algorithms are increasingly embedded in today's analytics applications, this offspring of artificial intelligence is grabbing headlines. In reality, however, the technology isn’t as new as you might think. Its roots in academia date back to the 1950s.
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Slack Partners With Oracle to Extend Enterprise Reach, More News
Slack continued its efforts this week to gain traction in the enterprise, announcing a new partnership with Redwood City, Calif.-based Oracle. The partnership links Slack with Oracle’s Intelligent Bot Platform to give both technical and nontechnical users of the Oracle platform access to bots to that can be used in
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Artificial Intelligence Threats and Promises
Artificial intelligence (AI) might evolve to the point where humans are no longer in control. Facebook was recently forced to shut down an experiment after two artificial intelligence programs began chatting to each other in their own language.
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Why Marketers Have AI on the Brain
BOSTON — As the leaves in this New England city change colors and meet their demise, discussions of artificial intelligence and its practical application in marketing remain very much alive. What’s a marketing conference, after all, without talk of artificial intelligence? Scott Brinker’s MarTech Conference, held this week at
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Demandbase Re-architects ABM Platform for 'End-to-End' Campaigns
Demandbase updated its B2B account-based marketing (ABM) play today with the launch of a re-architected ABM platform that combines targeting, engagement and conversion solutions in one. With the release, the San Francisco-based vendor aims to offer marketers an easier way to plan and execute campaigns "across the entire funnel.
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Is AI the Answer to Digital Workplace Noise Pollution?
A digital workplace can afford employees freedom and flexibility in ways never before possible — but it can also open the floodgates of information unlike anything we've ever seen.
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![Automation Fears, Email Headaches in 'The State of Enterprise Work' [Infographic]](/~/media/634facf7b8654134b86a778fa3a85c67.jpg?mw=155&mh=117&hash=2B4F361DDA6F6D42F7CCC76F6A3EB63EBC4F09DE)
Automation Fears, Email Headaches in 'The State of Enterprise Work' [Infographic]
Whatever you do, don't ask your employees to "think outside the box." Forty-seven percent of respondents in "The State of Enterprise Work" called that phrase the most overused in the workplace.
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Digital Asset Management Readies for Its Fourth Era
When we explore technology “eras,” it’s tempting to get lost in the minutia of years gone by. So much has changed. With digital asset management (DAM), we need to look at the bigger picture to understand its past, present and future.
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Oracle Targets Internet of Things, AI Apps in Customer Experience Cloud Update
Oracle has expanded its artificial intelligence-based Oracle Customer Experience Cloud Suite by adding new capabilities in commerce, customer service and behavioral data. The announcements came as the Redwood Shores, Calif.-based company kicked off its annual OpenWorld Conference at the Moscone Center in San Francisco.
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Pegasystems Builds AI Transparency Into Customer Decision Hub Pre-GDPR
Artificial intelligence (AI) discussions rarely veer into topics of regulatory or governance issues, instead focusing on the promised wonders and potential it holds. But with its latest release, Cambridge, Mass.-based Pegasystems opened up that conversation.
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