Articles
Tag: dxm
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Sitecore Nets $1.2B Investment, Acquia Debuts Digital Commerce, More News
Sitecore got a major private investment to the tune of $1.2 billion, leading our customer experience and digital marketing news this week.
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MACH Architecture: What It Is, Why You Should Know It
MACH is a set of modern technology principles that incorporates a best-of-breed approach to constructing enterprise software stacks with modularity in mind.
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Redefining Marketing Success in 2021
When people speak about confronting new challenges, advice often comes in the form of diving in. But before we do that, we need to take care of ourselves.
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6 Compliance Tips for California Privacy Rights Act (CPRA)
California Privacy Rights Act (CPRA) compliance may be a couple of years away, but the compliance efforts should be starting now.
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Embracing Sustainable Design, Part 2
We must take responsibility for the things we do in digital. Without responsibility there's no accountability. Without accountability there is inevitably waste.
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What Does the Qualtrics $14 Billion IPO Mean for the CX Market?
CMSWire's Dom Nicastro explores the $14B planned IPO for customer experience management provider Qualtrics and what it means for the CX market.
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Pega Acquires Qurious, Salesforce Introduces Loyalty Management & More CX News
In this week's CX newsbyte, acquisitions from Pega, Mailchimp and Verve, an update from Salesforce. All that and more from the world of customer experience.
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That's the Way the Cookie Crumbles
With the fall of third-party cookies, innovators, creators and startups now have an opportunity to find creative solutions for the advertising world.
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What Do the Google Antitrust Lawsuits Mean for Marketers?
Google faces another antitrust lawsuit. What are they about, and what will the impact of these lawsuits mean for marketers?
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CMS vs. DMS: Understanding the Key Differences
While document management systems and content management systems have some overlap there are key differences that you should know about.
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Experience Is the Method, Outcomes Are the Goal
Customer experience outcomes — not experiences — have become the new north star for progressive companies.
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10 Ways to Measure Chatbot Program Success
Chatbots may be all the rage, but you need some solid metrics around your programs to ensure success.
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How the Shift To Remote Work Is Changing DevOps
In the competitive world of software development, if remote work isn't ingrained into the company culture, the end product will suffer.
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Martech Leaders Share 2020 Trends That Will Impact 2021
Marketing technology companies had a unique perspective on the seismic shift that took place in 2020. Here's what they think we should expect in 2021.
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