Articles
Tag: dxm
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Salesforce Acquires Rebel, Facebook Hires Former UK Deputy PM, More News
Salesforce acquires email marketing solution provider Rebel, Facebook hires new VP Global Affairs, Concentric releases analytics solution and more CX news.
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Skip the Robocall: Social Is the Connection That Counts
While robocalls are on the rise, their effectiveness wanes. Consumers who are unlikely to pick up a call are more receptive to contact via social channels.
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How Slack With G-Suite Matches Up Against Microsoft Teams
Much of the talk over the past year in the enterprise collaboration space has been about Teams, but Slack and G Suite integrations are offering an alternative.
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Balancing the Pros and Cons of Best of Breed Software
The appeal of having greater flexibility in a digital experience platform is clear — but it comes with some potential drawbacks.
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Good Design Is Intuitive
Which product would you rather use: one with an intuitive interface or one with a long manual explaining how to deal with a poorly designed one?
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New Data Indicates People Don't Use Chatbots Like We Think
While chatbot usage is on the rise, new data from Gartner shows consumers using this new technology differently than expected.
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Where Testing Fits in Your Omnichannel Experiences
With the lines between online and offline experiences becoming increasingly blurred, businesses need testing strategies that cover every step of the experience.
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How to Ensure Your SEO Plan Is Put Into Action
All too often SEO recommendations end up in a desk drawer, never to be implemented. Here's how to make sure they see the light of day.
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How Instagram is Shaping Ecommerce Marketing for 2019
A look at how Instagram is working to grow and help ecommerce marketers prosper in 2019.
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Best-of-Breed vs. Suite? Digital Disruption Is Forcing Change
The way brands select digital experience technology has changed dramatically in a short period of time. What factors are driving the change?
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How Is Facebook's Role in the Enterprise Impacted After Another Major Breach?
After another well publicized Facebook security breach that was uncovered last month, the role of Facebook as a digital marketing tool is in the spotlight.
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Why SEO Efforts So Often Fall Short
The best laid plans won't work if they never get implemented. And so it goes with your SEO strategy. Part 1 of 2.
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What Marketers Learned in 2018
Dennis Shiao shares his thoughts, along with other marketers, on what they learned this year, and what's in store for in 2019.
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What Every CMO Needs to Know About the Marketing Technology Stack
As a CMO, you don’t have to be able to build or manage every detail of the marketing stack, but there are some key things you need to know.
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