Articles
Tag: dxm
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6 Ways to Make Your Customer Journeys Continuous
The concept of an omnichannel customer experience has been around for 15 years, but that doesn't mean we're any closer to delivering it.
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What is a Customer Data Platform (CDP)?
We cover what a CDP is, what it isn't, to help understand how these marketing managed platforms can help create a unified customer experience
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Traditional Communications Reflects a Feudal Mindset
We need a massive overhaul of how content is created. Content must be measured based on its use and usefulness.
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ICYMI: Top Chatbot Builders, Learning From GDPR’s First Fines, More
CMSWire's top stories, events and resources from the week of February 11-15, 2019
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The AI and Machine Learning Revolution Is Coming for Content Marketing
The conversation will soon stop revolving around whether you should use AI and ML and will be about whether you were an early or late-adopter.
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How Marketers Can Use Regressions for Better Machine Learning Initiatives
Looking to establish relationships in your data? Regression analysis can help.
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Cloud Apps That Run the Workplace
Gone are the days when a single vendor, or even IT managers rule the workplace. The average large enterprise has 163 deployed apps according to a new study.
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Optimizely Integrates With Slack, Adobe Updates AEM and More CX News
Optimizely integrates with Slack, Sitel Group hires CEO, Persado unveils Descriptive Insights and other customer experience news stories.
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How to Make Your Digital Workplace Tools Matter
If you're struggling with technology adoption in your organization or department, it may be because you're not sending the right messages to your employees.
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What We Really Mean By ‘Clean Design’
Clean design typically means uncluttered, simple and more white space. But if you're removing elements that are useful for customers, you're doing it wrong.
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10 Steps to Making Better Technology Choices
Selecting the right vendor and technology for your digital initiatives is a critical early choice.
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Using Behavioral Intelligence to Improve Your Site's User Experience
Web analytics only tells half the story, digital body language tells the rest.
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Top 26 ChatBot Builders for 2019
Launching a chatbot in 2019? You'll need a great chatbot builder to get the job done properly.
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How the Telecom Industry Can Set the Customer Experience Bar Higher
Telecom providers need to stop guessing at what they think their customers need and start asking them directly.
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