Articles
Tag: dxm
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How a Data-Driven Company Culture Can Enhance Digital Experiences
Companies across all industries are under increased pressure to deliver enhanced digital experiences.
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ICYMI: Mary Meeker's Internet Trends Report Highlights, The Customer Journey Is Over and More
ICYMI: Mary Meeker's Internet Trends Report Highlights, The Customer Journey is Over and More.
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Salesforce, Adobe, Oracle Make CDP Waves, Acquia Updates Lift, More News
It was a busy week in the CDP market, with a Forrester Wave report and announcements from Salesforce, Adobe and Oracle.
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What Does Digital Transformation Mean for Your Organization?
Digital transformation means different things to different industries and companies and as such they view it from entirely different perspectives.
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The History and Future of Wi-Fi
The internet as we know it didn't come into existence until the 1990s, but the story of Wi-Fi started decades earlier.
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AI Frontiers: Fascinating, Fake and Terrifying Content
As the frontiers of technology are pushed, the law of unintended consequences often rears its head in unexpected ways.
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Taxonomy & Metadata: The Menu and Ingredients for Your DAM Restaurant
DAM is more than just a parking lot where customer experience assets sit.
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How to Approach a Social Media Influencer
Social media influencers can change the way your audience views your brand, product, or service, but how do you actually approach a social media influencer?
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5 Principles for Smarter Customer Data Management
Whether you’re just starting to think about your data, or have been managing your data for a while, a few fundamental principles hold true.
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3 Questions to Answer Before Embarking on a Martech Stack Revamp
As leaders embark on a martech stack revamp, answer three essential questions before investing in a new solution.
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How MQL and SQL Can Enhance Your Customers' Experiences
We discuss the difference between a marketing qualified lead (MQL) and a sales qualified lead (SQL) and how to use them to improve the customer experience.
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Prioritization Is Key to Growing Your Business
Instead of scrambling to frantically cover all our bases, learning how to prioritize what’s most important could be the key to success.
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How to Recruit Top Marketing Talent
The right people and skills can make or break your business but with a competitive job market, talent can be hard to find.
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What Is a Continuous Integration/Continuous Delivery (CI/CD) Pipeline?
What can continuous integration and continuous delivery (CI/CD) bring to the table for developers, engineers and your business?
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