Articles
Tag: dxm
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Publicis Buys Epsilon for $4.4B, Salesforce Debuts New Einstein Services, More News
Publicis bought Epsilon in a $4.4 billion deal, CDP provider BlueConic released AI Workbench and more in customer experience news.
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How to Measure Your Ecommerce Success
A look into the factors that drive ecommerce success and how to use them to improve your own efforts.
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What Does Martech's Ecosystem Evolution Mean for Marketers?
How do marketers sort through their martech ecosystem while somehow artfully and skillfully integrating software you've built? Now add 7000+ martech options.
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Web Accessibility Serves Everyone: Here's How to Get Started
For many disabled people, interacting with website elements and accessing information online can range from difficult to outright impossible.
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8 Ways to Fix Common Post-Launch Website Redesign Problems
An outline of the most common post-launch website redesign problems and how to avoid and/or fix them.
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Don't Let Chatbots Drag Down Your Customer Experience
There are definitely some areas where chatbots hinder rather than help the customer experience.
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Why You Need to Invest in Your Marketers
Marketing leaders focus on marketing itself, but they shouldn't forget to invest in their actual marketing people and skills.
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B2B Customer Experience Fundamentals: Listening
Technology can help with the customer experience in so many ways. But sometimes it gets in the way.
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Interactions and Complexity
The web is a complex, networked environment. Those investing in complexity, while also simplifying interactions with complex systems, are reaping the rewards.
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6 Ways to Deal With Difficult Customers
We explore how to deal with difficult customers and knowing when it's time to cut ties.
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ICYMI: New Microsoft Integrations for Slack, Adobe and Salesforce CDP News Fallout, More
CMSWire's top stories, events and resources from the week of April 8-12, 2019
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Why Digital Asset Management Is Now Officially Martech
For years, digital asset management was left out or marginalized in any marketing technology conversations. That's no longer the case.
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Gartner Names Content Marketing Leaders, Salesforce Partners With Google, More News
Gartner named four content marketing platform providers leaders in its latest MQ; Decibel, Looker and LogMeIn out with new releases and more news.
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5 Marketing Considerations for Facial Recognition and Eye Tracking Software
Considerations for marketers and CX professionals using eye-tracking and facial-recognition software.
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