Articles
Tag: dxm
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How to Categorize the Web CMS Marketplace
Clearly all WCMs aren't built the same. Viewing them through the lens of complexity can help potential buyers differentiate one from another.
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CMOs Share Ways to Save Money as Martech Investments Decline
According to Gartner marketing budgets have declined again. We asked CMOs to share their best tips when it comes to saving on martech and marketing budgets.
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Sav Khetan: ‘Un-Silo’ Your Data Foundation to Enable Personalized Digital Experiences
Tealium's Sav Khetan discusses balancing personalization and customer privacy, the state of digital marketing and more in our latest DX Leaders interview.
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7 Challenges Holding Back Your Intelligent Content Programs
We discuss some common challenges holding brands back when it comes to leveraging intelligent content.
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The Art of Audience-Driven Marketing: Stop Selling Products, Start Building Audiences
Successful companies don’t focus on customer segments — they look for audience signals.
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5 Tips to Measure the Relevance of Your Content
You may be producing content at scale, but how much of it resonates with your audience?
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UX Without the User
Great digital is a silo bridge-building game, and the most important bridges you can build are between organizations and their customers.
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More Data, More Problems: How CMOs Can Simplify Data Overload to Improve Demand Gen
Marketers today struggle to organize their proverbial “cluttered closet” of data and separate the meaningful insights from the junk.
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Are Your Organization's Martech Investments Working?
CMOs are pouring money into martech, but are these investments even working? And where does human capital fit in?
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HCL Releases DXP Founded on IBM Tech, Contentstack Nets $31.5M and More News
Qualtrics releases CXM update, Contentstack nets $31.5M, Bynder offers new DAM Solutions, West Monroe Partners acquires GoKart Labs and more CX News.
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Sean Ginevan: Measure Improvements to Understand DCX Success
Sean Ginevan of Google shares the likely impact of AI, AR and IoT on CX and why the lines between online and offline experiences are blurring.
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Web Content Management Systems Vs. Content Marketing Platforms
Marketers will always have content challenges, and we discuss the differences between two key technologies: WCM and CMPs.
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User Experience Design Shouldn't Happen in Isolation
The difference between UX success stories and UX horror stories is pretty clear.
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6 Tips to Help Solve Today's Real-Time Marketing Challenges
We've covered the challenges that real-time marketing presents, now we're sharing some solutions to consider.
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