Articles
Tag: dxm
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How Healthcare Providers Are Looking to Improve Customer Experience
With rising expectations from patients, healthcare providers are taking a page out of retail's playbook on how to improve customer experience.
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'Spray & Pray' Must Go Away: Why Marketing Needs to Get Surgical
Email marketing remains an effective lead generation channel, and yet it's often the most abused and misused channel.
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5 Principles of Customer Data for 2019 and Beyond
Why does the pursuit of the 360-degree view of the customer remain so elusive?
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How Leaders Turn Martech Strategies into Tactics
Tactics are what transform otherwise abstract strategies into concrete actions and results.
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G2 Crowd Acquires Siftery, BigCommerce and WP Engine Partner, More News
G2 Crowd makes first acquisition, BigCommerce and WP Engine collaborate, and more customer experience news.
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Why They Click: The Psychology of Your Audience
Your audience is coming to your site with questions. Your job is to assure them you have the solutions to their problems.
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What Is Customer Satisfaction Score (CSAT)?
Digging into the key concepts of measuring customer satisfaction via a Customer Satisfaction Score.
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How Customer Relationship and Digital Workplace Can Pull Together
Customer relationship management and digital workplace technologies should be doing more to support each other. Here's what you can do.
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Why Brands Must Unify Customer Experience and Customer Success (and How They Can Do It)
Customer success brings a new set of tactics that customer experience leaders should pay attention to.
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Why Influencer Marketing Is Essential For Your B2B Marketing
If you're not doing influencer marketing, you're already behind.
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5 Places AI is Impacting Today's Digital Workplace
Artificial intelligence is coming to the workplace and in some cases it's already here. Check out these 5 places where AI had an impact in 2018.
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Should You Publish on a Hosted Blog Platform?
The pros and cons of publishing on hosted platforms.
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Customer Experience Is Stressful
If you’re going to put the customer first, you must also put those who serve the customer first.
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Social Media Influencers: Mega, Macro, Micro or Nano
Experts highlight the differences between a mega-influencer, macro-influencer, micro-influencer and nano-influencer.
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