Articles
Tag: machine learning
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Marketers: Choose the Right Performance Metrics in Machine Learning Models
Understanding how overfit and underfit work in data modeling can help marketers work better with technical teams when selecting data for ML models.
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The Next Best Action: Where AI Can Help With Content Recommendations
Marketers are seeing great potential in using AI to recommend highly targeted content to users in real time.
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Boomtown Launches New End-to-End CXM Platform
CXMEngine should help enable companies to coordinate customer journeys across previously isolated systems by leveraging AI.
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How SMBs Are Joining the Automation Race
Automation is gaining traction across enterprises and SMBs are joining the party. Here's why.
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7 Takeaways From CMSWire's DX Summit 2021 Spring Edition
CMSWire's own DX Summit Spring conference was last week and here we share seven of the biggest takeaways from the event.
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How to Introduce AI Into Your Marketing and Customer Experience Practices
Artificial intelligence is fast becoming as fundamental to customer experience as CX has become to the business.
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4 Benefits of Business Automation
Automation offers more than cost savings. It takes time-consuming repetitive tasks out of employees' hands and allows them to focus on higher value activities.
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Balancing the Opportunities and Risks of Machine Learning
Machine learning-based systems bring the potential for business growth, but also carry some challenges and risks. Being aware of the latter is the first step.
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6 Takeaways for Marketers From the 2021 Google I/O Conference
Google I/O conference was last week. Here are the major takeaways for marketers.
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Why IBM’s AI, Hybrid Cloud Strategy Is More Than Good, It's Imperative
IBM is pushing forward with its hybrid cloud and AI strategy. While it's a good idea, it is also a matter of survival for the tech giant.
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Why Companies Are Investing in Natural Language Processing
NLP is a hot property in the digital workplace. Here's why organizations are turning to it to make better and faster decisions.
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CX Decoded Podcast: Practical Use Cases of AI in Marketing
Paul Roetzer of the Marketing Artificial Intelligence Institute caught up with the CX Decoded podcast to discuss practical use cases of AI in marketing.
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When Is a Bicycle Not a Bicycle and Other Questions to Ask When Implementing AI
Machine learning is not yet able to cope with unintended double-entendres.
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So, You Think Your AI Deployment Is Secure?
With an increase in the number of organizations using AI, many organizations are opening up a new attack vector for cybercriminals. Here's why.
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