Articles
Tag: machine learning
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Facts vs. Fiction: Artificial Intelligence in Digital Marketing
Imagine if your digital marketing tools had the capacity to predict the future. What would you do with that crystal ball?
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Robert, HAL and What AI Fundamentally Helps Us With
As much as thinking about AI in fiction can either inspire or teach us cautionary tales, we now live in an age where AI has become a reality.
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Getting Started With Designing Effective Conversational AI
Designed well, conversational AI delivers seamless customer experiences. Designed poorly, conversational AI can result in frustrated customers.
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We Need Ethical Artificial Intelligence
The diverse use cases for AI raise ethical and moral questions about how technology is used in a fair and just manner.
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Machine Learning Simplified: Building an Understanding
Most organizations are still at the point where machine learning as a technology remains in the realm of research and exploration.
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Why Artificial Intelligence May Not Offer the Business Value You Think
While many organizations are rushing to deploy artificial intelligence, there are no guarantees that doing so will help your business. Here's why.
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10 Ways to Measure Chatbot Program Success
Chatbots may be all the rage, but you need some solid metrics around your programs to ensure success.
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What 2020 Analytic Trends Will Remain Trendy in 2021?
For analytics practitioners the disruption from the COVID-19 pandemic means two things: stop following the measurement playbook, and adjust the playbook text.
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2020 Contributors of the Year: Nicholas McQuire
Nicholas McQuire puts AI in context, in terms of what to expect from vendors and how businesses are using it. Learn more about Nick in this profile.
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AWS Courts New Audiences as AI Headlines re:Invent 2020
AWS is not only assembling a market-leading AI portfolio, but in doubling-down on business problems, is also becoming much more purposeful with new products.
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What We've Learned From the Past Decade of Digital Transformation
Above all, the past five years of digital transformation have taught us the importance of agility as businesses struggle to keep pace with change.
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Natural Language Processing's Impact on Marketing
NLP is being touted as the hottest area of artificial intelligence and a new generation of transformer language models are unlocking new NLP use-cases.
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5 Things We’ve Learned from Digital Transformation in the Last 5 Years
Organizations across a wide array of industries have advanced their digital transformation strategies to meet a changing world. Here's how.
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How Pipelines Can Help Marketers Gain a Better Understanding of Machine Learning
Understanding pipelines is a good place for marketers to start learning about machine learning without feeling overwhelmed.
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