Articles
Tag: digital marketing
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13 Noteworthy Enterprise Marketing Automation Tools
There's no shortage of automation marketing tools to choose from, over 6000 at according to Scott Brinker's list, which begs the question, "where do you start?"
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How the Fall of Klout Marks the Rise of Advanced Social Media Analytics
The shutdown of well-known platform, Klout, marks a very big shift in martech.
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What Do I Spend on MarTech This Year?
With the number of marketing technology tools growing, it's hard to know where and how much to invest.
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8 Marketing Takeaways from Google I/O Developer Conference
Where you able to attend Google's I/O developer conference? If not here are marketer's key takeaways.
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Rapidly Approaching 50, Email Use is Growing
After nearly 5 decades, the email protocol is still the clear winner in business and personal communication.
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6 Key Performance Indicator (KPI) Strategies Not Directly Tied to Revenue
What KPIs do you as a marketer use? Probably revenue- and conversions-based, right? There is more to it than just that.
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ICYMI: Overlooked Marketing Traffic Sources, Inbound vs. Outbound Marketing, More
The top articles, resources and events on CMSWire from the week of May 7-11, 2018.
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How to Run an Employee Advocacy Program Through Your Intranet
Although employee advocacy is starting to catch on, very few companies have an official strategy or program to dictate these practices.
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Solving the Digital Experience Puzzle to Drive Customer Loyalty
Growing and retaining customer loyalty has never been more important, or more difficult.
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What is Intelligent Content and How Can It Help Marketers?
With omnichannel delivery top of minds for many organizations, intelligent content plays a big role in making that a reality.
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5 Things Brands Can Do To Win Back Customer Trust
Almost half of consumers, both B2B and B2C, do not trust brands. Here are 5 ways you can work to improve that stat.
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MarTech Newlyweds: A Guide to Your Vendor Partnership
How to build a successful martech marriage after you tie the knot.
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Why Digital Policies Are an Agile Marketer's Best Friend
Digital policies are necessary for a successful agile marketing initiative.
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DAM, We Really Need You
Digital asset management is the right thing to do for your content and your brand.
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