Articles
Tag: digital marketing
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ICYMI: Segmented Marketing Should Go the Way of Leg Warmers, More
Catch up on some of what you missed the week of May 25, 2020.
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Why the Time Is Right for Personalization
It’s been interesting to see how personalization use cases, techniques and benefits – as well as the space, as a whole, and attitudes toward it – have evolved.
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SaaS Marketers: Tap Into the Value of Tech Partner Programs
As end users adopt multiple cloud technologies and new processes, SaaS marketers must change the way we sell.
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The '80s Called, They Want Their Marketing Strategy Back
Why are you still building marketing campaigns based on customer segments, a practice that was popular at about the same time as parachute pants?
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Using a CDP as a CRM Misses the Point – and the Potential
CDPs are both one of the most disappointing investments brands made last year and the number one investment they want to make. Why the disparity?
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Spotify Ad Studio Gives Marketers an in With Work From Home Customers
Adding Spotify ads to a marketing campaign strategy can give some marketers a way to provide meaningful messages that fit the current work-from-home era.
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Sidestep Common CDP Traps With the Right Focus and Priorities
Organizations cannot simply purchase a CDP off-the-shelf and have it snap into the technology pieces already in place.
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How Google Analytics Annotations Helps Keep Remote Teams on Track
Maintaining a journal like the one in Google Analytics annotations can help align remote analysts, managers and technical personnel.
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Future-Proof Your Customer Experience Strategy for the 'New Normal'
Three key steps you can take to future-proof your CX strategy and help your business withstand the shifting tides of customer expectations.
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What Separates Intent Data Success From Underwhelming Results? Actionability
B2B marketers’ ability to activate their intent data is the defining factor behind whether their investments will meet expectations.
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What Marketers Should Do Now Instead of Sending Coronavirus-Related Emails
Brands have an opportunity right now to create new digital experiences that nurture relationships and instill trust and human connection.
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You Can Reduce Marketing Expenses While Improving Business Performance. No, Really
Cost-cutting doesn't have to negatively impact growth and long-term success.
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How R Markdown Helps Marketers Collaborate on Data
Markdown is a document structure that generates reports containing computing code, graphs and associated text in a user-friendly interface.
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Surviving or Thriving? 4 Ways a CDP Promotes Business Growth in Critical Times
Centralizing customer data has numerous benefits for organizations, regardless of whether or not a global pandemic is in our midst.
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