Articles
Tag: digital marketing
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Adobe Updates Experience Cloud to Boost Personalized Retail Experiences
Retailers can personalize in-store and online experiences with new Adobe Experience Cloud tools
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PhotoShelter Acquires Third Light, Movable Ink Partners with Stensul and More News
PhotoShelter acquires UK-based Third Light to strengthen digital asset management capabilities, leading the CX and marketing weekly news column.
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Why Marketers Are Thankful This Holiday Season
What makes marketers thankful this holiday season? Technology, their teams and everything in between, they told CMSWire.
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Cloudinary Acquires Video Software Provider Indivio
Cloudinary has acquired Indivio, which provides video software for personalized marketing experiences.
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Use Next Best Action to Elevate Your Customer Experiences
Customers don’t all have the same preferences, nor do they exhibit the same behaviors. Enter next best action.
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Intent Data Explained: Types, Sources, Tracking and Scoring
There’s no getting around it: Intent data is complex.
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ICYMI: Predictive Analytics and CX, Chief Marketing Officer Priorities for 2022
Missed something this week on CMSWire.com? Don't worry, we've got you covered?
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Hit an Analytics Bottleneck? Here's How to Get Unstuck
Sometimes people hit a wall when working with data. Here are some common bottlenecks and how to get unstuck.
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MParticle Acquires Indicative, Conductor Hires New CFO and More CX News
This week's CX and marketing Newsbyte contains an acquisition from CDP vendor, Mparticle, a new CFO at Conductor and more news.
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Is Consent and Preference Management the Key to Balancing Privacy and Personalization?
The arrival of consent and preference management solutions gives marketers the opportunity to take both a privacy and customer first approach.
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Avoid Making These 7 Marketing Personalization Mistakes
Here are 7 common marketing personalization mistakes that brands are making today that keep them from maximizing the benefits of their personalization efforts.
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How to Choose the Right Data Visualization
Choosing the right way to visualize your data makes the difference between telling a clear, compelling story or creating cognitive overload. Here's how to pick.
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Great Brands Respect Their Customers: 3 Rules to Keeping it Authentic
Today’s consumers are spending consciously and increasingly seeking out brands that actively support causes that align with their own personal values.
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CX Decoded Podcast: Are Customers Truly Connected to Your Brand?
In our latest CX Decoded Podcast, we talk to Mansur Khamitov about the importance of branding, customer connections and important marketing tactics.
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