Articles
Tag: digital marketing
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Marketers: Choose the Right Performance Metrics in Machine Learning Models
Understanding how overfit and underfit work in data modeling can help marketers work better with technical teams when selecting data for ML models.
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How to Attract and Engage, Not Alienate, B2B Buyers
Here’s why it’s time to move from accidental alienation to attracting and engaging your B2B buyers.
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Google Introduces Search Console Insights to Track Content's Performance
Google Search Console Insights blends data from Search Console and Google Analytics into a dashboard focused on content performance.
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What’s Next for Conversational AI?
We're barely scraping the surface of what conversational chatbots can do. So what comes next for conversational AI?
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Forget VoC. Where Is Your Brand’s Voice?
With 2021 half-way done, it’s time to plan for the rest of the year and into 2022, leveraging virtual and hybrid speaking events to amplify your brand’s voice.
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Google's Newest Fine Turns up the Heat for Big Tech in Europe
Google's recent fine by the French competition authority is just the latest move by regulators to try and keep Big Tech under control.
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Could Google's Privacy Sandbox Commitments Be a Win for Marketers?
Google today proposed a series of commitments regarding its Privacy Sandbox to the UK government which could become legally binding.
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For Collaboration’s Sake, It’s Time to Reevaluate Business Tools
COVID-19 has impacted our notion of “business as usual,” and how we move forward. One of the areas we should focus on is our tools.
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Intent Data and the Gap Between Sales and Marketing
Sales-marketing alignment has come a long way in recent years, but areas of needed improvement remain. One such area is intent data.
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Why Are Account-Based Marketing Investments Heating Up?
The account-based marketing (ABM) software space has seen some significant investments lately. What's behind the movement?
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How to Navigate Blind Spots in Marketing Campaigns
We marketers cruise along in campaigns, not knowing whether there’s safety or danger just around the corner. Here's how to address those blind spots.
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Supercharge Productivity With a Souped-Up To-Do List
Whether you’re a solopreneur or a member of a struggling team, here’s how to take your overwhelming to-do list and turn it into an Agile backlog.
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Why Community Is the Future of B2B Marketing
Let me start with why I think the sales model needs to change. Simply put, none of us like being sold to.
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How to Analyze Online Seasonal Marketing
Typical preparations for seasonal sales went out the window during the pandemic and are unlikely to return to the same state again.
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