Articles
Tag: digital marketing
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How to Use Twitter Analytics to Keep Your Marketing Messaging on Point
Twitter provides marketers with one of the most straightforward dashboard tools available, but some marketers don't explore analytics beyond that.
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Empathy and Communication in the Time of Coronavirus: What Organizations Can Learn
Showing empathy during a crisis is simply the right thing for companies to do — that should be obvious.
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How to Use Intent Data to Improve Your Customer’s Experience
Often we miss the opportunity to use data to learn about customers after they buy.
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What Makes a Good Data Visualization?
Effective data visualizations display complex information in a way that's easy to understand. Here's what goes into creating a good one.
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Virtual Events in 2009: Then vs. Now
I was a virtual event evangelist in 2009. I was a bit early.
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How Brand Advocates Boost Your Content Marketing
Here's how content marketers can leverage brand advocates to bolster their campaigns.
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The Power of AI in ‘Next Best Actions’
Next best actions are strategically important to engagement and the bottom line. Here's how to make sure your company is effectively determining the right ones.
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How Can Organizations Close the Customer Acquisition Cost–Lifetime Value Gap?
Mary Meeker reports customer acquisition costs can't exceed lifetime value for much longer. What are some steps marketers can take to close this gap?
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Concluding the Brand Management Maturity Model: Measuring Impact
Our final discussion in this brand management series looks at impact: the ability to measure how digital assets can influence brand success.
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Adobe Integrates Adobe Experience Manager Assets With Marketo Engage
Adobe recently released another integration with Marketo, giving marketers the ability to leverage assets within Adobe's DAM. What does this mean for marketers?
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17 Intent Data Terms Every B2B Sales or Marketing Leader Should Know
To help provide some clarity in a noisy field, here are 17 terms and definitions to help those B2B marketers new to intent data.
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Why Gartner Thinks Most Marketers Will Abandon Personalization by 2025
Why does Gartner think 80% of marketers will abandon personalization efforts by 2025?
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TikTok Marketing: Are You Ready to Flip the Switch?
TikTok is taking the social media scene by storm. Should your brand be in on the action, or should it steer clear?
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What Brand Marketers Can Learn From Niche Agencies
No matter how big your brand or how sprawling your mission, you can learn a lot by listening to niche agencies’ experiences and lessons.
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