Articles
Tag: digital marketing
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Why Personalization Efforts Fail
Despite significant investment in personalization efforts, the majority of them fall short. Why is this?
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Content Marketing World Recap: Content Marketers Share Takeaways
Attendees of Content Marketing World 2019 weigh in on their biggest takeaways from last week's conference.
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Can Facebook Conversational Ads Raise Click-Through Rates?
Improving click-through rates from ads remains a real struggle for marketers.
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AI's Greatest Gift to Your Customers? The Vanishing Interface
Digital experience technology's history has been one of incrementally removing friction from experiences until you forget the digital interface is there.
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What Does DAM Do?
DAM will not solve all your problems, but it will serve as the foundation for all your solutions.
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Can Marketers Use AI-Generated Synthetic Media for Good?
While the potential to use digitally-augmented and deep fake marketing content might be fun to daydream about, there's a dark side and it’s very real.
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6 Takeaways from HubSpot INBOUND 2019
CMSWire was on hand to catch the latest news from the marketing automation and CRM company. Here are some of our top takeaways from the event.
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3 Misconceptions About AI in Marketing
As artificial intelligence (AI) becomes mainstream, the misinformation surrounding it continues to grow.
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Marketers: Don't Fit Your Strategy to AI, Fit AI to Your Strategy
Marketers should take the lead and set up an AI reconnaissance mission, rather than passively reacting to pitches from current and prospecting vendors.
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Joe Pulizzi Shares His 7 Laws of Content Marketing at CMWorld 2019
Joe Pulizzi shared his seven laws of content marketing during his CMWorld keynote to help marketers remain relevant and useful in the years ahead.
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Elements of an Effective Marketing Newsletter
Some newsletters are effective and produce good results for the senders. Others go largely ignored. What makes the difference?
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Google Analytics App + Web Simplifies Cross-Platform Measurement
Google Analytics' new property, App + Web, allows marketers to combine the dimensions and metrics of app and website data into a unified report.
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What Marketers Can Do to Regain Consumer Trust
A growing number of consumers cite trust and security as their primary concerns with online purchasing. What can marketers do to regain their trust?
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How Clean Data Efforts Support Consumer Privacy Efforts
Structuring clean data discussions with privacy in mind can highlight how an organization can better conduct compliance, easing regulatory fears.
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