Articles
Tag: digital marketing
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2020: The Beginning of the End of the Wild West of Data
In 10 years, we’ll look back at 2020 as the beginning of the end of the wild west of data.
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Customer Trust: Are We Experiencing an Existential Crisis?
'Trust is a key element in the overall customer experience. Brands that cannot provide a high level of trust cannot provide a high level of CX.'
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Is Your Business Producing Wasted Content?
Content is everything for many organizations, but many seem to be creating wasteful content that doesn't service the needs of their audience.
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Use Lookalike Audiences to Reinvigorate Your LinkedIn Ad Campaigns
LinkedIn has its own variation of Lookalike Audiences, a feature aimed at helping marketers target ads at people who are similar to a given page audience.
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Pinterest Trends Give Marketers a New SEO Opportunity
Pinterest released a new tool, Pinterest Trends, in beta last December, to provide marketers a view into the top US search terms from the previous 12 months.
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The Future Is Bright for the Visual Economy
The start of a new decade is an exciting time for business leaders, marketers and developers to cast their vision for the visual economy in 2020 and beyond.
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How Natural Language Processing Can Help With SEO
How does natural language processing (NLP) impact SEO? We're glad you asked. Here's what the experts have to say.
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7 Emerging Social Media Marketing Trends to Watch
Hyperlocal marketing, "likes" lose their charm and more trends that will shape the face of social media marketing in the year ahead.
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Has the Suite DXP Dream Failed? The Case for Modular Digital Experience Platforms
The dream for suite DXPs was to reduce complexity, but the reality is these bundles grow more complex with every new acquisition.
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Are Marketing Degrees Worth the Paper They Are Printed On?
A salacious title, perhaps, but with the time investment required and rising costs of universities, it seems like a question many are asking.
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This Is the Most Egregious Act Any Brand Can Commit
I’m not a marketer, but I know what consumers want. And it's a nine-letter word that rhymes with "schmelevance."
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Content Is Dead and We Killed It
Brands are burned out from producing oceans of content. Customers are fatigued by the barrage of irrelevant and often low-quality content.
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Metadata, SEO, IT Collaboration and Other Principles of Content Generation
Eeshita Grover of Cisco shares her thoughts on leveraging content through analytics, SEO, metadata and content governance.
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CMSWire's Top 10 Digital Marketing Articles of 2019
Readers of our most popular digital marketing content cared about privacy, artificial intelligence (AI), machine learning and social media strategies in 2019.
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