Articles
Tag: digital marketing
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Don't Fall For These 5 Marketing Myths
A look at some misconceptions about marketing — and why you shouldn't fall for them.
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Unify Marketing Data to Unlock Creative Potential
Marketers don't lack data, they lack insights.
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Forget Shadow IT, Shadow Analytics Can Put You on the Wrong Side of Regulations
Knowing where and how data is being handled within an organization has become all the more critical in light of data privacy regulations.
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No One Wants to Talk to You and Other Modern Marketing Lessons
Do the marketing programs you're creating align with how your prospects want to engage?
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The Party Perspective on Content Marketing
Just as great conversationalists get invited to parties, great content is a welcome guest in an email inbox or a social media feed.
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Conditional Formatting Comes to Google Data Studio
Conditional formatting is one way to help you monitor metrics and Google just introduced it to its popular dashboard.
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'Tis the Season to Engage With Video
To cater to customers’ digital preferences, brands are looking to video as an increasingly popular “brand distribution” vehicle across online channels.
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How to Get Data on Your Audience’s Decision-Making Process
What makes your audience tick — what compels them to purchase your product, schedule an appointment, request a quote, click “share” or fill out a form?
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The Cranky CMO’s Holiday Wish List
With all the hustle and bustle of the holiday season plus the end-of-year B2B software sales insanity, I’ll admit I end up being a cranky CMO.
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How Brands Are Using Google AMP for Email, OptIn '19
At OptIn '19 this week, a panel shared interesting examples of how brands can use Google's AMP for Email to improve customer's experiences.
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Why the CMO Role Isn't Doomed After All
Digital transformation has created more opportunity and value for marketers than ever before.
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Can Your Data Keep Up with Dad Sneakers?
True one-to-one marketing is closer than ever before. But if you’re counting on the same old customer segmentation, you're going to lose out on the opportunity.
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How To Use Analytics to Plan Better Sales Forecasts
Data can help sales teams improve the accuracy of their sales forecasts, allowing them to better align resources in areas with the greatest impact.
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5 Ways to Prove Marketing's Worth to the Board of Directors
Proving marketing's efforts are paying off to the board of directors requires the right metrics and right language. Here are 5 tips to help.
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