Articles
Tag: digital marketing
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Operational Efficiency and Strategic Value: The New Currency for Martech Evaluation
Assessing how various marketing technologies differ is as important as it is nuanced. Here are four critical, yet often overlooked, areas to consider.
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How to Turn Your Remote Marketing Team Into an Agile Marketing Team
The time has come to maximize the effectiveness of distributed marketing teams.
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Want to Improve Your Selling Performance? Focus on Outcomes
Five things you can start doing today to improve your sales performance with an outcomes-based approach.
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SAP to Take Qualtrics Public, Adobe Updates Personalization, Commerce and More News
Adobe enhances its personalization software and updated Magento Commerce, Sprinklr introduces Sandbox, Copilot Launches Automated CX platform and other CX news.
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Feeling Uncertain? Time for Experimentation
Customer experience and digital experience have merged. Respond with experiments to create secure, digital options to interact with the organization.
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How Much Do You Trust Your Marketing Partners?
Consider every aspect of your marketing ecosystem: have you appropriately reviewed and vetted your partners?
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How Marketers Can Overcome the AI Trust Gap
Lack of transparency into machine learning behavior causes issues of trust. Businesses must overcome these issues before it can adapt and use AI technology.
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Why Combining Real-Time and Batch Data Is the Only Way to Keep Customers Engaged
Combining real-time customer activity with historical data is the only way marketers can ensure they take each customer’s complexity into account.
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3 Ways to Transcend the Marketing Funnel
Too many marketers continue to create content and advertisements as if each piece exists in a vacuum.
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How Ecommerce Changed Marketing’s Drills vs. Hole Debate
When we sell high-value, complex products online, whether it’s a bicycle, smartphone or Stain.Robo, we need to invest more in educational content.
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3 Tips to Better Lead Remote Analytics Teams
If you are a manager managing data and metrics with a remote team, what can you do to better lead team discussions to produce results?
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It’s Not Just What You Say, It's How You Say It
Make sure your content is reflective of the times and that you are hyper-conscious of the channel you use to communicate with your stakeholders.
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B2B Marketing Capabilities Evolve to Meet 2020's Demands
2020 has changed the B2B buying landscape. Consequently, it’s also changing the value we place on certain marketer characteristics.
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Are Drupal Migrations Unsustainable?
The end of life date for Drupal 7 has been extended for a year to help ease the impact of COVID-19 on IT organizations. However that's not a long-term strategy.
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