Articles
Tag: digital marketing
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Is Growth Hacking Still Relevant?
Growth hacking is intended to be the most efficient strategy for business growth, but is it still relevant?
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How Flow Science Helped Us Align Marketing and Sales
What if we look to behavioral science and organizational design to solve marketing and sales misalignment?
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Why a Platform of Inclusion Is Vital for Data-Driven Diversity
Brands must leverage diversity in creative and data management teams or risk offending consumers.
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The AI and Machine Learning Revolution Is Coming for Content Marketing
The conversation will soon stop revolving around whether you should use AI and ML and will be about whether you were an early or late-adopter.
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What CMOs Should Tell Board Members (and What Boards Should Be Asking)
Marketers have an opportunity to help board of directors understand marketing and the right questions to ask — but most are missing out.
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Think You Aren't a Content Marketer? Think Again
Many of us act as content marketers for our businesses, even if our official job titles say otherwise.
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Google Data Studio Enhances Report Development With 3 New Features
Three new Google Data Studio features meant for faster insights and easier report development.
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Ready for Mobile-First Indexing? 5 Gotchas to Avoid
Google is slowly rolling out its mobile-first indexing — is your mobile site ready?
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Marketers Feel Unfulfilled, There Is a Fix
A recent survey found almost half of marketers felt unfulfilled at work — and they're not alone.
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When Marketing Personalization Becomes Too Intrusive
Marketers love the engagement that personalization can deliver but organizations need to understand how much is too much.
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3 Search Marketing Takeaways from SMX West 2019
Three takeaways from first day of SMX West 2019: voice search is here, AI influences search algorithms and Google is moving to mobile-first indexing.
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Digital Asset Management Sparks Joy
Tidying up is the best preventative measure for information overload and content disorganization.
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How to Use ‘First Principles’ to Create Disruption With Your Marketing
First principles is a term commonly associated with math, physics and philosophy. But they can be applied to great effect in marketing.
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Agile Marketing Your Way Through the Next Recession
A recession can be an opportunity for well-prepared agile marketers to master the turmoil and gain market share.
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