Articles
Tag: digital marketing
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3 Keys to Getting Started With Video Content Marketing
B2B marketers are using video content to drive sales. Here's how you can kickstart your B2B video marketing strategy.
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The CMO Challenge: Success Depends on Customer-Centricity and More Collaboration
Today’s successful CMOs are fierce customer advocates, unafraid of technological innovation, savvy business strategists and, above all, collaborative leaders.
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4 Global ABM Challenges All Marketers Share
Four main ABM challenges kept coming up over and over and over during my conversations with martech pros around the world.
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Google Tag Manager Adds to Marketer's Toolkits With Custom Tag Templates
Google added to its recent Tag Manager related announcements with the launch of custom tag templates in May.
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When it Comes to Martech, Do You Swing Right, Left or Are You a Centrist?
The best of breed vs. single vendor vs. platform ecosystem debate is unproductive — a hybrid approach works best.
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Beyond the Campaign: Times They Are A-Changing for CMOs
Three factors will drive the innovations marketers have been envisioning for years.
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Practical Tips for Microcopy Messages That Work and Convert
UX writing and microcopy should enhance people's experience and improve your brand’s image. Useless or confusing copy can do the opposite.
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Multi-Touch Attribution Has Come a Long Way
Martech stacks have come a long way in terms of attribution.
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How to Get an Email Drip Campaign Up and Running
How to get started with a B2B email drip marketing campaign that converts.
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Making Human Connections at Social Media Week Lima, OH 2019
Social Media Week Lima is a great place for marketers to connect with others in the field who are truly passionate about what they do.
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Why the Future of Customer Experience Lies in Predictive Technology
Predictive technology helps companies use historical and behavioral data to anticipate decisions their customers will make in the future.
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How to Approach a Social Media Influencer
Social media influencers can change the way your audience views your brand, product, or service, but how do you actually approach a social media influencer?
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3 Questions to Answer Before Embarking on a Martech Stack Revamp
As leaders embark on a martech stack revamp, answer three essential questions before investing in a new solution.
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How to Recruit Top Marketing Talent
The right people and skills can make or break your business but with a competitive job market, talent can be hard to find.
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