Articles
Tag: digital marketing
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Why Would Anyone Believe Your Brand?
Normally, marketers aren’t incentivized to think in terms of fact and falsehood, truth and mistruth, conviction and skepticism. That should change.
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What Can Audience Overlap Teach You About Your Market?
Multiple departments can use a readily available SEO tool to answer questions they might have about their audience. Here's how.
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A Brief History of Agile Marketing
Agile might be considered an obscure marketing buzzword, but knowing its history can demystify its purpose.
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4 Ways to Tell a Better Visual Story and Improve Customer Experience
With 90% of purchase decisions made subconsciously, the experience a visual story creates can be the key to success.
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5 Ways to Get More Engagement From Your Tweets
Tips to boost engagement on Twitter — whether for your business or your personal brand.
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Google's New Cookies Features May Hamper Online Advertising, Improve Privacy
Google has unveiled new measures limiting third-party cookies in the Chrome. While details remain unclear, it should offer users more privacy. Here's why.
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Why Focusing on Pure Customer Acquisition Can Tank Your Start-Up
Most marketing and advertising tech trends are focused on acquisition. That's a mistake.
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Positive Memories: The Shortcut to Customer Loyalty
Both long-term loyalty and memorability are built through experiences that drive positive emotions.
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Is IBM the Canary in the Martech Mega-Vendor Coal Mine?
Is there still a place for all-in-one martech platforms in an era when services rule?
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Enough With the Spam: 3 LinkedIn Networking Tactics for Marketers
Three key LinkedIn networking tactics that actually work.
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Measure Twice, Act Infinitely – As if Your Customer Experience Depends on It
CMOs and customer experience leaders beware: A faint but gathering sense of foreboding is in the air.
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A New Facebook Ad Metric Matches Spend to Cross-Channel Experiences
One specific update for Facebook ads consolidates multiple return on ad spend reports into a single, cross-channel view.
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3 Challenges of Personalization at Scale
While every brand wants to deliver personalization at scale for customers, they often face challenges that fall into three broad categories.
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Facebook Ad Metrics Updates Aim to Help Marketers Track Reach
Facebook started rolling out a number of new ad metrics in recent weeks and is retiring a number more today in response to marketers' requests.
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