Articles
Tag: digital marketing
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B2B Customer Experience Is Catching Up, But Still Has a Long Way to Go
A recent survey of 1,000 B2B Sales executives sheds light on what forward-looking B2B organizations should be focusing on today.
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8 Tips to Better Influencer Marketing Programs
What does it take to have a successful influencer marketing campaign? We asked Marketers to share tactics and strategies to help avoid the common pitfalls.
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Branding Manipulation
People are growing immune to manipulation by brands. Old branding controlled the journey. New branding supports it.
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ICYMI: When Inbound Marketing Doesn't Cut It, 11 Traits of the Modern CMO, More
The top articles, resources and events from the week of September 10-14, 2018.
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The Cost of What You Don't Have: A New Way to Think About MarTech Purchases
Rather than focusing on direct cost and potential ROI of software, think in terms of the cost to existing people, processes and technology.
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How to Put an End to Your Marketing Analytics Frustrations
We have access to more data than ever before — so why are we still so bad at finding the information we need to inform strategic decisions?
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A DAM Glossary of Common Terms: Part Two
Definitions of commonly used terminology in the digital asset management realm.
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Flipboard Is Seeing Strong User Growth: Here's Why
Flipboard has emerged as a top traffic generator in the last few years: here are some theories why.
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The Account-Based Marketing One-Team Approach: More Than a Catchphrase
Account-based marketing can thrive when sales and marketing act as one team.
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Inbound Alone Doesn't Cut It: What B2B Marketers Can Do Next
Inbound marketing efforts alone won’t achieve the goals being placed on most B2B marketing organizations today.
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ICYMI: 13 Must-Have UX Design Skills, What Is Explainable AI, and More
The top articles, resources and events from CMSWire during the week of September 3-7, 2018.
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Takeaways from HubSpot INBOUND 2018
HubSpot Inbound 2018 marked the largest conference in the company's history. Here are some of the biggest marketing takeaways.
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Customer Analytics Under GDPR: What CMOs Need to Know
The question is not “will GDPR impact day-to-day business operations?” but “how significantly?"
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Marketers, You're Stressing Your Audiences Out
Marketing seems to be slowly losing focus on the people aspect of the job.
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