Articles
Tag: digital marketing
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How to Form the Right Questions to Gain Insights From Your Data Models
Any discussion, be it a casual chat or formal presentation, should include an open-ended question that relates to the objectives for the data.
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Mining for Content Gold: 6 Tips for Honing Your Interviewing Skills
As brands increasingly move content marketing efforts in house, marketers should sharpen their interviewing skills to mine for content gold. Here's how.
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Media Assets Are More Than Just Files, They're the Foundation of Experiences
By thinking of media assets as more than just files, there’s a real opportunity to make the most of the content.
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How Pipelines Can Help Marketers Gain a Better Understanding of Machine Learning
Understanding pipelines is a good place for marketers to start learning about machine learning without feeling overwhelmed.
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Act-On Integrates With Zoom, Amperity Partners With Zendesk and More DX News
This week, Act-On Software launched an integration with Zoom, Amperity and ZenDesk partner for personalization, HCL Software Announces Volt MX and more.
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Making Your 2021 Marketing Plan? These Data Points Can Help
The pandemic has added complexity to 2021 planning for all of us. And while I don’t have a magic formula, I do have research to help in the process.
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How to Sell Customers on the Benefits of AI-Powered Customer Support
It’s time for marketers to show consumers that rather than being an obstacle, AI is a touchpoint in a frictionless end-to-end experience.
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3 Ways to Improve B2B User Experiences With Intent Data
Your website is your digital storefront — a critically important representation of your brand that greatly influences prospects’ impression of you.
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Meetup Diaries: Lessons in Turning Challenges Into Advantages
As the Bay Area Content Marketing Meetup celebrates its 5th anniversary, it shares how it turned challenges into successes.
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Google Updates Google Analytics, SAP Launches CDP and More CX News
In this week's Newsbytes, SAP released its long-awaited CDP, Google updates its analytics platforms and more news from customer experience and marketing.
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Now Is the Time for B2B Marketers to Lead Customer Experience
Now is the ideal time for B2B marketers to step up and lead the delivery of a better customer experience from end to end.
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Where Should Your Marketing Teams Focus Their Skills Training?
Just like the marketing landscape itself changes, so do many of the skills necessary to be successful. Are CMOs reskilling their teams for the future?
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7 Marketing and Customer Experience Tips for a Different Holiday Season
Marketers and CX professionals are bracing for an unprecedented 2020 holiday shopping season this year. Here are some tips to help guide your journey.
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Microsoft Azure Synapse Raises the Data Management Bar
Microsoft has been updating and adding new features to Azure Synapse since its Build conference in May to meet demand from marketers and analysts alike.
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