Articles
Tag: digital marketing
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My ABM Wish List for 2019
Here are a five things on my wish list for ABM this year. Let’s make them happen.
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Your Site Visitors Are Completely Irrational: Here's What to Do About It
As much as we'd all like to believe we behave in a rational way — we don't. That's why you need to appeal to people's emotions.
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Google Ups Its Ecommerce Presence With Shopping Actions
Google Shopping Actions aims to give Amazon some competition — while it shows promise, it still has a ways to go.
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GDPR Skeptics Would Like to Relax the Regulation. That Would Be a Mistake
There's been movement in Germany to loosen or roll back some of the GDPR requirements. That would be a mistake.
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How to Deliver Credible Marketing Pipeline Forecasts
Delivering credible forward-looking marketing-generated pipeline forecasts helps marketer's secure more funding and level the power equation in organizations
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A Look at One Organization's Homegrown Approach to Martech
We caught up with a Maya Gumennik of SmarterTravel to discuss how her team selects and builds marketing technology in the competitive travel industry.
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Is Data Ethics an Oxymoron? Customers Don't Think So
Attention C-Suite: If you make only one New Year’s resolution, make it this: use personal data intelligently, transparently and ethically.
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Getting Interactive Is Key to Effective Content Marketing in 2019
What is interactive content marketing, and what role will it play in your organization's 2019 marketing programs? We asked experts what to expect.
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Sentiment Analysis in Marketing: What Are You Waiting For?
Sentiment analysis is showing great benefits for businesses deploying it. So why do so many continue to ignore this tool?
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CMSWire's Top 10 Data Privacy Articles of 2018
Data privacy was a constant talking point throughout 2018, giving our editorial team a lot of ground to cover.
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CMSWire's Top 10 Digital Marketing Articles of 2018
Looking back on CMSWire's top 10 digital marketing stories of 2018.
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Facebook: A Case Study in Ethics
Every week, a news story offers another case study in ethics (or lack therein). This week, as in weeks before, it came from Facebook.
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7 Trends That Will Impact Analytics in 2019
A look ahead at the trends that will influence the field of data analytics in 2019.
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3 Modern Marketing Ethics Traps to Avoid
Pitfalls marketing leaders should monitor carefully in both their teams and themselves to ensure they stay on the ethical high road.
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