Articles
Tag: customer experience
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The 3 Flavors of Content: ToFu, MoFu and BoFu
Not all content is created equal, there are three flavors of content (ToFu, MoFu and BoFu) that can nurture consumers.
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Humility in the Age of Complexity
In the messy world of uncertainty and randomness, the ability to adapt, research and interpret is a crucial skill.
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Domo Debuts Marketing Apps, Unomi Now Apache Top Level Project, More News
Domo Debuts Marketing Apps, Apache announces Unomi as a top level project (TLP), Oracle Enhances CX Suite, and Other CX News.
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Millennials Aren't Killing Banks, Just How They Interact With Them
Younger generations want better customer service that gives them the ability to communicate with the technology of their choice.
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What Do Your Customers Really Think of You?
What do your customers think of you — and more importantly, what are you going to do about it?
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10 Ways to Measure the Success of your Customer Advisory Board Program
CAB managers need to create, track and measure quantifiable results of the performance of their customer advisory board programs.
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Will Mark Zuckerberg's Facebook Privacy Vision Affect Marketers?
Exploring the potential impact Facebook's privacy vision will have for marketers.
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The Virtuous Cycle of Customer Feedback
We need to set a foundation to ensure we can effectively leverage the overwhelming volume of data, draw truly meaningful insights and continuously adapt.
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'Top Tasks: A How-To Guide' Is a Must-Read for Those Undertaking Digital Transformation
Gerry McGovern's "Top Tasks: A how-to guide" makes digital transformation a bit more doable.
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7 Critical Elements of a Successful Supply Chain
The most important elements of a successful supply chain according to the experts.
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Privacy Fears Grow as Facial Recognition Use Continues to Expand
Facial recognition technology can be a boon for customer experience, but at what cost for consumer privacy? Here's what marketers need to know.
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Voice of the Customer Strategies: Effectively Turning Feedback Into Action
Translating customer feedback into actions that improve CX requires a structured approach to gathering and processing customer feedback.
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B2B Customer Experience Fundamentals: Your Product Description
If you asked everyone in your company to describe your company's product, would they give the same answer?
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7 Lessons From Asana’s Community Launch
Asana launched a thoughtful and robust three-pronged community program, paving the way for other organizations looking to do the same.
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