Articles
Tag: customer experience
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B2B Customer Experience Is Catching Up, But Still Has a Long Way to Go
A recent survey of 1,000 B2B Sales executives sheds light on what forward-looking B2B organizations should be focusing on today.
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How Skype’s 2017 Redesign Failed the User
Microsoft is dialing back a 2017 Skype redesign which flopped with users. The reason? It delivered what it thought people wanted, not what they really wanted.
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Adobe Acquires Marketo, Gartner Names CRM Lead Management Leaders, More News
Adobe acquires Marketo, Gartner releases Magic Quadrant for CRM lead management, Vonage acquiring NewVoiceMedia, Salesforce debuts Einstein Voice and more news.
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How to Ensure Your Product Roadmap Embraces Facts, Not Fallacy
Pinning your hopes on a killer feature to save your product means your roadmap has lost its way or maybe wasn't on the right path from the get-go.
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What's the Difference Between a CRM and a CDP? And Why You Should Care
While CDP and CRM technologies do have some overlap, they are designed for different departments and perform different functions. Here is what you need to know.
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How Cultural Differences Impact Customer Experience
Cultural contexts can make or break your customer experience.
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8 Tips to Better Influencer Marketing Programs
What does it take to have a successful influencer marketing campaign? We asked Marketers to share tactics and strategies to help avoid the common pitfalls.
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James McDermott: 'Digital Marketing Is at a Crossroads'
Lytics CEO James McDermott shares his thoughts on personalization, automation and the state of customer experience in our latest DX Leaders profile.
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Does It Matter Which Customer Experience Metric You Choose?
When it comes to measuring customer experience, you've got options. But what matters at the end of the day is how you use that information.
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Digital Transformation Is an Ongoing Process
Approaching digital transformation as a one and done initiative will thwart all of your efforts from the get-go.
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The Challenges of Delivering Personalized Customer Experiences
We asked marketers what they're biggest challenges are when creating personalized customer experiences. Their answers may surprise you.
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Watch These 4 Areas to Ensure Your Customer Experience Is Improving
If your customer experience model stays the same year after year, you've got a problem.
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Branding Manipulation
People are growing immune to manipulation by brands. Old branding controlled the journey. New branding supports it.
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Adobe in Talks to Buy Marketo, SAP Updates Marketing Cloud, Other News
Adobe and Marketo in Acquisition Talks, SAP Updates Marketing Cloud, SDL and Alibaba Cloud Partner and more CX News.
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