Articles
Tag: customer experience
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Why CVS Is Betting on Brick and Mortar
Why are pharmacy brands like CVS betting on brick & mortar as their primary way of doing business, if the benefits of digital disruption are so well-documented?
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What Does the Qualtrics $14 Billion IPO Mean for the CX Market?
CMSWire's Dom Nicastro explores the $14B planned IPO for customer experience management provider Qualtrics and what it means for the CX market.
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Pega Acquires Qurious, Salesforce Introduces Loyalty Management & More CX News
In this week's CX newsbyte, acquisitions from Pega, Mailchimp and Verve, an update from Salesforce. All that and more from the world of customer experience.
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Not All Customers Are Created Equal
If the people who provide your brand with higher revenue don’t receive a better CX in return, they'll go to a competitor that better recognizes their value.
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Experience Is the Method, Outcomes Are the Goal
Customer experience outcomes — not experiences — have become the new north star for progressive companies.
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10 Ways to Measure Chatbot Program Success
Chatbots may be all the rage, but you need some solid metrics around your programs to ensure success.
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How the Customer Experience Has Been Altered for Good
When it came to the customer experience, the norm for the insurance world used to be face-to-face interactions. That all ended in 2020.
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How SEO Can Boost Customer Experience
In SEO as in life, to get some, you have to give some. So forget about keyword stuffing and focus on providing a good user experience instead.
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Hootsuite Acquires Sparkcentral, Khoros Acquires Topbox and More CX News
Hootsuite acquired customer engagement platform, Sparkcentral to start the New Year with some big acquisition news, that and more in this week's newsbyte.
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The Skills Customer Engagement Practitioners Learned in 2020
The skills that were needed to execute your 2020 marketing plan were much different from those needed to make it successfully through the end of the year.
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How to Measure Your Customer Experience Maturity
A customer experience maturity assessment is a great way for organizations to identify areas for improvement and get a leg up from competitors.
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Let Customer Experience Drive Your Software Development
With the right mindset, your teams can develop software that delivers memorable customer experiences and creates long-term brand loyalty.
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5 Ways To Treat Your Loyal Customers as VIPs
Loyal customers really are VIPs, and are the most valuable customers a brand can have. Are you doing enough to keep them coming back?
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Common Ways CX Practitioners Use Voice of the Customer Templates
We dig into some common Voice of the Customer templates and how CX practitioners approach collecting their customers' feedback.
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