Articles
Electric utilities are under enormous pressure to reinvent their relationship with customers. Here's some lessons they can borrow from the high-tech world.
Continue reading...
Shopping cart abandonment costs brands billions of dollars each year, and yet much of it can be avoided through better customer-centric ecommerce practices.
Continue reading...
With the acceleration in digital engagement, leading companies have innovated quickly to replace or complement traditional, in-store experiences.
Continue reading...
The digital workplace made impressive strides this year. That and more highlights from the virtual Digital Workplace Experience 2020 conference.
Continue reading...
Customer experience practitioners can choose from a wide variety of key performance indicators to determine the success (or lack thereof) of their efforts.
Continue reading...
In this week's Newsbytes, SAP released its long-awaited CDP, Google updates its analytics platforms and more news from customer experience and marketing.
Continue reading...
How do companies go about improving customer service, and subsequently customer experience? It begins with understanding the new customer profile.
Continue reading...
Voice of Customer (VoC) programs have been shown to improve the customer journey, but only when brands use VoC metrics to obtain actionable insights.
Continue reading...
Twilio acquired Segment for $3.2B, the largest CDP acquisition to date. What does that mean for the industry?
Continue reading...
Now is the ideal time for B2B marketers to step up and lead the delivery of a better customer experience from end to end.
Continue reading...
The lift-and-shift approach to content migration creates thousands of unnecessary headaches.
Continue reading...
Snowflake scored huge momentum with the largest software IPO. Here's why those who manage customer data should care.
Continue reading...
Marketers and CX professionals are bracing for an unprecedented 2020 holiday shopping season this year. Here are some tips to help guide your journey.
Continue reading...
Brands are living on the edge of a significant marketing and CX breakthrough as IoT and edge computing expands their capabilities and reach.
Continue reading...