Articles
Tag: salesforce
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Adobe Partners With Red Hat, Google Updates AI Offering and More CX News
Adobe and IBM-owned Red Hat have partnered for cloud hosting under Red Hat and services through IBM to drive better customer experiences.
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Why Double the Number of Marketers Now Lead Customer Experience Initiatives
Recent data found twice as many marketers now lead CX initiatives compared to two years ago. Here is how marketing and CX are intersecting.
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ICANN Rejects $1.1B Sale of .ORG Domain Manager, Widen Debuts PIM App and More News
In this week's CX news, ICANN Board's decision to withhold consent for a change of control, Contentful partners with BVA and more news.
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7 Insights Into Salesforce's Acquisition of Evergage
Analysts and industry observers share their insights on what the most recent Salesforce-Evergage acquisition means to the market.
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What's Behind the Vision for the Salesforce CMS?
CMSWire caught up with Salesforce executives about the capabilities of its new content management system.
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Snowflake Raises $479M, Upland Acquires Localytics and More CX News
Snowflake raises $479 million in funding, Upland acquires Localytics, Habu launches with 15 million in funding and other CX news.
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Salesforce Acquires Evergage, CDP Industry Reached $1B in 2019 and More CX News
Salesforce acquires Evergage, CDP Institute reports that the industry reached $1B in 2019, Optimove acquired Axonite and other CX news.
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200-Plus Companies Unite Against CRM, Adobe WCM Goes Cloud Native, More News
More than 200 companies sign a "declaration" against CRM, Adobe updates AEM for Cloud Native Deployment, Elastic Path acquires Moltin, and more CX news.
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Salesforce CMS – The Trojan SharePoint of our Time?
Salesforce CMS could have the same effect that SharePoint had on intranets a decade ago. Wasn't the best product, but it was part of an existing infrastructure.
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10 Insights From the Black Friday, Cyber Monday Numbers
Data from Adobe and Salesforce show Black Friday and Cyber Monday once again set records. Ten takeaways marketers can use to improve their online campaigns.
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Where Does Salesforce CMS Fit in Content Management Industry?
While not a CMS leader, Salesforce may be on its way there with its new acquisition. So, what does the new Salesforce CMS signal to the WCM industry?
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Adobe, Salesforce Release CDPs, Marketo Suffers Outage and More DX News
Adobe, Salesforce release CDPs, Marketo suffers outage, 6sense Partners With Drift, Decibel raises 17 million and more DX News.
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Open Data Initiative, Meet Cloud Information Model: Do We Really Need Both?
Adobe, Microsoft and SAP have started one data initiative; AWS, Genesys and Salesforce another. Which will endure the test of time?
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Will Salesforce's CMS Help It Dominate the Digital Experience Market?
Salesforce, known for its CRM, recently debuted a new hybrid CMS. What impact will this have on the digital experience space?
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