Articles
Tag: marketing automation
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GDPR Isn't a Crisis for Email Marketers, It's an Opportunity
GDPR offers brands an opportunity to build trust and clarity around their marketing operations. Unfortunately, few companies see it that way
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3 Reasons Your Marketing Team Might Not Be Ready for AI
You want an AI application and may need one as well. But is your marketing department actually mature enough to reap the benefits?
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Ignore the Vendor Hype: Tips for Selecting a Marketing Automation Platform
With so many choices and so much vendor hype, it can be hard to evaluate marketing automation platforms. Here are some tips that will make the process easier.
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What is Marketing Automation and How Does It Help Marketers?
We explore the definition of marketing automation software, its features, components, how is it used and what the benefits are for marketers who implement it.
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Think Twice About Automating Your Marketing
In 2018, dial back your use of marketing automation software and reach out to customers and prospects in more personalized ways.
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4 Marketing Automation Trends to Watch in 2018
The trends to watch in 2018 include the emergence of technologies that allow marketers to create more personalized experiences for target prospects at scale.
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Crownpeak's New Release, Salesforce Platform Updates, More News
Catch up on the latest news from the customer experience realm in this news bite column.
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7 Things to Consider Before You Invest in a Robotic Process Automation (RPA) System
There is more to buying a robotic process automation system than just evaluating a tool set or finding the right price point. Here are some tips for companies about to start their procurement process.
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What is Marketo?: A Marketer's Guide
Marketo is SaaS based marketing automation software built to help organizations automate and measure marketing engagement, tasks and workflows. Based in San Mateo, California the company sells marketing automation software to help B2B and B2C marketers target qualified leads, produce lead-to-revenue opportunities and execute automated, personalized marketing campaigns across multiple
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Marketo's New CMO Completes Post-Vista Executive Shakeup
Marketo has completed its executive team shakeup post Vista Equity acquisition with the hiring of a new chief marketing officer. The San Mateo, Calif.-based marketing automation provider named Sarah Kennedy as its new CMO yesterday.
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New Players in Digital Marketing Analytics Emerge
New players that have emerged in Gartner's world of digital marketing analytics platforms are embracing people-based marketing and they're building a true omnichannel view of people. Martin Kihn, research vice president who specializes in data-driven marketing for the Stamford, Conn.-based research firm, shared those thoughts in an interview with CMSWire.
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HubSpot Unveils Conversations, Its 'Biggest Project' Yet, at INBOUND
BOSTON — HubSpot unveiled a series of product updates today on the first full day of its 21,000-attendee INBOUND customer conference taking place at the Boston Exhibition and Convention Center.
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Amperity’s Intelligent Customer Data Platform Comes Out of Stealth Mode
Amperity is coming out of stealth mode today with an eponymously-named product that solves a problem which vexed CEO Kabir Shahani for years: how to connect data at large scale and create a unified view of the customer.
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Act-On Software Bets on Spreadsheets with Engagement Insights
Act-On Software is banking on Google Sheets and Microsoft Excel to deliver analytics from its marketing automation platform through a new reporting tool released today. The Portland, Ore.-based marketing automation provider released Engagement Insights, which produces analytics through pre-configured, templated reports in Microsoft Excel and Google Sheets.
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