Articles
Tag: marketing automation
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How to Cut Back on Martech Bloat
With budgets always on the list of big CX challenges, it's time to unify and streamline your martech stack to make it more effective and efficient.
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API Security: 6 Important Best Practices
Gartner predicted that application security spending would reach $3.2 billion in 2020, a 6% increase from 2019 and with it comes the need for API security.
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How Businesses Can Benefit from Web Browser Automation
Web browser automation tools automate simple, repetitive tasks and can help add value to your business. Here's how.
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What Is Marketo? A Marketer's Guide
CMSWire's Dom Nicastro sheds light on Marketo and what marketers need to know to get the most out of this SaaS-based suite.
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Are You Leveraging the Full Power of Sitecore?
If you’ve invested in Sitecore, are you taking full advantage of its extensive publishing power and marketing muscle?
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What Are the Bare Necessities of a Remote Marketing Team?
What platforms do we absolutely need to take marketing projects from inception to completion?
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Where Agile Fits Into DX Technology Selection
Agile methodologies have become a part of enterprise business, and at the recent DX Summit there was much talk around agile and how it is being used with DX.
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What to Expect From CX in 2020: 3 Accelerating Trends
CX professionals should double down on customer success, prepare for customer master data management and look for changes in marketing automation in 2020.
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How Many Marketing Emails Is Too Many Marketing Emails?
Unfortunately there's no magical formula for how frequently brands should email prospects, but marketers can take steps to ensure their emails provide value.
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The Next Evolution in Email Marketing: Beyond Personalization
Research shows about half of all email marketing contains only basic personalization, consisting of low-cost tactics like following up with inactive customers.
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Elements of an Effective Marketing Newsletter
Some newsletters are effective and produce good results for the senders. Others go largely ignored. What makes the difference?
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Drip Campaigns Are Wearing Me Down
Very few people are anxious to be added to more email mailing lists.
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Buyer Beware: Make Sure You Read the Marketing Automation Provider Fine Print
Mailchimp changed its prices earlier this year, providing a valuable lesson for buyers of automation platforms. Vendors can make changes at any time.
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How to Get an Email Drip Campaign Up and Running
How to get started with a B2B email drip marketing campaign that converts.
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