Articles
Tag: marketing automation
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Buyer Beware: Make Sure You Read the Marketing Automation Provider Fine Print
Mailchimp changed its prices earlier this year, providing a valuable lesson for buyers of automation platforms. Vendors can make changes at any time.
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How to Get an Email Drip Campaign Up and Running
How to get started with a B2B email drip marketing campaign that converts.
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Salesforce's Major Outage Reinforces Pitfalls of Cloud Software World
Salesforce Pardot users suffered a major software outage on May 17 that lasted for days. Here are the lessons learned.
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How Martech Is Shifting the Sales and Marketing Relationship
The martech explosion continues and as it does it's bringing sales and marketing teams closer. Here's why.
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Marketing Automation, Beyond the First Hello
Marketing automation tools make a marketer’s life easier and improve the customer experience in many ways.
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10 Ways the Adobe, Marketo Acquisition Will Impact Marketo's Users
Adobe's acquisition of Marketo is happening. But how will the space's biggest acquisition to date impact current Marketo users?
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Adobe Acquires Marketo: Good Things Are Seldom Cheap
Adobe's $4.75 billion price tag for Marketo seems steep. A look at what the marketing automation buy brings to Adobe.
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3 Daily Activities This B2B Marketer Can’t Do Without
How a thoughtful daily routine can make you better at your job.
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How to Create Emails Your Customers Look Forward to Opening
How brands are creating email marketing campaigns that customers truly look forward to opening.
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Landing Page vs Squeeze Page: What's the Difference?
What is the difference between a landing page and a squeeze page, and what's the best use case for each? We've asked marketing experts for their take.
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7 Landing Page Design Mistakes to Avoid
Landing pages are a major part of digital marketing. And yet, too many marketers make common design mistakes. Here are seven mistakes experts warn to avoid.
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5 Marketing Automation Trends in the Forefront of 2018
Marketers spend billions on marketing automation technology each year. We look ahead to see what the remainder of 2018 will hold for marketers.
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25 Free WordPress Marketing Plugins You Should Be Using
Looking to take your WordPress site to the next level? We've compiled 25 free WordPress plugins designed to help marketers and content creators alike.
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13 Noteworthy Enterprise Marketing Automation Tools
There's no shortage of automation marketing tools to choose from, over 6000 at according to Scott Brinker's list, which begs the question, "where do you start?"
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