Articles
Tag: marketing automation
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How SMBs Are Joining the Automation Race
Automation is gaining traction across enterprises and SMBs are joining the party. Here's why.
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Salesforce Updates Digital 360 With New Features to Marketing and Commerce Clouds
Salesforce expands its customer data platform, introduces new data integrations, partners with Google for first-party data, and more.
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Klaviyo Raises $320 Million in Series D Funding
Klaviyo, a customer data and marketing automation platform, has announced that it has raised a $320 million Series D round of funding.
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CX Newsbyte: Acquisitions Abound, Google Cloud & LivePerson Partner up and More News
Demandbase acquires InsideView and DemandMatrix, TGP and Francisco Partners set to acquire Boomi, Google Cloud Partners with LivePerson and more.
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How Marketers Can Innovate Without Third-Party Cookies
Most marketers have relied on third-party cookies to fuel their acquisition funnel but now they are are finding better ways to personalize content.
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Sitecore Set To Acquire Moosend as Part of Ongoing 1.2B Growth Plan
Sitecore announced the acquisition of Moosend, a marketing automation and campaign management platform, as part of Sitecore’s ongoing $1.2 billion growth plan.
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Adobe Adds New Features and Capabilities to Adobe Experience Manager
Adobe announced new Adobe Experience Manager capabilities that endeavor to combat recurring customer experience management issues.
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Oracle Adds Oracle Journeys, Dell Announces VMWare Spin-off and More News
Oracle adds Oracle Journeys, Dell announces VMWare spin-off and more news.
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Overcome Marketing Budget Limitations With These Tips
As a result of the downturn, many companies and organizations have pulled back on their marketing and branding efforts. That's a mistake.
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Why Your Social Media Strategy Needs Less Automation
More people are using social media than ever before and automation helps brands reach their audience. But how much automation is too much?
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What Is Marketing Automation and How Does It Help Marketers?
We explore the definition of marketing automation software, its features, components, how is it used and what the benefits are for marketers who implement it.
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Is Marketing Localization The New Globalization?
The pandemic has put a renewed focus on local markets. Here is how organizations can adapt their tactics to thrive in this period of localization.
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How To Liberate Marketing From Mundane Tasks With AI
In 2021 brands need to be more adaptive and assemble experiences more quickly to meet digital savvy customer’s evolving needs and expectations.
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How to Cut Back on Martech Bloat
With budgets always on the list of big CX challenges, it's time to unify and streamline your martech stack to make it more effective and efficient.
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