Articles
Tag: marketing automation
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5 Marketing Automation Trends in the Forefront of 2018
Marketers spend billions on marketing automation technology each year. We look ahead to see what the remainder of 2018 will hold for marketers.
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25 Free WordPress Marketing Plugins You Should Be Using
Looking to take your WordPress site to the next level? We've compiled 25 free WordPress plugins designed to help marketers and content creators alike.
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13 Noteworthy Enterprise Marketing Automation Tools
There's no shortage of automation marketing tools to choose from, over 6000 at according to Scott Brinker's list, which begs the question, "where do you start?"
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GDPR Isn't a Crisis for Email Marketers, It's an Opportunity
GDPR offers brands an opportunity to build trust and clarity around their marketing operations. Unfortunately, few companies see it that way
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3 Reasons Your Marketing Team Might Not Be Ready for AI
You want an AI application and may need one as well. But is your marketing department actually mature enough to reap the benefits?
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Ignore the Vendor Hype: Tips for Selecting a Marketing Automation Platform
With so many choices and so much vendor hype, it can be hard to evaluate marketing automation platforms. Here are some tips that will make the process easier.
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What is Marketing Automation and How Does It Help Marketers?
We explore the definition of marketing automation software, its features, components, how is it used and what the benefits are for marketers who implement it.
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Think Twice About Automating Your Marketing
In 2018, dial back your use of marketing automation software and reach out to customers and prospects in more personalized ways.
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4 Marketing Automation Trends to Watch in 2018
The trends to watch in 2018 include the emergence of technologies that allow marketers to create more personalized experiences for target prospects at scale.
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Crownpeak's New Release, Salesforce Platform Updates, More News
Catch up on the latest news from the customer experience realm in this news bite column.
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7 Things to Consider Before You Invest in a Robotic Process Automation (RPA) System
There is more to buying a robotic process automation system than just evaluating a tool set or finding the right price point. Here are some tips for companies about to start their procurement process.
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What is Marketo?: A Marketer's Guide
Marketo is SaaS based marketing automation software built to help organizations automate and measure marketing engagement, tasks and workflows. Based in San Mateo, California the company sells marketing automation software to help B2B and B2C marketers target qualified leads, produce lead-to-revenue opportunities and execute automated, personalized marketing campaigns across multiple
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Marketo's New CMO Completes Post-Vista Executive Shakeup
Marketo has completed its executive team shakeup post Vista Equity acquisition with the hiring of a new chief marketing officer. The San Mateo, Calif.-based marketing automation provider named Sarah Kennedy as its new CMO yesterday.
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New Players in Digital Marketing Analytics Emerge
New players that have emerged in Gartner's world of digital marketing analytics platforms are embracing people-based marketing and they're building a true omnichannel view of people. Martin Kihn, research vice president who specializes in data-driven marketing for the Stamford, Conn.-based research firm, shared those thoughts in an interview with CMSWire.
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