Articles
Tag: marketing automation
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The Next Evolution in Email Marketing: Beyond Personalization
Research shows about half of all email marketing contains only basic personalization, consisting of low-cost tactics like following up with inactive customers.
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Elements of an Effective Marketing Newsletter
Some newsletters are effective and produce good results for the senders. Others go largely ignored. What makes the difference?
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Drip Campaigns Are Wearing Me Down
Very few people are anxious to be added to more email mailing lists.
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Buyer Beware: Make Sure You Read the Marketing Automation Provider Fine Print
Mailchimp changed its prices earlier this year, providing a valuable lesson for buyers of automation platforms. Vendors can make changes at any time.
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How to Get an Email Drip Campaign Up and Running
How to get started with a B2B email drip marketing campaign that converts.
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Salesforce's Major Outage Reinforces Pitfalls of Cloud Software World
Salesforce Pardot users suffered a major software outage on May 17 that lasted for days. Here are the lessons learned.
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How Martech Is Shifting the Sales and Marketing Relationship
The martech explosion continues and as it does it's bringing sales and marketing teams closer. Here's why.
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Marketing Automation, Beyond the First Hello
Marketing automation tools make a marketer’s life easier and improve the customer experience in many ways.
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10 Ways the Adobe, Marketo Acquisition Will Impact Marketo's Users
Adobe's acquisition of Marketo is happening. But how will the space's biggest acquisition to date impact current Marketo users?
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Adobe Acquires Marketo: Good Things Are Seldom Cheap
Adobe's $4.75 billion price tag for Marketo seems steep. A look at what the marketing automation buy brings to Adobe.
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3 Daily Activities This B2B Marketer Can’t Do Without
How a thoughtful daily routine can make you better at your job.
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How to Create Emails Your Customers Look Forward to Opening
How brands are creating email marketing campaigns that customers truly look forward to opening.
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Landing Page vs Squeeze Page: What's the Difference?
What is the difference between a landing page and a squeeze page, and what's the best use case for each? We've asked marketing experts for their take.
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7 Landing Page Design Mistakes to Avoid
Landing pages are a major part of digital marketing. And yet, too many marketers make common design mistakes. Here are seven mistakes experts warn to avoid.
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