Articles
Tag: marketing automation
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Why Marketers Are Thankful This Holiday Season
What makes marketers thankful this holiday season? Technology, their teams and everything in between, they told CMSWire.
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Do You Need Customer Journey Orchestration?
Will marketing automation or customer journey orchestration meet your needs? There's no hard and fast answer, but this criteria will help you decide.
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What Is Marketing Automation and How Does It Help Marketers?
We explore the definition of marketing automation software, its features, components, how is it used and what the benefits are for marketers who implement it.
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Creating a More Progressive Digital Marketing Strategy
Marketing teams are under pressure to stand out from their peers at a time where the proliferation of consumer platforms is complicating outreach efforts.
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Twilio Announces Twilio Engage, Company's Latest Marketing Automation Platform
Twilio announced the launch of Twilio Engage last week, an automation platform aimed at helping marketers deliver omnichannel campaigns fit for the digital era.
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What Marketers Need to Know About Intuit's $12B Acquisition of Mailchimp
Getting behind the largest acquisition of a standalone marketing provider — Intuit's $12 billion grab of Mailchimp.
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Can BIMI Help Marketers Build Customer Trust?
How BIMI (Brand Indicators for Message Identification) can do for email marketing what https in front of a web address did for websites.
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Adobe Announces Milestone in AI-Capabilities Usage for Adobe Experience Cloud
Salesforce shared a new milestone in a recent blog post around the implementation and customer usage of AI in its Adobe Experience Cloud.
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Conversational AI: Creating a Framework of Ethics and Trust
The use of conversational and other AI applications is on the rise across many industries. But are we baking ethics and trust into these algorithms?
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What Is Email Automation And How Does It Fuel Marketing Strategy?
Discussing the principles and foundational elements of email automation, one of the go-to tools in the marketer's toolbox.
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Acquia Acquires Widen, Salesforce Updates Service Cloud and More CX News
Acquia acquired Widen, a digital asset management (DAM) provider, to lead this week's customer experience and digital marketing software news.
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Microsoft, LinkedIn, Teams Pulled Together, Google Offers up Spaces & More News
Microsoft adds muscle to Teams, Google offers everyone some Spaces, Automation Anywhere may be looking at an IPO and more digital workplace news.
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Email Marketing’s Increasing Role as Third-Party Cookies Disappear
Five ways email marketing’s role will grow as priorities shift in response to the sunsetting of third-party cookies.
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A Look at the Top 5 Marketing Automation Software by Market Share
With so many variables at play when selecting automation tools, how do you know which ones to prioritize? Here are some key statistics and insights.
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