Articles
Tag: marketing automation
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What Marketers Need to Know About Intuit's $12B Acquisition of Mailchimp
Getting behind the largest acquisition of a standalone marketing provider — Intuit's $12 billion grab of Mailchimp.
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Can BIMI Help Marketers Build Customer Trust?
How BIMI (Brand Indicators for Message Identification) can do for email marketing what https in front of a web address did for websites.
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Adobe Announces Milestone in AI-Capabilities Usage for Adobe Experience Cloud
Salesforce shared a new milestone in a recent blog post around the implementation and customer usage of AI in its Adobe Experience Cloud.
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Conversational AI: Creating a Framework of Ethics and Trust
The use of conversational and other AI applications is on the rise across many industries. But are we baking ethics and trust into these algorithms?
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What Is Email Automation And How Does It Fuel Marketing Strategy?
Discussing the principles and foundational elements of email automation, one of the go-to tools in the marketer's toolbox.
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Acquia Acquires Widen, Salesforce Updates Service Cloud and More CX News
Acquia acquired Widen, a digital asset management (DAM) provider, to lead this week's customer experience and digital marketing software news.
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Microsoft, LinkedIn, Teams Pulled Together, Google Offers up Spaces & More News
Microsoft adds muscle to Teams, Google offers everyone some Spaces, Automation Anywhere may be looking at an IPO and more digital workplace news.
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Email Marketing’s Increasing Role as Third-Party Cookies Disappear
Five ways email marketing’s role will grow as priorities shift in response to the sunsetting of third-party cookies.
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A Look at the Top 5 Marketing Automation Software by Market Share
With so many variables at play when selecting automation tools, how do you know which ones to prioritize? Here are some key statistics and insights.
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7 Factors That Determine Email Deliverability
While deliverability can sometimes feel out of a business’s control, inbox placement is actually governed by seven factors.
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How SMBs Are Joining the Automation Race
Automation is gaining traction across enterprises and SMBs are joining the party. Here's why.
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Salesforce Updates Digital 360 With New Features to Marketing and Commerce Clouds
Salesforce expands its customer data platform, introduces new data integrations, partners with Google for first-party data, and more.
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Klaviyo Raises $320 Million in Series D Funding
Klaviyo, a customer data and marketing automation platform, has announced that it has raised a $320 million Series D round of funding.
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CX Newsbyte: Acquisitions Abound, Google Cloud & LivePerson Partner up and More News
Demandbase acquires InsideView and DemandMatrix, TGP and Francisco Partners set to acquire Boomi, Google Cloud Partners with LivePerson and more.
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