Articles
Tag: marketing automation
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Oracle Adds Oracle Journeys, Dell Announces VMWare Spin-off and More News
Oracle adds Oracle Journeys, Dell announces VMWare spin-off and more news.
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Overcome Marketing Budget Limitations With These Tips
As a result of the downturn, many companies and organizations have pulled back on their marketing and branding efforts. That's a mistake.
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Why Your Social Media Strategy Needs Less Automation
More people are using social media than ever before and automation helps brands reach their audience. But how much automation is too much?
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What Is Marketing Automation and How Does It Help Marketers?
We explore the definition of marketing automation software, its features, components, how is it used and what the benefits are for marketers who implement it.
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Is Marketing Localization The New Globalization?
The pandemic has put a renewed focus on local markets. Here is how organizations can adapt their tactics to thrive in this period of localization.
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How To Liberate Marketing From Mundane Tasks With AI
In 2021 brands need to be more adaptive and assemble experiences more quickly to meet digital savvy customer’s evolving needs and expectations.
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How to Cut Back on Martech Bloat
With budgets always on the list of big CX challenges, it's time to unify and streamline your martech stack to make it more effective and efficient.
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API Security: 6 Important Best Practices
Gartner predicted that application security spending would reach $3.2 billion in 2020, a 6% increase from 2019 and with it comes the need for API security.
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How Businesses Can Benefit from Web Browser Automation
Web browser automation tools automate simple, repetitive tasks and can help add value to your business. Here's how.
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What Is Marketo? A Marketer's Guide
CMSWire's Dom Nicastro sheds light on Marketo and what marketers need to know to get the most out of this SaaS-based suite.
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Are You Leveraging the Full Power of Sitecore?
If you’ve invested in Sitecore, are you taking full advantage of its extensive publishing power and marketing muscle?
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What Are the Bare Necessities of a Remote Marketing Team?
What platforms do we absolutely need to take marketing projects from inception to completion?
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Where Agile Fits Into DX Technology Selection
Agile methodologies have become a part of enterprise business, and at the recent DX Summit there was much talk around agile and how it is being used with DX.
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What to Expect From CX in 2020: 3 Accelerating Trends
CX professionals should double down on customer success, prepare for customer master data management and look for changes in marketing automation in 2020.
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