Articles
Tag: marketing automation
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Where Agile Fits Into DX Technology Selection
Agile methodologies have become a part of enterprise business, and at the recent DX Summit there was much talk around agile and how it is being used with DX.
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What to Expect From CX in 2020: 3 Accelerating Trends
CX professionals should double down on customer success, prepare for customer master data management and look for changes in marketing automation in 2020.
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How Many Marketing Emails Is Too Many Marketing Emails?
Unfortunately there's no magical formula for how frequently brands should email prospects, but marketers can take steps to ensure their emails provide value.
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The Next Evolution in Email Marketing: Beyond Personalization
Research shows about half of all email marketing contains only basic personalization, consisting of low-cost tactics like following up with inactive customers.
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Elements of an Effective Marketing Newsletter
Some newsletters are effective and produce good results for the senders. Others go largely ignored. What makes the difference?
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Drip Campaigns Are Wearing Me Down
Very few people are anxious to be added to more email mailing lists.
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Buyer Beware: Make Sure You Read the Marketing Automation Provider Fine Print
Mailchimp changed its prices earlier this year, providing a valuable lesson for buyers of automation platforms. Vendors can make changes at any time.
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How to Get an Email Drip Campaign Up and Running
How to get started with a B2B email drip marketing campaign that converts.
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Salesforce's Major Outage Reinforces Pitfalls of Cloud Software World
Salesforce Pardot users suffered a major software outage on May 17 that lasted for days. Here are the lessons learned.
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How Martech Is Shifting the Sales and Marketing Relationship
The martech explosion continues and as it does it's bringing sales and marketing teams closer. Here's why.
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Marketing Automation, Beyond the First Hello
Marketing automation tools make a marketer’s life easier and improve the customer experience in many ways.
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10 Ways the Adobe, Marketo Acquisition Will Impact Marketo's Users
Adobe's acquisition of Marketo is happening. But how will the space's biggest acquisition to date impact current Marketo users?
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Adobe Acquires Marketo: Good Things Are Seldom Cheap
Adobe's $4.75 billion price tag for Marketo seems steep. A look at what the marketing automation buy brings to Adobe.
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3 Daily Activities This B2B Marketer Can’t Do Without
How a thoughtful daily routine can make you better at your job.
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