Articles
Tag: ai
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Why Prescriptive Analytics Is the Future of Marketing
Prescriptive analytics has become a real competitive advantage for marketers. Here's why.
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How PMOs Can Future-Proof Their Role in the Face of Encroaching AI
Gartner predicts that by 2030, artificial intelligence technologies will perform as much as 80% of the PMO’s traditional day-to-day work.
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What the Future Holds for Customer Support
Over the coming years, customer support professionals will be equipped to better assist customers through a combination of improved technology and soft skills.
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The Transformation of RPA to IPA: Intelligent Process Automation
Giving customers direct access to IPA tools allows them to receive consistent solutions to their problems, faster and more efficiently than before.
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Google Executive Shines Light on the Path to AI in the Enterprise
A Google AI executive spoke to a crowd at MIT about big AI questions and what it takes to bring artificial intelligence into an organization.
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Decisioning – The Only Way to Accelerate Analytics to Value
Analytics only drives value when positive outcomes are generated from the data. Otherwise, why do it at all?
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3 Ways Artificial Intelligence Is Transforming Customer Experience
One key for brands looking to make AI part of their CX strategy is to test the AI outputs before they are released to customers.
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Are Predictive Analytics Trustworthy?
No question that predictive analytics is a hot topic but according to recent data more than half of CEOs don't trust the accuracy of their data. Here's why.
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Why You Need to Know the Difference Between AI and Automation
A truly robust use of AI and automation in everyday work — not just narrow applications — will require both education and an open-minded approach.
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AI's Greatest Gift to Your Customers? The Vanishing Interface
Digital experience technology's history has been one of incrementally removing friction from experiences until you forget the digital interface is there.
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Can Marketers Use AI-Generated Synthetic Media for Good?
While the potential to use digitally-augmented and deep fake marketing content might be fun to daydream about, there's a dark side and it’s very real.
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3 Ways AI and Automation Aid Personalization
How is AI and the automation it provides benefiting brands on the front end, specifically with personalization initiatives?
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6 Steps to Lay the Foundation for AI in Marketing
How do you actually implement artificial intelligence in your marketing processes? Where do you begin? You start with these essential steps.
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Machine Learning Isn’t Rocket Science
Machine learning isn't a predictive tool. It is however a great way to analyze a lot of data and an efficient way to learn about repetitive behavior.
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