Articles
Tag: cxm
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What Marketers Need to Know About Google Analytics 4
Analytics experts break down the highlights for Google Analytics 4, the search giant's new version of its web analytics platform.
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6 Key Takeaways From DX Summit 2020
COVID-19 has customer experience changing and evolving, which was the backdrop for this year's DX Summit 2020. Here are 6 of the key takeaways.
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The Unique Challenge of Building Customer Loyalty in an Online Only World
One elusive element of online interactions is how to build loyalty in a space that too often makes customers feel like just another number.
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Act-On Integrates With Zoom, Amperity Partners With Zendesk and More DX News
This week, Act-On Software launched an integration with Zoom, Amperity and ZenDesk partner for personalization, HCL Software Announces Volt MX and more.
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5 Customer Success Lessons Electric Utilities Should Adopt from High-Tech
Electric utilities are under enormous pressure to reinvent their relationship with customers. Here's some lessons they can borrow from the high-tech world.
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How to Sell Customers on the Benefits of AI-Powered Customer Support
It’s time for marketers to show consumers that rather than being an obstacle, AI is a touchpoint in a frictionless end-to-end experience.
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Podcast Ad Personalization: Is It Going Too Far?
We’ve spoken to podcast platforms and ads experts to determine whether podcast ad personalization could be entering dangerous territory.
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Avoiding the High Costs of Shopping Cart Abandonment
Shopping cart abandonment costs brands billions of dollars each year, and yet much of it can be avoided through better customer-centric ecommerce practices.
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The New Normal: It’s All About the Experience
With the acceleration in digital engagement, leading companies have innovated quickly to replace or complement traditional, in-store experiences.
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Which KPIs Are Right to Measure Your Customer Experience?
Customer experience practitioners can choose from a wide variety of key performance indicators to determine the success (or lack thereof) of their efforts.
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Google Updates Google Analytics, SAP Launches CDP and More CX News
In this week's Newsbytes, SAP released its long-awaited CDP, Google updates its analytics platforms and more news from customer experience and marketing.
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What Is Voice of the Customer and What Does it Mean for Customer Experience?
Voice of Customer (VoC) programs have been shown to improve the customer journey, but only when brands use VoC metrics to obtain actionable insights.
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Dave Bukovinsky: Don't Let Silos Get in the Way of Customer Experience Evolution
Dave Bukovinsky of CSG discusses the emergence of CX platforms and the impact of AI and chatbots on customer experience in our latest DX Leader interview.
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Twilio's $3.2 Billion Grab of Segment: What's Behind the Largest CDP Acquisition?
Twilio acquired Segment for $3.2B, the largest CDP acquisition to date. What does that mean for the industry?
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