Articles
Tag: cxm
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How to Ditch the Guesswork and Create a Culture That's Driven by Data
Purchasing more tools won’t automatically help people start making data-driven decisions. It takes a culture shift and a shift in mindset.
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The Newfound Power of DAM
DAM must be seen as more than just DAM: it is a critical component of the marketing technology system.
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Who Is the Most Important Person on Your Content Team?
Every single content shop, whether internal or external, needs great project managers.
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Combine Chatbots and RPA Bots for Better Customer Service
Robotic process automation (RPA) bots can help support human agents as well as virtual agents.
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Understanding the Myths and Realities of a True CDP
Clearing up the misconceptions, uncovering the hidden benefits and reaffirming the unique value a CDP provides.
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Is the Internet Hollowing Out the Middle Class?
I’ve always believed the internet was a force for good. But then, it’s just another technology, and there’s nothing inherently good or bad about a technology.
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ICYMI: Open Source vs. Open Core, Notes and Domino Return to Their Roots, More
Our top stories from the week of April 15-19, 2019
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Publicis Buys Epsilon for $4.4B, Salesforce Debuts New Einstein Services, More News
Publicis bought Epsilon in a $4.4 billion deal, CDP provider BlueConic released AI Workbench and more in customer experience news.
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How to Measure Your Ecommerce Success
A look into the factors that drive ecommerce success and how to use them to improve your own efforts.
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What Does Martech's Ecosystem Evolution Mean for Marketers?
How do marketers sort through their martech ecosystem while somehow artfully and skillfully integrating software you've built? Now add 7000+ martech options.
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Don't Confuse Digital Transformation with Customer Experience
When it comes to customer experience, businesses should recognize digital transformation isn’t the driver, it’s the vehicle.
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Are You Listening to Your Customers or Just Tuning Out?
Surveys are a great tool when used appropriately, but other methods are available and it’s crucial to recognize what’s best for the job.
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How to Land Your Content Marketing Dream Job
Marketing leaders offer advice to those applying for the content marketing position of their dreams.
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Web Accessibility Serves Everyone: Here's How to Get Started
For many disabled people, interacting with website elements and accessing information online can range from difficult to outright impossible.
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