Articles
Tag: cxm
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How to Get Your Whole Company to Buy Into the Customer Experience Ethic
To compete today, everyone in a company needs to more deeply empathize with what customers experience when engaging with the brand.
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How Voice Is Changing Customer Experience Practices for the Better
Voice interactions with artificial-intelligence-powered entities are not only possible, they’re becoming ubiquitous.
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6 Ways to Make Your Customer Journeys Continuous
The concept of an omnichannel customer experience has been around for 15 years, but that doesn't mean we're any closer to delivering it.
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Traditional Communications Reflects a Feudal Mindset
We need a massive overhaul of how content is created. Content must be measured based on its use and usefulness.
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ICYMI: Top Chatbot Builders, Learning From GDPR’s First Fines, More
CMSWire's top stories, events and resources from the week of February 11-15, 2019
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The AI and Machine Learning Revolution Is Coming for Content Marketing
The conversation will soon stop revolving around whether you should use AI and ML and will be about whether you were an early or late-adopter.
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How Marketers Can Use Regressions for Better Machine Learning Initiatives
Looking to establish relationships in your data? Regression analysis can help.
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Optimizely Integrates With Slack, Adobe Updates AEM and More CX News
Optimizely integrates with Slack, Sitel Group hires CEO, Persado unveils Descriptive Insights and other customer experience news stories.
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What CMOs Should Tell Board Members (and What Boards Should Be Asking)
Marketers have an opportunity to help board of directors understand marketing and the right questions to ask — but most are missing out.
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How to Gain Corporate Buy-In for Customer Experience Initiatives
No matter how good your plan may be, without corporate buy-in, you won’t get the funds to make your winning CX strategy a reality.
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Think You Aren't a Content Marketer? Think Again
Many of us act as content marketers for our businesses, even if our official job titles say otherwise.
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What We Really Mean By ‘Clean Design’
Clean design typically means uncluttered, simple and more white space. But if you're removing elements that are useful for customers, you're doing it wrong.
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10 Steps to Making Better Technology Choices
Selecting the right vendor and technology for your digital initiatives is a critical early choice.
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Using Behavioral Intelligence to Improve Your Site's User Experience
Web analytics only tells half the story, digital body language tells the rest.
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