Articles
Tag: cxm
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Optimove Obtains $75M to Scale Customer Journeys and Personalization
Optimove announced today a $75 million investment led by global growth investor Summit Partners.
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4 Reasons Why Explainable AI Is the Future of AI
Explainable AI (XAI) allows brands to be transparent in their use of AI applications, which increases user trust and the overall acceptance of AI.
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Can BIMI Help Marketers Build Customer Trust?
How BIMI (Brand Indicators for Message Identification) can do for email marketing what https in front of a web address did for websites.
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Freshworks Debuts IPO, Optimizely Launches Data Core Service & More CX News
Freshworks files IPO, Optimizely launches data core service and more customer experience and digital marketing software news.
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Unforgettable Customer Experiences Share a Common Trait: Authenticity
What is authenticity? How can you leverage it in your business to deliver truly authentic experiences?
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Oracle Announces New Automated Lead Generation and Qualification Solution
Part of Oracle Advertising and CX, Fusion Marketing enables marketers to create campaigns that span traditional marketing and advertising channels.
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The Highest Paid Privacy Professional Roles in 2021
Filling data privacy roles is getting expensive. Here we look at the top-earning salaries among privacy leaders in 2021.
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EX and CX Come Down to the Same Thing: Put the Person First
Employee and customer experiences are really chasing after the same goal of keeping people delighted and engaged.
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Providing Customer Experience While Maintaining Customer Expectations
Customer behavior has changed and there’s evidence it’s not going back. The new habits formed over the last 18 month in many cases are here to stay.
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Adobe Announces Milestone in AI-Capabilities Usage for Adobe Experience Cloud
Salesforce shared a new milestone in a recent blog post around the implementation and customer usage of AI in its Adobe Experience Cloud.
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Does Your Business Have a Customer Support Bill of Rights?
Does your business have a customer bill of rights? This simple set of expectations can show customers that you truly care.
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Accenture Announced Its Intent to Acquire Experity
Accenture is working to acquire Experity, a leading provider of cloud-based customer experience and commerce solutions.
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Is Your Digital Employee Experience Focused on the Wrong Thing?
Digital employee experience (DEX) has typically focused on the employee lifecycle. Yet I would argue DEX has a much more important opportunity.
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What Is Customer Satisfaction Score (CSAT)?
Discover how to harness the power of customer feedback from simple KPI metrics like the customer satisfaction score (CSAT).
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