Articles
Tag: cxm
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What You Need To Know About Salesforce Certifications
A look at the Salesforce Certifications that will help make you more marketable and better paid, as well as information on training and costs.
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4 Keys to a Successful Customer Experience Operating Model
Is improving customer experience today actually difficult for employees to accomplish? It doesn’t have to be, if you create the right alignments.
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inMotionNow Acquires Lytho, Arc Publishing Rebrands as Arc XP and More CX News
This week's customer experience and digital marketing Newsbytes leads with inMotionNow's acquisition of Lytho.
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Ready for Yet Another Label for Content Management Software? Meet Agile CMS
Forrester debuted a new report, its Agile CMS Wave, replacing the Web Content Management Wave. We cut through the hype to uncover what you need to know.
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Creating Content in B2B: How to Avoid the Substance Gap
When B2B companies rely on jargon, hyperbole and self-centered statements it creates a substance gap between them and their intended audience.
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What We Can Learn From the Breakdowns in the Government's Vaccine Digital Rollout
Several government digital vaccine rollouts faced multiple challenges. Here we glean the lessons for digital CX practitioners.
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CX Decoded Podcast: Overcoming Marketing Bad Habits
In our latest edition of CX Decoded, we catch up with Liz Miller and Nicole France of Constellation about marketing bad behaviors.
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Moving Digital Transformation Efforts Forward, With an Eye to CX
The single most important element of successful transformation is a coherent and well-defined enterprise strategy — not a specific customer experience strategy.
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The Differences Between Customer Service, Experience and Excellence
In most cases, poor customer experiences are rooted in inefficient or outdated processes and technology — or at times, both.
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6sense Reaches $2.1 Billion Evaluation, Khoros Named Adobe Partner & More News
This week in CX news, 6sense raises $125 million on a $2.1 billion evaluation, Holler Gets 36 million in funding, Mach Alliance welcomes NewStore and more news.
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Digital Customer Experience Lessons From Getting My Car Serviced
How did my car dealership transform from virtually zero digital interactions to almost a fully DX? Easy. It listened to its customers and employees.
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Bringing the 'Customer' Back Into Customer Experience
Metrics such as lowest cost channel, call handle time and calls per hour still abound. While not inherently bad, they omit one critical thing: the customer.
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3 Ways to Design a Successful CX Program — and Why Most Miss Them
A successful customer experience program involves seven intricately-linked steps. The first step is program design.
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7 Insights Into Crownpeak's Acquisition of e-Spirit
Crownpeak made waves in the Digital Experience Platform market with its acquisition of e-Spirit. We dig into its motives.
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