Articles
Tag: cxm
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Is Your Customer Experience Data-Driven? Great. Now How Good Is Your Data?
Data is essential for the design and delivery of CX programs, but the value of the data depends on its accuracy, completeness and timeliness.
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Moving From Customer Engagement to Customer Participation
Read along to learn what true active customer participation is, what that looks like in practice, and why brands really need to embrace it.
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Sitecore Nets $1.2B Investment, Acquia Debuts Digital Commerce, More News
Sitecore got a major private investment to the tune of $1.2 billion, leading our customer experience and digital marketing news this week.
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Redefining Marketing Success in 2021
When people speak about confronting new challenges, advice often comes in the form of diving in. But before we do that, we need to take care of ourselves.
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What’s Ahead for Customer Experience in 2021?
The past year impacted customer experience across the board — leaving us looking at a shifted landscape.
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6 Compliance Tips for California Privacy Rights Act (CPRA)
California Privacy Rights Act (CPRA) compliance may be a couple of years away, but the compliance efforts should be starting now.
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Why CVS Is Betting on Brick and Mortar
Why are pharmacy brands like CVS betting on brick & mortar as their primary way of doing business, if the benefits of digital disruption are so well-documented?
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What Does the Qualtrics $14 Billion IPO Mean for the CX Market?
CMSWire's Dom Nicastro explores the $14B planned IPO for customer experience management provider Qualtrics and what it means for the CX market.
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Pega Acquires Qurious, Salesforce Introduces Loyalty Management & More CX News
In this week's CX newsbyte, acquisitions from Pega, Mailchimp and Verve, an update from Salesforce. All that and more from the world of customer experience.
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Not All Customers Are Created Equal
If the people who provide your brand with higher revenue don’t receive a better CX in return, they'll go to a competitor that better recognizes their value.
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That's the Way the Cookie Crumbles
With the fall of third-party cookies, innovators, creators and startups now have an opportunity to find creative solutions for the advertising world.
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Experience Is the Method, Outcomes Are the Goal
Customer experience outcomes — not experiences — have become the new north star for progressive companies.
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10 Ways to Measure Chatbot Program Success
Chatbots may be all the rage, but you need some solid metrics around your programs to ensure success.
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How the Customer Experience Has Been Altered for Good
When it came to the customer experience, the norm for the insurance world used to be face-to-face interactions. That all ended in 2020.
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