Articles
Tag: cxm
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4 CDP Case Studies: AgilOne, Arm Treasure Data, BlueConic, Lytics
How are businesses using customer data platforms? We caught up with four CDP providers to hear about recent case studies.
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What to Expect at Mobile World Congress 2020
Mobile World Congress 2020 will return to Barcelona in late February to explore 5G, artificial intelligence, the fourth industrial revolution and more.
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Dear Business Leaders: Stop Treating People as Data
Digital innovation hasn’t changed the need for a business to relate to people as people.
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Platinum Equity Acquires Centerfield, LogMeIn Launches Marketplace, More News
eZ Systems acquires ecommerce software from Silver.solution, Platinum Equity acquires Centerfield, LogMeIn launches GoTo Marketplace and more CX news.
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2020: The Beginning of the End of the Wild West of Data
In 10 years, we’ll look back at 2020 as the beginning of the end of the wild west of data.
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Data for the Sake of Data Is Useless: Rethink Your VoC Approach
Marketers must expand beyond a quick check-box survey to truly understand how their customers feel.
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Managing Your Martech Stack in a World of Constant Flux
Today we catch up with companies who are managing their martech stacks to gain insights on how they try to take advantage of their tool sets.
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Getting Started With Voice User Interface Design
Voice interactions can provide richer experiences for customers or be a source for frustration. Some tips on designing VUIs that work.
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Customer Trust: Are We Experiencing an Existential Crisis?
'Trust is a key element in the overall customer experience. Brands that cannot provide a high level of trust cannot provide a high level of CX.'
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Is Your Business Producing Wasted Content?
Content is everything for many organizations, but many seem to be creating wasteful content that doesn't service the needs of their audience.
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The CCPA Provides an Opportunity for Competitive Gains in Customer Experience
The CCPA provides an opportunity to differentiate your business in one of the key drivers of loyalty: trust.
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Stop the Feud Between Business Users and IT — It Makes for Better Personalization
Business users and IT should be united in their efforts to achieve common business goals, yet all too often, they butt heads.
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200-Plus Companies Unite Against CRM, Adobe WCM Goes Cloud Native, More News
More than 200 companies sign a "declaration" against CRM, Adobe updates AEM for Cloud Native Deployment, Elastic Path acquires Moltin, and more CX news.
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8 Tips for Cutting Through the Customer Data Platform Hype
With advice from the experts, we offer tips for breaking through the customer data platform (CDP) hype.
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