Articles
Tag: cxm
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Watch These 4 Areas to Ensure Your Customer Experience Is Improving
If your customer experience model stays the same year after year, you've got a problem.
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Branding Manipulation
People are growing immune to manipulation by brands. Old branding controlled the journey. New branding supports it.
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ICYMI: When Inbound Marketing Doesn't Cut It, 11 Traits of the Modern CMO, More
The top articles, resources and events from the week of September 10-14, 2018.
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Adobe in Talks to Buy Marketo, SAP Updates Marketing Cloud, Other News
Adobe and Marketo in Acquisition Talks, SAP Updates Marketing Cloud, SDL and Alibaba Cloud Partner and more CX News.
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Adobe-Marketo Acquisition: What We Know So Far
Adobe threatens to shake up the marketing software landscape with it's impending acquisition of Marketo.
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The Cost of What You Don't Have: A New Way to Think About MarTech Purchases
Rather than focusing on direct cost and potential ROI of software, think in terms of the cost to existing people, processes and technology.
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How 2 Companies Transformed Bad Customer Experiences
Two very different experiences turned this author from an unhappy customer to a brand advocate.
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Crazies at the Social Media Barricades: Unintended Consequences and Next Steps
If there ever was an area in which we are experiencing the law of unintended consequences, it’s in the social media arena.
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How to Put an End to Your Marketing Analytics Frustrations
We have access to more data than ever before — so why are we still so bad at finding the information we need to inform strategic decisions?
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A DAM Glossary of Common Terms: Part Two
Definitions of commonly used terminology in the digital asset management realm.
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Flipboard Is Seeing Strong User Growth: Here's Why
Flipboard has emerged as a top traffic generator in the last few years: here are some theories why.
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9 Tips for Boosting Your Mobile Marketing Program
Consumer mobile use continues to increase and with it so is the competition for those users and the importance of your mobile marketing programs.
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Customer Experience Metrics, Through a New Lens
Approaching customer experience measurement through the lens of acquisition, engagement and retention.
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The Account-Based Marketing One-Team Approach: More Than a Catchphrase
Account-based marketing can thrive when sales and marketing act as one team.
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