Articles
Tag: cxm
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3 Ways Artificial Intelligence Is Transforming Customer Experience
One key for brands looking to make AI part of their CX strategy is to test the AI outputs before they are released to customers.
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The Psychology of Cheap
If we spend just that much more time thinking about the future impact rather than present convenience, we can do a lot better.
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Forrester Updates Customer Experience Platform, Oracle and Deloitte Partner in CDP, More
Forrester releases customer experience platform, AdRoll Group rebrands and other news from the digital customer experience space.
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Why Personalization Efforts Fail
Despite significant investment in personalization efforts, the majority of them fall short. Why is this?
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Can We Create Empathy in Others?
It's important to empathize with someone else's experience. But I don't think that's sufficient to be able to make real changes in their experience.
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How Marketers Can Leverage Digital Signage
Is digital signage the next touchpoint on your radar? We've spoken to marketing experts about their insights into digital signage marketing.
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André König: Democratize Emerging Technologies to Realize True Change
André König discusses the impact of emerging tech on customer experience, the changing nature of work and more in our latest DX Leaders interview.
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How SaaS Companies Can Boost Engagement With Video Marketing
As channels like YouTube and Instagram shape the way we consume video, SaaS companies should be refining their video content strategy to grow.
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6 Steps to Lay the Foundation for AI in Marketing
How do you actually implement artificial intelligence in your marketing processes? Where do you begin? You start with these essential steps.
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Machine Learning Isn’t Rocket Science
Machine learning isn't a predictive tool. It is however a great way to analyze a lot of data and an efficient way to learn about repetitive behavior.
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Marketing, CX Practitioners Share Challenges and Visions
CMSWire talks with marketing, sales and customer experience practitioners at the recent INBOUND conference on industry challenges and vision.
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Digital Is Garbage
Think of all that useless content that organizations create. Why? Because that’s what management wants.
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Acquia Acquires Cohesion, SDL Debuts Content Assistant, More News
Customer experience news from NewsCred, AgilOne, Bloomreach and more in this week's wrap up.
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Why Voice of the Employee Is as Important as Voice of the Customer
Businesses need to realize the critical role VoE and VoC can play to positively impact customer loyalty and the company's bottom-line.
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