Articles
Tag: cxm
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What Every CMO Needs to Know About the Marketing Technology Stack
As a CMO, you don’t have to be able to build or manage every detail of the marketing stack, but there are some key things you need to know.
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Privacy is Your Organization’s Most Valuable Resource, You Should Treat It as Such
If data truly is the new money, shouldn’t organizations be treating it with the same level of care that they treat cash?
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Are LinkedIn Groups Worth Your Marketing Resources?
Experts and practitioners discuss LinkedIn Groups' effectiveness as a marketing tool to connect with customers and prospects.
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ICYMI: Justify Social Media Marketing Programs, 2018's Martech Acquisitions, More
The top articles, resources and events from the week of October 8-12, 2018.
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The Symbiotic Relationship Between CX and Loyalty
When you talk about loyalty and customer experience, organizations need to realize that it's a moving target, not a silver bullet.
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Sitecore Acquires Stylelabs, G2 Crowd Secures $55M in Funding, More CX News
Sitecore acquires Stylelabs, G2 Crowd Secures $55M in Funding, Moz Acquires STAT Search Analytics, and More CX News.
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What is the CMO's Technology Strategy for 2019 and Beyond?
Are CMOs becoming more tech-savvy? We asked CMOs how much of their role involves technology and how the challenges facing them in 2019.
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How AI is Optimizing Trade Show Costs
Artificial intelligence can’t eliminate trade show costs, but it may help optimize them.
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OK Google, What Does the Future of Marketing Look Like?
Interactive voice technology is set to transform brand-to-consumer conversations. Do you have a voice marketing strategy?
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The 5 Biggest Martech Acquisitions of 2018
CMSWire's Dom Nicastro breaks down the top five marketing technology acquisitions of 2018.
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Translation, Localization, Transcreation: What’s the Difference?
Understanding the different offerings of language translation companies and how they apply to specific types of marketing messages is key to success.
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Customer Experience is Lip Service Without CDP, VoC
Getting customer-centric and prioritizing the CX in your company isn’t just about shifting your cultural mindset or setting new innovation priorities.
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The DX-CX Tech Conundrum: Where Does One End and the Other Begin?
The customer journey should not be divided into a digital experience (DX) and a customer experience (CX).
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8 Ways to Justify Your Social Media Marketing Program
Customers expect their brands to be on social media but should you invest in social media marketing? And if yes, what should you be measuring?
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