Articles
Tag: cxm
-
Marry Customer Data Platforms and Master Data Management for Your Customer Data Needs
How to build a platform to meet customers' expectations of a connected experience and enable compliant engagement.
Continue reading...
-
Gartner Names Digital Commerce Leaders, Hootsuite-Facebook Integration and Other News
A look back at the week in customer experience software news.
Continue reading...
-
The Freemium Model Only Goes So Far With Your MarTech Stack
Free tools will only get you so far in the marketing world. Eventually, you'll have to pay.
Continue reading...
-
Climbing to DAM Success, One Step at a Time
Rome wasn't built in a day and neither will your DAM program.
Continue reading...
-
The Rocky Path to Personalization
A look at some of the emerging trends in personalization.
Continue reading...
-
Why Now Is the Time for Live Video
Live video: An opportunity to be seen and heard.
Continue reading...
-
How Design Thinking Can Help Improve Your Organization's Customer Experience
We catch up with experts who discuss the principles of design thinking and how it can help improve customer experience outcomes.
Continue reading...
-
With Customer Experience, Time Is Money
Customers value time so much that they are willing to pay a premium for it.
Continue reading...
-
Today's Product Managers Know Who's the Boss: The Customer
The history and evolution of product management.
Continue reading...
-
8 Enterprise Voice of the Customer (VoC) Tools You Should Know About
Collecting voice of the customer data effectively is hard. Processing and acting upon even harder. These VOC tools can help simplify the process.
Continue reading...
-
5 Marketing Automation Trends in the Forefront of 2018
Marketers spend billions on marketing automation technology each year. We look ahead to see what the remainder of 2018 will hold for marketers.
Continue reading...
-
Top-of-Funnel Inefficiencies Are Draining Your Sales Pipeline Value and Revenue
How top-funnel inefficiencies leave a lot of money on the table.
Continue reading...
-
What Is Social Proof? And How You Can Use it to Boost Sales
What does social proof mean, how can you collect it, and how best to present it to boost conversions? After talking to industry experts, We've got your answers.
Continue reading...
-
Quick Links, Slow Links and Bad Navigation Design
Introducing short cuts may be popular with your users, but is it really helping them accomplish what they want to?
Continue reading...