Articles
Tag: cxm
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Unify Marketing Data to Unlock Creative Potential
Marketers don't lack data, they lack insights.
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Balancing User Experience and Creativity in Design
User experience and creativity can not only coexist, but also complement each other to produce better, more human experiences for users.
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Salesforce Deepens Microsoft Partnership, LinkedIn Updates Sales Navigator, More News
Salesforce and Microsoft expand their strategic partnership, LinkedIn debuts Data Validation in its Sales Navigator and more customer experience news.
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Build Momentum for Future Customer Experience by Solving Today's Problems
Investing in digital experience is one of the best investments a business can make, but resources are limited. Focus on quick wins to build momentum.
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Forget Shadow IT, Shadow Analytics Can Put You on the Wrong Side of Regulations
Knowing where and how data is being handled within an organization has become all the more critical in light of data privacy regulations.
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Balancing the Human and the Digital in Your Customer Experiences
Technology has the power to transform customer interactions and add tremendous value. But at what cost?
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Does Web Content Management Have an Agile Future?
The days of creating, managing and delivering digital experiences in a single channel are dying. A new era of web content management is here, built on agile.
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No One Wants to Talk to You and Other Modern Marketing Lessons
Do the marketing programs you're creating align with how your prospects want to engage?
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What it Takes to Create a Digital Customer Experience Strategy Today
Without knowing where it stands, a company can’t move forward with its customer experience.
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8 Takeaways from the DX Summit 2019
CMSWire held its DX Summit 2019 in Chicago last week. Here are key takeaways.
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The 3 Golden Rules of Customer Experience
Laying a customer experience foundation boils down to: human-centered design, data-driven insights and value creation.
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The Department of Useless Images
They say a picture paints a thousand words but sometimes it’s a thousand words of crap.
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Salesforce Unveils CMS, Coveo Funding Values Company at $1B-Plus and More News
Salesforce releases Web CMS, Coveo now valued at more than $1B-Plus, SalesLoft acquires Costello and other CX news.
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What Skills Do Customer Experience Managers Need?
An effective CX program depends in no small part on having the right manager in place to lead the way.
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