Articles
Tag: cxm
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Use Data to Enhance Employee Engagement and Improve Customer Experience
It's surprising how few companies view employee engagement as a customer experience imperative.
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Why the Future of Customer Experience Lies in Predictive Technology
Predictive technology helps companies use historical and behavioral data to anticipate decisions their customers will make in the future.
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How a Data-Driven Company Culture Can Enhance Digital Experiences
Companies across all industries are under increased pressure to deliver enhanced digital experiences.
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Words Still Matter (Even in IT)
Words matter. When will we ever learn?
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ICYMI: Mary Meeker's Internet Trends Report Highlights, The Customer Journey Is Over and More
ICYMI: Mary Meeker's Internet Trends Report Highlights, The Customer Journey is Over and More.
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Salesforce, Adobe, Oracle Make CDP Waves, Acquia Updates Lift, More News
It was a busy week in the CDP market, with a Forrester Wave report and announcements from Salesforce, Adobe and Oracle.
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Why Organizations Still Struggle With Privacy
Despite years of preparation for new privacy laws and the development of new technologies, organizations are still struggling to manage privacy.
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The Customer Journey Is Over
With unlimited buying options and avenues for consumers to collect product information, the customer is more powerful than ever.
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How to Recruit Top Marketing Talent
The right people and skills can make or break your business but with a competitive job market, talent can be hard to find.
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Mary Meeker's 2019 Internet Trends Report: 8 Takeaways for Marketers
We asked marketers about Mary Meeker's 2019 Internet Trends Report and what it has revealed. Here's what today's modern marketers should know to be successful.
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Why You Should Care About the Customer Effort Score
Customer experience professionals have a variety of metrics to measure the experience of customers and prospects but should they also invest in the CES metric?
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Net Promoter Score Metrics Are Not Enough
It’s not about replacing the NPS, but rather about complimenting it with task completion and task time metrics
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Should UX Practitioners Learn to Code?
UX is a unique specialty. Trying to become a unicorn, where you perform tasks beyond UX specialties, doesn't help anyone.
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Is Your Marketing Platform Really Open?
Despite the influx of new tools, many of today’s marketing clouds remain closed off and stagnant.
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