Articles
Tag: cxm
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How Discounts Affect Customer Lifetime Value
Customers love discounts. But knowing which level of discount to offer is challenging and can influence the customer LTV and customer behavior patterns.
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If You’re Trying to Control the Customer Experience, You’ve Already Lost It
Companies like to talk about being customer centric. The trouble is, most are doing more talking than listening.
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What Happens When Agile and UX Meet?
Problems arise when people who don’t understand UX make assumptions about how fast and simple the work is.
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How Do You Maintain Customer Experience on a Shrinking Budget?
How can businesses preserve the customer experience at a time when budgets are shrinking?
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What COVID-19-Themed Commercials Show About Marketing in a Pandemic
Building emotionally-resonant marketing campaigns was hard enough before COVID-19.
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How 3 CMOs Grapple With Budget Changes Due to COVID-19
Forrester has grim forecasts for marketing budgets. Here's how three CMOs are grappling with the sudden changes due to COVID-19.
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4 CDP Case Studies: Openprise, Tealium, Segment, mParticle
How are businesses using customer data platforms? We caught up with four CDP providers to understand how their CDP is used in the real world.
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Good News: Workers Help Philippines Cemetery Community Through COVID-19
In this installment of our good news series, a philanthropist in the Philippines working through COVID-19, safety equipment for frontline workers and more.
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Decibel Raises $40M in Funding, Madison Logic Partners with HubSpot and More News
In this week's newsbyte, Decibel's $40M funding round, Reltio offers a 'Fast Start' package, Madison Logic finds home on HubSpot App marketplace and more news.
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Using Gamification to Boost Customer Experience
Gamification still has a place in customer experience.
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Here’s the Missing Piece to the Customer Experience Conversation
Delivering customer experiences requires constant innovation, but businesses need to connect the dots between CX and employee experiences to make it happen.
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2 Years Later: How Has GDPR Affected Your Marketing?
Marketers discuss the impact of GDPR on their marketing programs as the regulation's second anniversary passed this week.
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How Has the Customer Journey Shifted?
Shelter-in-place rules resulted in businesses closing, and others adopting online or hybrid online/curbside pickup ordering, changing the customer journey.
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11 Necessary Skills and Traits for the Modern Chief Marketing Officer
Today's CMOs deal with technology, people, finance and accounting and more. It takes a special skill set to make it all work together and be successful.
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