Articles
Tag: cxm
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The Power of Geofence Marketing
How marketers can leverage geofence marketing to engage customers with personalized, localized and real-time messaging.
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Survey Monkey: When Support Overcomes Poor Design Decisions
A characteristic of successful companies today is they embrace technology AND human potential, combine emotional intelligence with data.
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WordPress Acquires Tumblr, Evergage Unveils Data Warehouse Solution and Other News
This week's customer experience news. WordPress acquires Tumblr, Evergage unveils data warehouse solution and other news.
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How Customer Experience Teams Strengthen Your Brand Through Market Disruption
How many times have you really overhauled your go-to-market strategy and who in your business informs a major market pivot?
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Your Marketing Launch Plan Is Missing a Critical Component: Strategy
The biggest cause of go-to-market failures is internal groups don't share unifying goals.
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Lessons Learned from a Chatbot Failure
What can we learn from chatbot failures? As it turns out, a lot.
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How to Handle Customer Experience During a Merger or Acquisition
How to maintain, or, better yet, improve CX through the acquisition process and when the organizations are merged.
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Bridging the Marketing–Sales Gap with Content Marketing Strategies
How can you better align sales and marketing teams for a consistent experience for buyers from their first touchpoint to a closed sale?
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The 4 P's of Permission-Based Marketing
While marketers' goals haven't changed much over the last 60 years, the methods of achieving those goals must quickly adapt to the data privacy landscape.
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9 Common Website Launch Mistakes and How to Avoid Them
Are you about to launch your organization's new website? Well, here are 9 tips to consider before launching that will ensure a smooth mistake-free roll out.
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What it Takes to Design Your Business for Customer Success
Organizations talk big about customer success but too many are “front-end loaded,” focusing on obtaining a customer, while ignoring post-sale service.
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9 Ways to Make Your B2B Website Customer-Friendly
According to recent data, B2B sites need to do better when it comes to customer engagement so we asked experts to share their tips on keeping visitors engaged.
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Katrina Taylor: Harness Analytics and Human Insights to Build Great Digital Experiences
Armoire's Katrina Taylor shares thoughts on personalization, blending qualitative and quantitative data and more in our DX Leader interview.
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How to Bake Customer Success into Your Operations
Integrating the concept of customer success into daily operations will improve customer retention.
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