Articles
Tag: cxm
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IBM Sells Multiple Products to HCL for $1.8B, Hero Digital Buys Clock Four, More News
Hero Digital acquires Clock Four, HCL Technologies acquires select IBM software products for $1.8B, and more CX news.
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Why B2B Firms Should Build a Brand Community in Each Customer Organization
When it comes to B2B businesses, it pays to have multiple brand ambassadors within every customer organization.
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The Final Steps in Data Mobilization: Analytics and AI
Before analytics and AI can deliver on their potential, organizations must first do the painful work of collecting, tagging and cleansing their data.
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Data-Privacy Regulations: Marketing Symptom, Setback and Solution
Data-privacy regulations present the best solution to marketing's 'insatiable hunger for personal data.'
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Why Nano-Influencers Are a Social Media Marketers Secret Weapon
Influencer marketing is gaining traction in the market, but should marketers be seeking out relevant nano-influencers, instead of massive mega-influencers?
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8 Must-Haves for Every Customer Advisory Board Meeting
Companies who focus exclusively on actual meeting presentation content but ignore or minimize supporting elements do so at their own peril.
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3 Keys to Making Your Company Disruptor-Proof
In the end, becoming disruptor-proof is about more than survival as a company. It’s about creating consumers who love your brands.
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How Important Is Talent When Hiring for UX?
Should you hire people with great attitudes who learn easily or do you hire for talent?
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Web CMS in 2019: From Headless to Content-as-a-Service
The industry has been talking about content as a service for quite some time. 2019 will be the year that vision comes true.
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The Next Chapter in Artificial Intelligence: Sense and Sensibility
Intelligence informed by emotional empathy is the ideal human behavior — and that should be our model for artificial intelligence
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Single View of the Customer: A Holy Grail or Mythical Beast of Marketing?
Are we pursuing fairy tales when we try to create single views of our customers?
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You’re Drowning in Data — Now What?
While it may sound counterintuitive, one of the best things you can do after collecting all that data is ... wait.
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Customer Experience Trends for 2019
You cannot do customer experience well unless you know your customers inside out. And you won't know your customers unless you regularly interact with them.
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ICYMI: Revisiting OpenText and Documentum, A Simple CX Equation, More
Our top stories, events and resources during the week of November 26-30, 2018
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