Articles
Tag: cxm
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CRO in 2022: A Strategy to Deliver Continuous Returns Throughout the Year
A strong conversion rate optimization strategy leads to better leads, higher revenues and lower customer acquisition costs.
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A Look at Prescriptive Analytics and The Value They Can Deliver
Companies looking for the best possible business outcomes should be looking at what prescriptive analytics are and how they can help.
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AskNicely Raises $32 Million, Launches Frontline Success Platform
AskNicely has raised $32 million and plans to empower frontline workers with its customer experience software.
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ICYMI: Predictive Analytics and CX, Chief Marketing Officer Priorities for 2022
Missed something this week on CMSWire.com? Don't worry, we've got you covered?
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MParticle Acquires Indicative, Conductor Hires New CFO and More CX News
This week's CX and marketing Newsbyte contains an acquisition from CDP vendor, Mparticle, a new CFO at Conductor and more news.
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Is Consent and Preference Management the Key to Balancing Privacy and Personalization?
The arrival of consent and preference management solutions gives marketers the opportunity to take both a privacy and customer first approach.
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What Is a Call Center? A Detailed Guide
Today, almost all organizations handle both email and telephone queries. This means the call center and contact center labels are often used interchangeably.
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Will Microsoft Customer Experience Platform Compete in the CX World?
Microsoft debuted the Microsoft Customer Experience Platform in November. How will it compete in the larger CX market?
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Holiday CX Lessons Learned: An Operating Guide for the Future
Holiday seasons always have backorders, bottlenecks and sold-out hot products. Yet 2021 trumped them all. Here's what we learned
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Fielding Your Customer Survey: Remember the 4 P's
The prep work is done and you are ready for the moment of truth: fielding your customer survey! But before you hit "send," run through these final checkpoints.
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2022: The Year of Holistic Customer Experience
This holistic approach to the customer experience is the next step in building better customer experiences. And those who commit will win.
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CX Decoded Podcast: Are Customers Truly Connected to Your Brand?
In our latest CX Decoded Podcast, we talk to Mansur Khamitov about the importance of branding, customer connections and important marketing tactics.
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What's Top of Mind for Chief Marketing Officers in 2022?
Chief marketing officers share their 2022 priorities, including brand recognition, recruiting new talent and turning data into action.
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The ROI of Investing in Customer Service Training
When you manage customers' questions and problems well, they reciprocate by coming back, spending more and becoming loyal to the brand.
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