We all know our mobile devices are not only for making calls, sending text and listening music anymore. It goes far beyond that and they have become part of our everyday life in recent years -- so much so that we like to do almost all our personal and business transactions using some form of handheld devices.
Businesses treat handheld devices as one of the primary channels today to create a differentiator, improve customer satisfaction and more importantly engage customers toward its brand. Enterprises like to build simple, intuitive, innovative business applications and knowledge worker tools for handheld devices so that employees enjoy maximum flexibility with increased productivity.
At the end of the day, it's all about ease of use, engaging users, flexibility, productivity and accessing the right information anytime, anywhere. This is one of the most disruptive innovations that has happened in recent years. With the pace it is moving and the explosion we have seen already, industry is going to see a phenomenal growth of usage of handheld devices like smartphones, tablets across the globe. Businesses definitely like to take this as an opportunity to be part of this transformation journey for good reasons.