Tuesday, CoreMedia launches the latest version of its Web Experience Management platform, bringing its customers a complete social, mobile and cloud based web content management system.
It's been almost two years since we've seen a full version release from CoreMedia for its web content management system, but I think it's been worth the wait. Of course, we've seen interim updates to the platform during this time, including the release of a new mobile design preview, Elastic Social, CoreMedia's advanced social capabilities and a custom Web CMS solution for media and publishing companies.
Strong Ties to SAP
Something else CoreMedia has been hard at work on is its partnership with SAP that sees CoreMedia's LiveContext platform integrated with SAP's Web Channel Experience Management (WCEM) platform, offering contextual marketing information to SAP's suite of e-commerce, e-service and e-marketing capabilities. This partnership has taken CoreMedia into the retail market extending its experience outside of the Telco and Media industries.
CoreMedia is also SAP's partner of choice for Web Content Management and jointly developed the WCMA interface. It is the first and only certified WCM provider for the WCEM platform.
Flexible is Key for CoreMedia 7
CoreMedia 7 is all about flexibility and it has four key focuses:
- Business User Empowerment: It wants to be easy for marketers to create new campaign sites, keep websites up to date, ensure mobile is addressed, etc…
- Business Agility: We all know things are changing rapidly in business today and CoreMedia has designed its platform to be able to change with the times.
- Online Customer Engagement: Integrated social, unified experiences (multichannel, omni-channel), etc..
- Technical Excellence: Flexible deployment options (including both on premises and in the cloud, fast development, optimized performance. This includes the CoreMedia Blueprint, the Studio SDK and the Elastic Social API
It's important to understand that CoreMedia isn't trying to be everything to everyone. It wants to provide a platform that is both rich in features for web experiences, yet extensible. With CoreMedia 7 the core portfolio hasn't changed substantially, but things have changed that improve the speed at which a new website/channel can be deployed either on premises or in the cloud.
CoreMedia 7 Portfolio
The Blueprint — which was originally an optional component has now been fully productized and is the de facto standard fast platform.The Blueprint offers a number of out-of-the-box components and solutions that will get your implementation up and running quickly. It replaces the Starter Kit that was offered to help organizations get up and running quickly. CoreMedia has split the Blueprint into Core and Flex, with Flex having more advanced functionality. Use the Flex features to be on the cutting edge of innovation.
CoreMedia 7 has a responsive design architecture which as you know supports the creation of content that is automatically optimized for different delivery channels. What's interesting about CoreMedia's approach is that not only does it support a single source of content for web-based delivery, but it also sources to native mobile apps as well using a native mobile app connector.
CoreMedia 7 has a Responsive Slider that allows you to view what your web page will look like on different devices (from the web page, to a tablet landscape, tablet portrait to smartphone). And if you want to see how your site looks for real, there's a Preview URL with a security code that enables you to view that content on a real device.
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