Editorial
Digital Experience
How Data Professionals Can Get a Seat at the Table
Aaron is the founder and CEO of MaassMedia, LLC, and oversees the development of some of the digital analytics industry's most notable programs and professionals.
With nearly 20 years of online marketing industry experience, Aaron is one of the early pioneers of tag-based web analytics. He co-founded and sold a website traffic tracking and reporting software service called Sitegauge to Kohlberg Kravis & Roberts in 2000, and has led web analytics initiatives in senior internet marketing management roles at companies like KPMG, EF Language, Fidelity, DuPont and most recently Comcast, where he was head of ecommerce and web operations.
Since launching MaassMedia, Aaron and his team have helped numerous Fortune 500 clients like Comcast, Nasdaq, Gore-tex, Coldwell Banker, Waterford Wedgwood Royal Doulton, SCORE Association, Southwire, Publishers Clearing House and Lenovo design, develop and analyze digital marketing analytics programs that deliver measurable and immediate ROI.
Aaron holds a B.A. from Cornell University, is certified in Google Analytics, Adobe Site Catalyst and Six Sigma implementation and has been recognized for his achievements by the Digital Analytics Association (DAA), Interactive Media Council and Web Marketing Association.