Adam Paulisick

Adam Paulisick is currently the head of marketing and brand at Nielsen Catalina Solutions (NCS), a joint venture between The Nielsen Company and Catalina. In this role, Adam helps advertisers, agencies, and publishers utilize offline purchase data to increase effectiveness throughout online, mobile, print, radio and TV media campaigns. Prior to his time at NCS, Adam served as senior director of commercial operations for Nielsen’s Emerging Media division, where he was responsible for driving growth within Europe, the Middle East and Africa.

Prior to this role, Adam led global account planning for Nielsen’s Online and Mobile Media portfolio and was one of the early leaders of the BuzzMetrics team (acquired in 2007 by The Nielsen Company), guiding business development for online word-of-mouth analytics. Adam continues to be active in the early stage venture community as a mentor in domestic and international accelerator programs such as AlphaLab (Pittsburgh), seedcamp (US+Europe), London Techstars (Springboard), and entrepreneurs roundtable accelerator (NYC).

Adam has a degree in Management from Case Western Reserve University in Cleveland, OH and a minor in Information Systems and Data Structures. He resides in Pittsburgh, Pennsylvania where he is an Adjunct Professor of Entrepreneurship at Carnegie Mellon University’s Tepper School of Business.