Editorial
Digital Marketing
Ideal Customer Profile and Personas: Your Broken Funnel Starts at the Top
Aimee Schuster, CEO of Bandwidth Strategy, is an experienced CMO/COO with a demonstrated history of working in technology, startup, b2b and professional training/coaching. An expert at sales-marketing alignment, she supports companies (AR: $10M-$100M) with top, middle and bottom of the funnel execution. Aimee serves as a player-coach for: sales/marketing tech stack implementation, online and offline marketing strategy, overall demand generation, content creation, paid media and earned media (PR), and visual/verbal brand alignment.