Amanda Roberts

Amanda is VP of Marketing at Beckon, which is redefining how companies manage, measure, and optimize marketing spend and performance across all channels. Beckon’s Software-as-a-Service (SaaS) solution gives the world’s best brands visibility and insight into what’s working best across it all and enables them to beautifully communicate the business impact of everything marketing does.

Amanda leads the marketing team, and is responsible for demand gen, global communications and PR, events and sales enablement. Prior to Beckon, Amanda was global head of marketing at a startup software company specializing in commercial real estate, where she oversaw the go-to-market strategy, customer acquisition and retention, and content strategy. She started her career as a marketing lead at Apple driving awareness and growth in the education market. Amanda has a BA in Psychology from the University of Wisconsin.