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5 Tips to Improve Marketing Campaigns Using Data
Anil Batra is a seasoned Analytics professional with more than 15 years of experience in consulting, business intelligence, Web analytics, online advertising and behavioral targeting. In his current role, Anil helps companies use Web channel data to improve online business results. Anil has helped several Fortune 500 customers effectively use Web analytics and increase their ROI on the web. Anil has worked with customers such as Microsoft, SmartMoney.com, ESPN, T-Mobile, Hoovers, Realnetworks, Starbucks, and TheStreet.com. Anil holds a B. Tech in Electronics and Communication Engineering from India and an MBA from the University of Washington, Seattle. Anil is the author of one of the top blogs in Web analytics and behavioral targeting and has spoken at various online marketing conferences, including eMetrics.