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Social CRM for SMBs: A Customer Centric Approach is Critical
Arash Asli, MBA, CMC, Global Vice President of CRM for CDC Software is responsible for the long-term global strategy of the company's Front Office solutions. He brings more than 17 years of expertise to Pivotal CRM, helping numerous organizations around the globe with innovative strategies and initiatives for sales, service and marketing. Arash holds a Master’s in Business Administration in Executive Management and is a Certified Management Consultant (CMC) who helps organizations leverage technology to achieve business objectives that impact the bottom line.