Ben Watson

Ben Watson is a principal and customer experience strategist for the Digital Marketing Business Unit at Adobe. He is responsible for working across the Adobe organization to optimize the enterprise customer journey and provide customer input to help define Adobe's industry leading digital marketing and enterprise platform initiatives. Ben is a recognized thought leader and is directly engaged in many initiatives with Adobe's leading customers.

Previously Ben held the title of principal, enterprise user experience and was responsible for increasing awareness of the role of UX in enterprise and marketing. While at Adobe he has been an energetic advocate within community and social media circles and was one of the first external Adobe bloggers. He has worked in both platform and enterprise marketing and lead the creation of the role of technical evangelism and the team at Adobe in its formation several years ago.

Prior to joining Adobe, Ben served as director of user experience and BPM strategy at IMP Solutions, director of product strategy for Yahoo! and senior manager for developer and platform evangelism at Microsoft. Before joining Microsoft, he spent several years in the advertising agency and publishing space in varied roles such as creative director and CTO and has worked on campaigns and internet strategy for many of the world's top brands. In 2008, he was honored as one of Canada's Top 10 Men in Social Media.