Beth Laking

Beth is a lifelong advocate of empowering people to use their voice in communities and organizations to collaborate, improve and excel. She is unable to sit still if a good song is playing.

Beth is a marketing and customer success consultant with a background in building customer success teams empowered to influence communications, products, and technology to ease the customer experience and improve engagement. The collaboration between customer and internal operations is imperative and results in streamlined processes, diminished frustrations across the organization, and increased revenue.

She began consulting with Booz Allen & Hamilton by sharing staff input with executives as they rolled out policies and programs. This easily evolved to connecting with customers to provide insight to developing processes and products. Cross-functional teamwork has been the baseline to repeated successful adventures.

At HP and IGATE, she developed digital workplace offerings to connect the internal staff with the customers to ensure everyone had the right information at the right time.

She was able to take her work to the next level when she led the membership, marketing and member success teams at NAIS. These teams owned the member lifecycle including internal and external policies that drove the customer experience and influenced product development. She has contributed to books by Ayelet Baron and Chris Morace.

Beth graduated cum laude with a degree in International Relations, Sub-saharan Africa from American University. She is an avid foodie, gardener, artist and dancer from Annapolis, Md.