Editorial
Customer Experience
How In-App Messages Turn Customers into Loyal Fans
Bill Schneider is senior director of Product Marketing at Urban Airship, the mobile engagement leader. He works with brand leaders to create strategies to engage and grow their mobile audience. He has 14 years of experience delivering products that help digital marketers effectively communicate with their customers. Prior to Urban Airship, Bill lead product marketing and demand generation programs at Aisle7 and developed thought leadership programs for WebTrends.