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Marketing & CX Leadership

CMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators. Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. We've got you covered.

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Stop Debating CX Metrics and Start Fixing What’s Broken
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What's Ahead for Customer Experience Leaders in 2026?
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The Metrics Are in Charge. Does Your Marketing Pay the Price?
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Invisible Personalization: The CX Advantage Customers Actually Want
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Customer Experience Lessons From Classic Christmas Movies
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Time to Reverse Engineer Your 2026 CX Strategy?
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The Netflix-Warner Bros. Lesson Every Marketer Should Study
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Boris Kraft

Contributing Author
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Reporting from
Basel, Switzerland
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Customer Experience, Web CMS
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Boris Kraft has been creating and selling software since the age of 16. He is the co-founder and Chief Visionary Officer of Magnolia International, a Swiss-based open source CMS vendor.

Boris’s Recent Articles

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Digital Experience
Moving Your CMS to the Cloud: Flying High or Hot Air?
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Save Your Digital Experience Project From These Common Pitfalls
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6 Ways to Break the Content Deadlock in Personalization
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Digital Experience
How Front-End Is Driving Web Innovation
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9 Challenges of Scaling a Headless CMS
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How AI Is Challenging Ecommerce Relationships
About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

Join the Community
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