Bérengère Roux

Contributing Author
Bérengère Roux avatar
Reporting from
Dubai, United Arab Emirates
Covers
Digital Transformation, Digital Workplace, Digital Marketing, Ecommerce
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Bérengère develops digital plans that lead to the sustainability and growth of corporations and businesses.

With over 18 years of experience in digital transformation strategy and implementation, Bérengère helps companies develop actionable digital strategies.

Having lived and worked in Switzerland, Italy, Canada and France, her international background gives her the opportunity to build up successful strategies that global business transformations require.

Bérengère works in various sectors, bringing her many years of experiences to create a productive work environment, reduce manual work and support the company staff to work on high value tasks.

Her work benefits businesses by:

  • Alignment of the digital strategy with the company vision and mission
  • Reinforcement of the marketing fundamentals and understanding of user needs
  • Recommendations and specification documents for IT teams, web agencies and developers for websites and applications
  • Implementation of digital solutions and connections between applications (ecommerce websites, PIM/DAM, CRM, ERP, etc.).

Bérengère regularly participates to podcasts related to digital transformation, IT framework implementation, ecommerce and omnichannel strategies and CRM implementation.

Bérengère works out of Dubai and collaborates with her clients remotely. She spends time taking care of her 3 teenage kids and doing some running.

Bérengère likes sharing her knowledge on digital transformation with a simple, accessible tone of voice and messages.