Latest Articles by Brian Carlson

Top Call Center Technology Trends

CDP vs. DMP: What's the Difference & Which Is Best for Your Business?

Has Content Marketing Lost Its Way

How to Prepare Data for Ingestion and Integration

The Challenges Marketers Face Going Customer-Centric

4 of the Top Call Center Challenges for the Coming Year

Call Center Technology Trends for 2022

How Customer Data Platforms Can Benefit the Call Center

How a CDP Can Optimize Customer Lifecycle Management

How the Customer Data Platform Industry Reconfigured During COVID

How to Create Customer Personas

Using a CDP for Data-Driven Campaign Management

Future-Proof Your Business With a Cloud-Based IT Infrastructure

How To Liberate Marketing From Mundane Tasks With AI

A Unified Customer Experience Needs Unified Data

7 Tips to Successfully Implement a CDP

Customer Data Platforms Best Practices and Challenges

Tips for Evaluating, Setting Up and Supporting Your CDP