Editorial
Customer Experience
Make the Most of Digital-First Strategies by Blending the Old and New
Brian Koma is an accomplished professional with deep domain expertise in implementing Voice of the Customer and Customer Experience Management programs for many of the world’s largest organizations. He leads business strategy for Verint’s Customer Experience business and is an acknowledged expert in the use of structured feedback, social media and text and speech analytics to measure and improve customer loyalty, effort and advocacy. He shares best practices on VoC and Customer Experience with professionals across the globe through speaking engagements, white papers and web seminars.