Brian Riback is a strategic leader with over 20 years of experience as a CRM and retention specialist. He blends marketing technology expertise with data-driven strategy to transform complex challenges into tangible results. Brian designs and implements multichannel retention initiatives that optimize engagement, boost recipient interaction, and streamline operational processes.
His unique approach marries technical mastery with strategic vision, delivering efficiencies and measurable impact that set new standards in CRM and digital engagement. His proven track record includes increasing recipient engagement, enhancing MarTech efficiency, and developing sophisticated lifecycle automation programs for enterprise-level clients. Notably, he has optimized MarTech stacks to achieve a 25% efficiency gain in under six weeks and driven a 2x increase in recipient click-through rates within 30 days.
Throughout his career, Brian has supported renowned brands such as 7-Eleven, American Greetings, Arizent, Avis Budget Group, Century21, Coldwell Banker, Daily News, Dunkin' Donuts, GNC, KeyFood Supermarkets, NFL, NY Mets, NY Yankees, Smithsonian, Universal Studios Florida, US News & World Report, Vistaprint, and Walt Disney World. He has managed large-scale CRM implementations, audience segmentation strategies, and cross-channel marketing programs.
An industry thought leader, Brian has trained teams on email design best practices, customer journey optimization, and CRM automation. He is a key contributor to advancing MarTech strategy, ensuring organizations effectively leverage evolving digital engagement tools. Brian holds a Bachelor of Arts from Ramapo College of New Jersey and remains deeply involved in the marketing technology and customer retention space.
Connect with him on LinkedIn or visit Labrador for more insights. He has appeared on industry podcasts such as ApprovedSocial.io and Inbox Army and contributed to Stripo, a leading email development app. Brian is currently working on his first book, The Attrition Equation, which introduces mathematical formulas, re-engagement tactics, and diagnostic steps to detect at-risk subscribers before they are truly lost. His work focuses on identifying precursor behaviors—such as partial inactivity, deliverability issues, and gradual churn—that degrade email success.
Brian lives in Ramsey, NJ, where he spends his summers gardening and enjoying the outdoors. A lifelong musician, he also loves to cook and BBQ for friends and family. He cherishes his wife and two amazing children.
