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Marketing & CX Leadership

CMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators. Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. We've got you covered.

Editorial
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Generative AI Will Change Your CMS, Just Not in the Ways You Expect
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Editorial
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Marketing vs. IT Was Never the Problem — Structure Was
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News
Two Kustomer team members collaborate at a laptop during an event, seated at a booth with a banner reading “Empower CX Teams. Wow Customers. Amplified by AI,” surrounded by branded materials and conference items.
Kustomer Adds Automation, Observability Assistants to CX Platform
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The VoC Confidence Gap Is Here — and Surveys Won’t Save You
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Chief Clarity Officer vs. Traditional CX Leader: The Role Every Organization Needs in 2026
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Why 2026 CX Will Look Nothing Like Today
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Cyber Week 2025: The Rise of Agentic Commerce and the Surgical Shopper
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Gradial Raises $35M Series B to Scale Agentic Marketing Automation
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Which AI Path Will You Take as a Marketer?
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Latest Articles by Brittany Hodak

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Contact Center
When Customer Service Becomes a Brand Moment
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Customer Experience
Why CMOs Must Treat Emotional Engagement as a Core Growth Lever
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Customer Experience
The ACE Rule: Empowering Every Employee as Acting Chief of Experience
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Customer Experience
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Customer Experience
The New Rules of Customer Loyalty: Connection Over Convenience
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Digital Experience
Why Composable Digital Experiences Turn Customers Into Superfans
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Contact Center
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AI Upskilling
AI in Customer Experience: Are Your Teams Ready?
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Digital Marketing
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Customer Experience
Predict Customer Needs With Weather Data and Sentiment Analysis
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Leadership
The Evolving Role of CMOs: What to Expect in 2025
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Customer Experience
How Computer Vision in Retail Is Shaping the Future of in-Store Customer Engagement
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Customer Experience
Mastering the Needs of Digital Nomads With a Voice of the Customer Strategy
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Customer Experience
AI’s Role in Shaping the Future of Customer Experience
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Customer Experience
Empower Employees, Empower Customers: The CX-EX Connection
About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

Join the Community
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