Latest Articles by Brittany Hodak, 2025 Contributor of the Year

Designing Emotionally Intelligent Customer Data for Composable Intelligence

Composable CX Is Failing for One Simple Reason

Your CX Dashboard Misses the Moment That Matters Most

When Customer Service Becomes a Brand Moment

Why CMOs Must Treat Emotional Engagement as a Core Growth Lever

The ACE Rule: Empowering Every Employee as Acting Chief of Experience

The Modern CMO's Superpower: Stories in a Data-Driven World

The New Rules of Customer Loyalty: Connection Over Convenience

Why Composable Digital Experiences Turn Customers Into Superfans

AI and Human Teams: Smarter Contact Centers and Better Customer Service

AI in Customer Experience: Are Your Teams Ready?

The Art of Balancing Data and Creativity: Building Brands That Connect

Predict Customer Needs With Weather Data and Sentiment Analysis

The Evolving Role of CMOs: What to Expect in 2025

How Computer Vision in Retail Is Shaping the Future of in-Store Customer Engagement

Mastering the Needs of Digital Nomads With a Voice of the Customer Strategy

AI’s Role in Shaping the Future of Customer Experience

Empower Employees, Empower Customers: The CX-EX Connection