Cait Vlastakis Smith

As director of digital strategy at PointSource, a mobile development firm, Cait Vlastakis Smith helps organizations understand and embrace the evolving mindsets, behaviors and habits of their customers. She’s an advocate for design as a business discipline and believes success comes from “outside-in” thinking. Before joining PointSource, Cait spent more than a decade applying her UX, content strategy and marketing skills to partnerships with GE, IBM, Quintiles and a number of financial services organizations. She’s been published in Advertising Age on the topic of overcoming failure, and in Content Marketing Institute, where she breaks down how to apply UX research as a marketing differentiator.