Latest Articles by Carla Johnson

Can You Hear Me Now? Feedback Loops Put Customer Feelings to Work

How Does Your Customer Experience Measure Up?

Why Successful Content Marketers Don't Talk About Content

Experiences: The 7th Era of Marketing

Use Purpose-Driven Content to Create Buyer Experiences

What the Right Brain Brings to Content Marketing

2013 Content Strategy: Do Less

He Said, She Said: Content's Role in the Sales and Marketing Marriage

Three Reasons to Fear Content Marketing

Content Marketing: Know WHY You're Headed in That Direction

Marketing vs IT: Who Drives the Customer Experience? #BMAthriving

Is Marketing Absorbing IT's Role for Marketing Automation? #BMAthriving