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Chad S. White

Contributing Author
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Chad S. White is the author of four editions of Email Marketing Rules and Group Vice President of CRM Strategy at Zeta Global, the AI-powered Marketing Cloud. In addition to LinkedIn and Twitter, you can connect with Chad on Mastodon and Bluesky.

During his 19-year career in the email industry, he has written nearly 4,000 posts and articles about digital and email marketing. A former journalist, he’s been featured in more than 100 publications, including The New York Times, The Wall Street Journal and Advertising Age. Chad was named the ANA’s 2018 Email Marketer Thought Leader of the Year.

Chad’s Recent Articles

Editorial
Article
Digital Marketing
We’ve Lost Preview Text for Email. Are Subject Lines Next?
Editorial
Article
Digital Marketing
Survive the AI Takeover of Search — 5 Moves Every Brand Must Make
Editorial
Article
Digital Marketing
The Unsubscribe Experience Is Part of CX. Treat It That Way.
Editorial
Article
Digital Marketing
How Tariff Messaging Can Make or Break Brand Loyalty
Feature
Article
Digital Marketing
Gmail’s Email 'Upgrades' Are Actually a Step Backward
Editorial
Article
Digital Marketing
AI’s Impact on Digital Marketing Jobs: The Highest ROI Opportunity